Ignite Customer-Obsessed Growth
Align And Grow The Business
Deliver market and customer insights that help align the business and transform how it grows.
Enhance The Brand Experience
Build distinctive brand and communication strategies that drive awareness, perception, and preference for the business.
Showcase The Value Of Marketing
Demonstrate how marketing adds measurable, meaningful value to the business.
Key Priorities
As a B2B marketing executive, you’re under constant pressure to deliver on today’s initiatives while staying one step ahead of what’s coming tomorrow. Forrester Decisions for B2B Marketing Executives is tailored to help you address your most pressing priorities:
- Formulate marketing strategy and drive transformation.
- Develop the annual marketing and investment plan.
- Shape the brand experience.
- Develop a corporate communications strategy.
- Design and implement an integrated campaign strategy.
- Demonstrate marketing’s value to the business.
- Create marketing structure and operating models that optimize performance.
What’s Included In This Service
Forrester Decisions services are uniquely built to give you strategic insights for your role as a business leader in your organization and help you deliver on your functional role as a division or department leader. Here’s what’s inside:
Stay ahead of changing customer and market dynamics, plan for the future, and set your strategy with leading research.
- Customer obsession research
- Customer insights
- Trends and predictions
- Market forecasts
- Technology and service provider landscapes
Empower your team to conquer your priorities with proven strategic models and plug-and-play templates.
- KPIs and peer benchmarks
- Assessments
- Strategic models
- Strategy templates
- Forrester Wave™ evaluations for your function
- Certification courses
Accelerate progress and de-risk decisions with best practices tailored to you and your team.
- Guidance sessions
- Peer discussions
- Event attendance
- Dedicated relationship management
Build A Durable, Scalable Marketing Infrastructure
Learn how working with Forrester helped the healthcare technology platform Verato build a marketing organization that supports today’s demands and tomorrow’s growth.
Service Model Spotlight
The Forrester B2B Marketing Gyroscope
The B2B Marketing Gyroscope is Forrester’s view on the expanding remit of the B2B CMO.
Support For Executives, Leaders, And Team Members
Forrester Decisions for B2B Marketing Executives offers multiple levels of service to ensure the right expertise and degree of support for you and your team. All service levels provide access to research, tools, data, and certification courses.
VIP Leader
Leverage support from a trusted partner and former executive who understands your challenges and supports your strategic agenda every step of the way.
Availability may vary by geographic region.
Leader
Procure deep expertise across your functional discipline through expert-led guidance sessions that help you apply unique research, tools, and data to your specific needs.
Team
Develop a common language and toolset to strengthen your team’s expertise and skill sets with access to relevant certification courses and insights.
Meet A Few Of Our B2B Marketing Analysts
Looking for more time with experts?
Get in touch with our consultants to jump-start your initiative, execute on your B2B transformational strategies, or anything in between.
Not All Alignment Is Equal: Achieve Alignment That Drives Growth
Getting Buyer Experience Right Is A Must For B2B Organizations
Six Ways That B2B CMOs Can Make Customer Obsession Real
Navigating Centralized Operations: A Guide For B2B Regional Leaders
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