Blog
AI continue to be hard. Our research (and others) shows that even deploying a single, substantive genAI solution or agent is exceptional. There are two anti-patterns that complicate adoption: first, when engineers go off and build solutions without significant business collaboration; second, when parties do collaborate and teams contribute their own special dysfunctions to the […]
Blog
Learn how Stripe and Bridge are driving stablecoin adoption in this conversation with Mai Leduc, head of product at Bridge, a Stripe company.
Blog
Basic Sales Training Is Failing Your Partner Account Managers When partner sales numbers fall short of expectations, the blame game begins: Fingers point at partners, products, or market conditions. Yet a common, overlooked cause is your own partner account managers (PAMs). If your PAMs are operating with only basic sales training, you’re leaving revenue on […]
Blog
The clock is ticking on SAP ECC’s end-of-support date in 2027, and the big question requiring your attention is: What’s your plan to get to SAP S/4HANA cloud? Learn the options in this preview of an upcoming peer discussion for Forrester clients.
Blog
Government instability is undermining key cybersecurity programs like CyberSentry and MITRE’s CVE cataloging, putting critical infrastructure and business operations at risk. This post explores how funding cuts and conflicting AI directives are creating dangerous gaps in threat detection and response.
Blog
Events are not an add-on. For B2B organizations, they can play a critical role in revenue process transformation. Learn how.
Blog
After being in the shadows for years, knowledge management has suddenly taken on a much more prominent role as a key strategic function.
Podcast
Cecilie Kobbelgaard was tasked with driving journey orchestration at Grundfos. But the Global Customer Journey Manager recognized that the organization needed the basics first. So, she led the development of a customer journey mapping “cookbook”, turned the cookbook into skills, built a journey atlas, and standardized the approach so different business units were working the […]
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When investigating the evolving scope and practices of design, there are encouraging signs of progress. At the same time, persistent challenges still hinder design teams’ effectiveness.
Blog
Big tech economic impact headlines are engineered for attention. Apple recently announced a staggering US$600 billion investment in US manufacturing over four years — complete with fanfare around domestic chip and glass production.
Blog
The announced merger of Clari and Salesloft is undeniably a high-risk, high-reward gambit requiring exceptional leadership to navigate product and commercial challenges. Learn some of impact this deal could have on the revenue orchestration platform market.
Blog
As I move into my second six months of using AI daily, I’m convinced that its most overlooked role isn’t writing content (or even code) but creating tools. We all know how generative AI has shaken up software development, writing code at scale and collapsing cycle times. But AI isn’t just a writer — it’s a toolsmith.
Blog
AWS Summit New York City is a smaller cousin to the re:Invent mega-conference set for the late fall in Las Vegas, so most big announcements tend to wait until that event, but agentic AI won’t wait, despite its relatively modest take-up to date.
Blog
2025 marks the 28th year of Black Hat, and although it remains on the edgier side of corporate-focused cybersecurity conferences, it sometimes feels like the event is considering completely ditching its hoodie in favor of a collared shirt.
Blog
The struggle to balance single- and multisourcing decisions is pervasive. Because service engagement decisions are fragmented across the organization and made at the portfolio level — not the enterprise level — companies are constantly at odds.
Podcast
As customers’ expectations shift due to their adoption of new technologies, organizations need to adapt. TCQ, Forrester’s Technology Change Quotient, measures the readiness of employees, teams, and organizations to adapt to technology in a way that drives productivity, creativity, and inventiveness. J. P. Gownder, VP, Principal Analyst joins us to explain how. Featuring: J. P. […]
Blog
What we’re now observing in Southeast Asia is a more nuanced and strategically driven “diverse cloud” approach that directly addresses concerns around US foreign policy uncertainty and the imperative for localized data control.
Blog
Visibility, prioritization, and remediation will always be the foundation of your proactive program, but many orgs still struggle to optimize all three principles in an integrated fashion. Learn how to prepare your security teams for the future of proactive security in this preview of a keynote at our upcoming Security & Risk Summit.
Blog
There’s no textbook or course on how to build a marketing budget that aligns with business goals, supports cross-functional collaboration, and adapts to change. But instead of adapting last year’s plan and hoping for the best, marketing leaders can take these three proven steps.
Blog
It’s hard for marketers to keep track of the tools and platforms designed to help brands understand their consumers. As the demand for a more holistic view of the consumer and speed to insight grows, so does the scope of the platforms that support these needs.
