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Data, AI, And Analytics Leaders

Drive Growth Through Trusted AI Insights

Delivering AI-powered insights that drive business growth requires a comprehensive strategy that aligns data, technology, and business leaders. To be successful, these leaders must find ways to expand their organizational influence, build trust in their work, and enable the business to make better decisions.

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Challenges You Face

Today’s data, AI, and analytics leaders often struggle to drive significant business impact because their role and function may not be clearly defined, limiting their influence across their organization. Forrester can help address these and other significant challenges, including:

  • Overcoming organizational silos to align business units and functions around data and AI.
  • Implementing data governance effectively.
  • Defining career development tracks to retain skilled data, AI, and analytics professionals.
  • Balancing emerging technology and innovation with practical goals and implementation.
  • Clearly defining your role and responsibilities to avoid overlap with other positions.

How Forrester Helps You Drive Business Results

Forrester empowers data, AI, and analytics leaders to build and implement strategies that will scale data and AI efforts and align your organization around a data-driven culture.

Bold Solutions Fit For You

Forrester helps data, AI, and analytics leaders and their teams deliver consistent data strategies that align to business goals while embracing the future of data and AI with clarity and confidence.

Create Business Value From Trusted Data And AI

Forrester Decisions for Data, AI & Analytics helps enterprise data and technology leaders create business value from trusted data, build the foundation to scale AI, and cultivate a data-driven culture with urgency.

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Blog

Zero-Click Is Only Half The AI Story

John Buten 4 days ago
The headlines concerning AI have been focused on traffic: When buyers use AI instead of search, they are one-tenth as likely to click through to your website, and with business buyers rapidly adopting AI, B2B companies are feeling the impact in the form of traffic declines of between 10–40% over the past year. That is […]
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Blog

SaaS As We Know It Is Dead: How To Survive The SaaS-pocalypse!

Kate Leggett 4 days ago
SaaS company valuations in the first week of February 2026 saw a massive sell-off. In seven days, over $1 trillion in market capitalization was erased from software stocks. The sell-off was triggered by the rapid pace of AI agent innovation, with the market betting on a massive shift of how work gets done and the […]
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Blog

Revisiting Our 2025 Cloud Predictions: Hits, Misses, And Lessons

Tracy Woo 5 days ago
Predictions are a tough sport to play. If you get them all right, you played it safe by recapping existing trends or gave wishy-washy statements that are hard to verify. If you got them all wrong, you likely went for the headlines with little accountability on those claims. Every year, we try to find that […]
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Blog

AI Will Rewrite Employee Experience, And Deep Listening Shows How

David Johnson February 6, 2026
The rise of AI marks a turning point for EX. Using new technology paired with strong ethical guardrails, leaders can detect sentiment, emotion, and friction across teams in near real time.
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Blog

AI Can Make You Multilingual Overnight — Or Create Chaos Just As Fast

Kathleen Pierce February 5, 2026
GenAI and machine translation promise instant multilingual reach across websites, apps, support flows, and internal tools. But when leaders treat localization AI as a switch to flip rather than a strategy to design, they quickly erode quality, safety, and brand trust. Research shows that large language model (LLM) safeguards don’t reliably carry over beyond English, […]
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Blog

Rules In The Agentic Shipyard: Desired Agents Must Twist-Lock

Phyllis Davidson February 4, 2026
Forward-looking companies aren’t necessarily choosing among AI agent vendor offerings — they’re building their own agentic frameworks in house. This has significant implications for CMOs, marketing teams, and vendors.
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Meet Our Technology Analysts 

Ron Woerner

Senior Consultant

Thomas Husson

VP, Principal Analyst

Martha Bennett

VP, Principal Analyst

Charlie Dai

VP, Principal Analyst

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