Has your company’s demand and ABM program earned bragging rights? Nominate it for Forrester’s 2023 B2B Program Of The Year Award and showcase it on stage at B2B Summit North America.

The missing piece in digital thinking today is low-code. Learn how low-code platforms and agile values, principles, and practices all fuel each other.

Growth Despite Turbulent Surroundings 2022 was a tough year, and economic forecasts show uncertainty about what will happen in 2023. Complex global geopolitical conditions see constant announcements of budget cuts, layoffs, and tech execs’ priorities being reshuffled. Service providers are expecting growth in 2023, however, with a new focus on partnerships, delivering co-innovation, and building […]

Here’s a thought experiment to test if your organization is ready for the future of localization. When you think about your customer and employee experience (CX and EX), do you think about what it’s like in each of their languages? Or do you unconsciously assume a monolingual experience? If we’re honest, many of us, especially […]

On average, companies spend 28% of their technology budgets on technology services. Those budgets have increased by 13% over the past four years (and, for custom software, by 20%). And we don’t see this trend slowing. This lively and vibrant sector is both a fast follower of enterprise demand and an instigator, supporter, and sometimes creator […]

In 2023, technology executives should optimize their budgets with customer and employee experience as the North Star. Here’s a peek at three actions we recommend in our new report, “Navigating The 2023 Downturn: Technology Executive" to help tech executives can position their companies for market leadership when the rebound comes.

Plenty of people had fun with ChatGPT when it released, but I’m not sure any industry had more fun than cybersecurity. When first released, it turned out that ChatGPT could write code, convert code from one programming language to another, and write malware. Sure, the coherent nonsense problem persisted, but overall, it produced solid stuff. […]

Banks must build a robust business case and demonstrate ROI to support their financial well-being programs.

Yesterday, the US Department of Justice (DOJ) and eight states sued Google, accusing the company of illegally abusing its monopoly on the technology that powers online advertising. According to the Justice Department’s complaint, Google’s dominance enables the company to take at least $0.30 of every dollar spent using Google’s advertising technology. The DOJ is seeking […]

Will Companies Cut Back On DEX In 2023? Not The Smart Ones. Customers often ask whether companies will invest less in digital employee experience (DEX) in 2023 given the economic pressure. A few assumptions drive the question: DEX is not as high of a priority as other areas, such as customer experience. Companies only invest […]

Blockchain has added value for banks when filling white spaces or replacing inadequate solutions. Fully operational systems are few and far between.

A growing number of large firms in APAC are rethinking their supply chains, product and service design and development, and branding. But the pace of change needs to accelerate.

To help execs prepare for 2023, we just published a new report, Use Forrester’s Tech Insights And Econometrics Research To Plan For 2023, to give insight into what labor, investments, budgets, and productivity will look like this year.

As B2B marketing continues to evolve, addressing shifts in buyer behavior has become a top priority for marketing leaders. These shifts, driven by the proliferation of data, include the rise of buying groups and the preference for self-guided, anonymous, or pseudonymous buying journeys. After working closely with our practitioner and tech service provider clients and […]

There is no single green or sustainable consumer. Learn the value of segmenting your customer base by their green purchasing habits.

Empathizing with customers is almost always the first step in design frameworks. Learn how to take the next step and embed empathy into your entire design process.

In 2023, Empowered Customers Are Engaging Differently With Brands In 2016, we introduced Forrester’s Empowered Customer Segmentation, based on consumer behavior we’ve been monitoring and analyzing since the 1997 launch of Forrester Analytics’ Consumer Technographics® survey data. This segmentation framework groups consumers along several dimensions of empowerment, such as being open to new experiences, having […]

Continuing research into the importance of knowledge capacity building, this article discusses why a knowledge management practice should include a variety of means to develop knowledge workers, including skills development.