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Don’t Fire Your Developers! What AI-Enhanced Software Development Means For Technology Executives
There is no doubt that the willingness to leverage AI for software development is high. Yet the reality is more complex than news sound bites might make it seem. Tech execs shouldn’t think about eliminating software development roles but rather reskilling their teams.
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Get Your Zero Trust Initiative Back On Track With Forrester’s Zero Trust RASCI Chart
One of the biggest challenges to a Zero Trust journey can be misalignment between teams. Learn how our Zero Trust RASCI Chart can help define roles and responsibilities across the core domains of Zero Trust.
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The Future Of AI Consulting Services Is Disruptively Bright
Despite what you may have read in the media, consulting is not being entirely consumed by artificial intelligence. CIOs are drowning in AI consulting pitches, from management consulting and Big Four accounting providers to boutique players. Learn six things AI consulting services providers will have to do to stand apart.
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It’s Time To Talk About Where Your CX Function Should Sit
It's one of the most common questions from CX leaders: Where should the CX function sit? We identified multiple factors and variables that influence the best possible home for the CX function in this post.
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Trust Is The Killer App To Unlock AI Adoption
Drivers of trust change depending on both consumer and enterprise perception of risk. So who do we trust to manage the risks of AI?
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What A Possible Dentsu Sale Means For CMOs
The news that dentsu has secured M&A partners to identify potential buyers for its international business is just the latest shakeup in the agency landscape. Find out what makes dentsu attractive and who the most likely buyers are.
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Ready To Master Buying Mayhem? Join Us At One Of Our Upcoming B2B Summits
B2B buying dynamics require new marketing approaches. Join us in London or Singapore for actionable strategies on how to address them.
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Vibe Hacking And No-Code Ransomware: AI’s Dark Side Is Here
CISOs must recognize that AI is enabling attackers to scale operations quickly with minimal technical skill. Learn how this is happening and get four key takeaways to better defend your organization in this new era.
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Are We Ready To Talk AGI Yet? Yes. Maybe. No. All Of The Above.
Artificial general intelligence is inevitable, progressing in stages toward autonomous, goal-driven software across domains. Learn how to focus on practical, observable criteria to plan for its impact.
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2026 Budget Planning: Keys To Success For B2B Marketing, Sales, And Revenue Operations Leaders
The coming year will test the resilience of B2B operations leaders. Here's how you can help your marketing organization get ahead.
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Commercial Software Spend Will Reach $1.7 Trillion By 2029 And See Double-Digit Growth
As the global economy braces for slower trade growth and geopolitical tensions, the software industry continues to defy economic headwinds with robust expansion. Software infrastructure is set to grow 13.4% through 2029 while application software grows at a more subdued 9.5%. Learn more in our newly released commercial software forecast.
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Mastering The Tightrope: How Strategic Portfolio Management Transforms Tech Leadership
CIOs routinely face a frustrating dilemma that drives them to ask the question: Am I truly spending the company’s money as effectively as possible? The answer lies in strategic portfolio management. Learn how this discipline is transforming how tech organizations approach their most critical decisions.
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Turn Marketing Planning From A Source Of Anxiety To A Source Of Clarity
There’s no textbook or course on how to build a marketing budget that aligns with business goals, supports cross-functional collaboration, and adapts to change. But instead of adapting last year’s plan and hoping for the best, marketing leaders can take these three proven steps.
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Skip The Hype Reel — GPT-5’s Real Story Is In The System Card
Chat GPT-5 doesn’t have crowd-pleasing upgrades, but they do directly address operational pain points that enterprises face today with generative AI applications.
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US Economic Outlook H2 2025: Steady Growth, Growing Caution
The US economy performed relatively well in the first half of 2025 despite rising tariff uncertainty and delayed decision-making by businesses, consumers, investors, and central banks. Find out what to expect in the second half of 2025 in this preview of Forrester’s US Economic Trends And Outlook, H2 2025, report.
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Five Strategic CMO Moves Heading Into 2026
The stakes for senior B2B marketing leaders are high heading into budget planning season. Learn how to navigate turmoil and come out ahead.
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The Clock Didn’t Stop: The EU AI Act Will Reshape Your AI Strategy — Now
After rejecting lobbying efforts from the tech industry, the EU is moving forward with the next phase of the EU AI Act. Find out what this means for organizations leveraging AI in the EU and beyond.
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Introducing AEGIS — The Guardrails That CISOs Need For The Agentic Enterprise
AI agents aren’t coming — they’re already here. And they’re not waiting for your security architecture to catch up. Learn how Forrester's new AEGIS framework can help CISOs secure, govern, and manage AI agents and agentic infrastructure.
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Forrester’s 2025 Technology Strategy Impact Award Winners And Runner-Up For APAC
Congratulations to FWD Group and YCH Group, our winners this year, and to AIA Group, our runner-up. Learn more about the technology strategies each of these firms developed and how they executed them with precision and agility.
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Forrester’s 2025 Enterprise Architecture Awards Winner And Runners-Up For APAC
Congratulations to the Hong Kong Jockey Club, this year’s winner of the Enterprise Architecture Award in APAC, and runners-up AIA Group and Nan Shan Life Insurance Company. Learn how excellent EA practices helped all three align their IT strategies with business objectives, empowering them to accelerate business innovation and stay ahead of the curve.