Even with 20+ years of prior experience working on award-winning demand gen campaigns, I still had to overcome a sense of impostor syndrome in my first few weeks at Forrester. As I’ve moved through the onboarding process, and with the help of my fellow analysts, I’ve become more confident in my role and even more excited about my future at Forrester.

Our recent 2022 survey found that, among APAC data and analytics decision-makers, only 13% indicated that their enterprise has advanced insights-driven business maturity — that is, they use a decide-act-learn-improve loop to ensure that insights are having maximum business impact. Among these data and analytics decision-makers, 23% expected their organization to use decisioning platforms to […]

With its latest acquisition, CVS is primed to outpace the competition. Here's why.

India's government has announced the introduction of a long-awaited digital currency. Learn more about it and what the implications could be.

It’s no secret that in today’s business climate, corporate banks are feeling the squeeze. They struggle with an installed base of pre-modern applications and archaic processes. Now is the time when corporate banks change the way they serve clients. They must start employing a mix of digital and human-enabled services that will enrich the client […]

Reconciling consumer perceptions with the macroeconomic data can be perplexing. Here, we provide some clarity.

In June 2022, the headline inflation in the US reached a 40-year high of 9.1%, spurring multitudes of news articles about the US economy and its impact on the US consumer wallet. The headline inflation number is important, but keep in mind that inflation varies (sometimes significantly) by category.

Consumers shared their attitudes toward subscriptions — see the key highlights.

While recently listening to Daft Punk, pondering the increasing influence of AI on wealth management, and thinking about my latest research on The Top Emerging Technologies In Wealth Management, 2023, I decided to let the robots do all the work.

What a time to be in email security! For buyers, there has never been more choice in solutions to protect your organizations. And for sellers? Well, there’s never been more of an incentive to innovate. Forrester’s just-published The Enterprise Email Security Landscape, Q1 2023 report provides an overview of 34 players in this market and […]

Forrester provides guidance on how to succeed with AI governance with the NIST’s AI RMF 1.0.

Gift cards are more than products — they are strategies. Get a glimpse of how companies are making the most of this.

Forrester originated the Zero Trust Model over a decade ago and defines Zero Trust as: An information security model that denies access to applications and data by default. Threat prevention is achieved by only granting access to networks and workloads utilizing policy informed by continuous, contextual, risk-based verification across users and their associated devices. Zero Trust advocates […]

We are still in the early stages of commercial adoption for quantum computing. That is starting to change.

Learn the top three challenges to digital transformation as cited in a recent Forrester survey and the solutions to overcome them.

B2B events have undergone the most profound change imaginable over the past three years. Marketers now need to manage a much more complex event landscape, planning and executing a range of events across in-person, virtual, and hybrid formats. Selecting the right B2B event management technology provider is a critical part of this process but one […]

Accounts receivable (AR), including invoice issuing and payment processing, is one of the core processes in a company’s financial operations. The rising adoption of e-invoices has spurred more firms to acquire AR automation software to support customer demand and respond to digital transformation. My recently published report, The AR Invoice Automation Landscape, Q1 2023, will […]

The growth of the data economy in China is accelerating. Financial services (FS) firms are actively participating in it, increasingly commercializing their data to create new revenue streams and expand business opportunities. Danny Mu and I have recently published a report, The State Of Data Commercialization In China’s Financial Services Industry, which presents current trends […]

Tech firms are making labor cuts to focus on profits instead of growth. Find out what this could mean for your industry and how you should respond.