Get To Know Alvin I am a senior analyst in Forrester’s enterprise architecture (EA) priority, providing guidance to technology architects worldwide on evolving a relevant, modern, and valuable architecture practice. Helping organizations transform their IT operating model — in particular, service management, infrastructure and operations, DevOps, migrations, and process automation — has been a focus […]

As new types of digital commerce and novel payment methods have proliferated and digital finance has become the norm in APAC, transaction fraud has become significantly more frequent and sophisticated. The COVID-19 pandemic has further increased this risk as fraudsters take advantage of a rich variety of digital channels. The post-pandemic economic downturn also increased […]

Forrester recently revised its global technology spend forecast for 2023 down to $4.4 trillion. Find out why.

Frontline B2B marketing teams need a cohesive approach to drive growth and get the most value from advances in tactics, technologies, and processes. Discover how lifecycle revenue marketing helps to achieve that.

Lifecycle revenue marketing (LRM) shifts from the historic structures and specialized teams used to drive revenue to sharing capabilities and prioritizing the customer experience.

Manufacturers in China use low-code development platforms to support their digital initiatives. Many adopt low-code platforms to build form-based web apps for broad use cases, but that’s just the beginning. Advanced companies support more sophisticated data-centric applications with improved data management and integration capabilities. Four case studies show how manufacturers in China leverage low-code platforms […]

Being a Forrester marketing operations analyst for 60+ days, my learning journey has been quite informative. Check out what I have discovered so far. From the view of an ex-marketing operations practitioner, I highlight what I would have done differently if I had access to the Forrester assets when I was a practitioner. This blog shares recommendations for marketing operation leaders.

Traditional financial services firms should focus on improvements before they fall woefully behind fintechs and other competitors that are aiming for their customers.

They say the most inopportune time to buy an umbrella is when it’s raining. That’s exactly what’s happening now to US utilities companies scrambling to procure a critical component required to beef up or repair power lines just as the US hurricane season arrives. At the heart of the headache, for the fourth year in […]

The External Attack Surface Management Landscape, Q1 2023 is now available! Forrester clients can view the report to dive deeper into the benefits of EASM and key functionalities to assess when selecting an EASM vendor. As Jess Burn and I finalized this report, we couldn’t help but think that organizations that are blind to what’s […]

Submit your nominations for Forrester's inaugural Customer Obsession Awards. These awards will recognize leading organizations and executives who put customers at the center of everything — and, in the process, accelerate growth, customer loyalty, and employee engagement.

Forrester just published The European Net Promoter Rankings, 2022 report, including the Net Promoter Score℠ (NPS) and industry rank for 114 brands in banking, auto and home insurers, and auto manufacturers across France, Germany, Italy, Spain, and the UK. We asked 30,000 European consumers in our annual Customer Experience Benchmark Survey about their likelihood to […]

What can tech leaders learn from software vendors' Q4 earnings reports? Get three key takeaways from Forrester's recent review.

Forrester is forecasting that an uncertain macroeconomic environment will lead to US tech spend growth of only 5.4% in 2023 — down from 7.4% growth in 2022. US companies are expected to on cost savings and operational efficiency.

Learn the benefits of implementing a minimum viable security strategy and get some clear next steps on putting it into practice at your organization.

Many companies adore their top-performing sellers and treat them like elite athletes. They literally have days of celebrations to reward their success. In the sales world, we call these President’s Club trips. While this reverence has merit, it has also created a double standard that limits company performance. Reverence for top sellers often leads to […]

So 2022 is officially done and dusted, for better or worse. But before getting too far into 2023, let’s take a moment to look back at what we achieved over the previous year. More specifically, I wanted to share some thoughts from our research associate, Aidan Riga, since he did such an outstanding job supporting […]

Across Europe and the Middle East, consumers are demanding that corporations embrace environmental sustainability. Forrester data shows that in both the UK and France, more than a third of online adults are prepared to pay a premium for sustainable products.