Learn how revenue operations leaders can achieve more with less in the face of executive constraints and still deliver for the growth engine.

Cyber insurance is a common tool for risk transfer today. It’s also a key driver for cybersecurity program investment today. But who has cyber insurance and what benefits do organizations see from it? Analyzing Forrester data on cyber insurance adoption and breach response trends, we find that: Most organizations do not have standalone cyber insurance […]

After Montana was found to have violated the constitutional right to a “clean and healthful environment," this is what every risk pro should be considering.

The marketing analytics category — which spans software services that help measure marketing and media efficacy — has grown significantly in the past three years. According to Forrester’s data, adoption of unified measurement methods has increased by 13% since 2021; marketing mix modeling is one of the top five technologies a marketer plans to use […]

US president Joe Biden issued an executive order on August 9 imposing tighter restrictions on certain technology investments in “countries of concern.” It cites military applications of these technologies by hostile states that raise US national security concerns. The EO leaves “countries of concern” vaguely defined, but the target is China, including its special administrative […]

The Forrester Wave™: Content Management Systems, Q3, 2023 helps buyers select a next-generation content management system that will delight, convert, and further engage consumers through anticipatory digital experiences.

The Forrester Wave™: Integration Platform As A Service (iPaaS), Q3 2023 is live! iPaaS continues to be a key part of application architecture. It’s used for both modern, cloud-native systems and rejuvenating investments in legacy systems. It is also growing in relevance for business automation. These valuable use cases have resulted in strong growth for […]

As security threats increase, data protection and security practices continue to merge. Data resilience firm Rubrik recently announced its acquisition of Laminar, a data security posture management (DSPM) vendor. Together, they aim to enable consistent and unified data security posture visibility that spans on-premises and cloud-based environments. Modern Data Resilience Is Increasingly A Cybersecurity Issue […]

Marketers looking for cost savings from AI advertising should rethink it in the wake of a new decision upholding human authorship.

The industrial metaverse doesn’t exist yet, but many of its building blocks do — and already connect physical and digital experiences to deliver value in asset-intensive industries like manufacturing.

Last month, Forrester announced its inaugural Security & Risk Enterprise Leadership Award. As former CISOs, my Forrester colleague Brian Wrozek and I are sharing our thoughts about why you should apply. There are tangible benefits to you, your team, your organization, and the greater security community. You should apply — and apply now — for […]

Learn how our EMEA Enterprise Architecture Award winner and finalist use outcome-driven enterprise architecture for business success.

Learn how the award winner and finalists drive customer-obsessed transformation with their technology strategies.

Black Hat USA 2023: Insights From Our Short Vegas Residency Black Hat has gone from being RSAC’s smaller tech and practitioner-focused cousin to being a commercial showcase for cybersecurity vendors. A tightly packed, noisy Business Hall included over 300 vendors and 400 organizations with booths, which was great for swag but bad for anyone with […]

In the age of generative AI (genAI), vector databases are becoming increasingly important. They provide a critical capability for storing and retrieving high-dimensional vector representations, essential for supporting large language models (LLMs). Unlike traditional databases that are optimized for exact matches, vector databases are designed to support similarity searches. Vector databases are ideal for applications […]

Forrester’s Technology & Innovation North America Forum in Austin, Texas is fast approaching (September 10–12). If you, like us, are feeling restless to begin learning how technology is powering growth through our world-class program, we have just the thing for you to get started a bit early! To kick off the T&I experience early, we […]

The open source world has seen high-profile projects with unusual terms. They call themselves “open source” and “free for research and commercial use.” Whether a project is open source does matter. It could be not-quite-closed source masquerading as truly open - it could be ajar source.

Tech executives who want to center their strategies on customer value must start by acknowledging that their organization cannot “deliver” value to customers. No one can — that’s not how value works. Join us at Technology & Innovation EMEA this October to learn about technology's role in driving the customer-obsessed growth engine.

Few organizations argue with the need to become insights-driven, but they may not fully understand what that requires.