Forrester Decisions for B2B Marketing Executives

B2B organizations rely on the CMO to identify forces that create opportunities. You must move fast and build a strong coalition among your peers to move the business forward. In doing so, you’ll drive meaningful change, proactively engineer alignment, and harness the collective capabilities to ignite customer-obsessed growth.

Forrester Decisions for B2B Marketing Executives helps senior marketing leaders envision and execute a long-term marketing strategy that focuses the business on customer value through a proven strategic approach. With a combination of bold vision, curated tools and frameworks, and hands-on guidance, you’ll drive measurable impact on growth, retention, and advocacy.

Ignite Customer-Obsessed Growth

Align And Grow The Business

Deliver market and customer insights that help align the business and transform how it grows.

Enhance The Brand Experience

Build distinctive brand and communication strategies that drive awareness, perception, and preference for the business.

Showcase The Value Of Marketing

Demonstrate how marketing adds measurable, meaningful value to the business.

Key Priorities

As a B2B marketing executive, you’re under constant pressure to deliver on today’s initiatives while staying one step ahead of what’s coming tomorrow. Forrester Decisions for B2B Marketing Executives is tailored to help you address your most pressing priorities:

  • Evolve marketing strategy to accelerate growth.
  • Develop an adaptive marketing and investment plan.
  • Drive brand experience and effective corporate communications.
  • Design and implement an integrated campaign strategy​.
  • Demonstrate the business value of marketing.
  • Build a high-performing marketing organization and operating model

What’s Included In This Service

Forrester Decisions services are uniquely built to give you strategic insights for your role as a business leader in your organization and help you deliver on your functional role as a division or department leader. Here’s what’s inside:

Stay ahead of changing customer and market dynamics, plan for the future, and set your strategy with leading research. ​

  • Customer obsession research
  • Customer insights​
  • Trends and predictions​
  • Market forecasts​
  • Technology and service provider landscapes

Empower your team to conquer your priorities with proven strategic models and plug-and-play templates. ​

  • KPIs and peer benchmarks​
  • Assessments​
  • Strategic models​
  • Strategy templates​
  • Forrester Wave™ evaluations for your function
  • Certification courses

Accelerate progress and de-risk decisions with best practices tailored to you and your team​.

  • Guidance sessions​
  • Peer discussions
  • Event attendance​
  • Dedicated relationship management
Verato

Build A Durable, Scalable Marketing Infrastructure

Learn how working with Forrester helped the healthcare technology platform Verato build a marketing organization that supports today’s demands and tomorrow’s growth.

Service Model Spotlight

The Forrester B2B Marketing Gyroscope

The B2B Marketing Gyroscope is Forrester’s view on the expanding remit of the B2B CMO.

Support For Executives, Leaders, And Team Members

Forrester Decisions for B2B Marketing Executives offers multiple levels of service to ensure the right expertise and degree of support for you and your team. All service levels provide access to research, tools, data, and certification courses.

 

VIP Leader 

Leverage support from a trusted partner and former executive who understands your challenges and supports your strategic agenda every step of the way.

Availability may vary by geographic region.

Leader 

Procure deep expertise across your functional discipline through expert-led guidance sessions that help you apply unique research, tools, and data to your specific needs.

Team 

Develop a common language and toolset to strengthen your team’s expertise and skill sets with access to relevant certification courses and insights.

Meet A Few Of Our B2B Marketing Analysts

Looking for more time with experts? 

Get in touch with our consultants to jump-start your initiative, execute on your B2B transformational strategies, or anything in between.


Podcast

What Motivates B2B Customers To Become Advocates?

What It Means 9 hours ago
Customer advocacy initiatives often leave a key question unanswered: How do customers benefit? On this episode of What It Means, VPs and Principal Analysts Laura Ramos and Amy Bills explain how B2B companies can get more value from customer advocacy by understanding what motivates customers to participate.
Blog

Unleashing The B2B Revolution: The Bold Power Of E-Commerce

Christina Schmitt 5 days ago
Drawing from my personal experience and passion for e-commerce, I am excited to share research on the compelling reasons and effective strategies for B2B organizations to harness this route to market that will propel their organizational growth. In parallel, this blog marks the commencement of a six-part series, set to be released over the next […]
Podcast

The Trust Advantage For B2B Firms

What It Means February 15, 2024
Trust is paramount in high-stakes B2B buying relationships. How can B2B companies build and maintain trust among buyers? VP and Principal Analyst Ian Bruce explains on this episode of What It Means.
Blog

The Rise Of Experience-Fueled Growth

Rani Salehi February 14, 2024
Providing exceptional experiences is a winning growth strategy. Learn what’s needed from marketing, sales, and product teams to implement it.

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