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Predictions 2020: RegTech Funding Will Explode As VC Investments In Other Markets Cool
Tighter investor scrutiny will moderate venture capital and private equity investments. Meanwhile, regulatory technology funding will soar. Read our predictions.
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Predictions 2020: AI Shakes Up Customer Service Workforce And Operations
AI will change how organizations staff, run, and manage their customer service teams. Read Forrester's 2020 customer service predictions to learn more.
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Predictions 2020: Companies Will Be Bolder, More Controversial With Their Employee Experiences
Getting employee experience (EX) wrong carries significant reputational and business risks. In 2020, companies will get more strategic about EX.
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Predictions 2020: For CX, It’s All About Proving Business Results
The ability to deliver business results will be a career-defining issue in the year ahead.
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Predictions 2020: Approaches To Customer Insights Evolve
The coming year will bring changes in approaches to deriving customer insights. Only some firms will succeed.
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Predictions 2020: Privacy And Data Ethics Bring Marketing To The Boardroom
Regulations, consumer wariness, and the consequences of misbehavior will create a challenging landscape for B2C marketers and brands. Read our top privacy predictions.
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Predictions 2020: Automation Strike Teams And Services Rise To Fend Off A Paradox
Read the top three predictions for the automation market from Forrester Research analyst Chris Gardner.
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Predictions 2020: AI Aspirations Will Both Sizzle And Simmer
In 2020, companies will become laser-focused on AI value and accelerate adoption. Get Forrester's top three predictions for AI in 2020.
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Predictions 2020: This Time, Cyberattacks Get Personal
Read the top three cybersecurity predictions for 2020 from Forrester Research analyst Jeff Pollard.
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Predictions 2020: B2B Marketers Pivot From Products To Experiences
Learn why experience will be the gift that keeps on giving for B2B marketing and sales.
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Predictions 2020: The Media Industry Braces For Long-Term Change
The battle for customer loyalty and wallet share will intensify. What happens in 2020 will have implications that extend well into the new decade.
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Predictions 2020: B2C Marketers Will Balance Cost Concerns With Customer Expectations
Efficiency gains and improving brand affinity via customer experience will dominate B2B marketers' thinking in 2020.
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Predictions 2020: Agencies Will Upgrade Or Fade Away
Economic uncertainty, performance pressures, and other forces will catalyze change in agency processes and capabilities next year.
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Predictions 2020: Ecosystems Are The New Optimizers For B2B Sellers
Learn what B2B sellers must do to innovate and drive value in 2020. Read our predictions for B2B commerce.
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Predictions 2020: Uncertainty Equals Opportunity For The CIO
In 2020, CIOs at leading firms will help their firms turn uncertainty into opportunity by transforming customer and employee experiences.
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Predictions 2020: CMOs Must Extend Their Span Of Control In The Name Of Customer Value
The age of the customer has redefined the CMO role. Failure to adapt could lead to a loss of relevance. Vice President and Research Director Keith Johnston explains what chief marketers must do in the near term.
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Predictions 2020: Potential Energy Becomes Real Change
Forces ranging from consumer values to automation to security will shape the business landscape in the year ahead. Leaders will be challenged to anticipate change and adapt.
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Predictions 2020: Anxious, Lost Consumers Are Hungry To Connect
In an era of convenience and hyperpersonalized experiences, consumers still feel unfulfilled. Learn how marketers, tech providers, and consumers themselves will attempt to fill the void.
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Google Claims Quantum Supremacy, IBM Says “Nope” — Unpacking What’s Important
Find out what's really happening between Google, IBM and other players in the Quantum Computing market.