Featured Blogs

For the past year, most of my client conversations have focused on managing AI costs. FinOps teams were focused on tracking token consumption, comparing model pricing, allocating AI spend, and identifying ways to reduce expenses. Those are still important priorities, but recent capacity constraint announcements from AWS, Azure, Google Cloud, and Oracle Cloud highlight a […]

At last year’s Tencent Cloud International Summit, we described Tencent’s strategy as a tale of two engines: AI as the intelligent engine and globalization as the expansion engine. A year later, those engines remain important, but they are becoming more closely connected. Agentic AI is moving from models and experiments into the everyday environments where […]

In my personal world, the end of summer and arrival of fall means a few things: cooler temperatures, college football Saturdays, and NFL on Sundays. And it’s a signal that we are rapidly approaching the holiday season. In my professional world, this time of year indicates a different kind of season: setting go-to-market (GTM) strategies […]

AI browsers, such as Perplexity’s Comet and OpenAI’s (already sunsetted) Atlas, promised to reinvent how consumers navigate the internet, yet these dedicated AI browsers have struggled to achieve mainstream adoption. Forrester’s July 2026 survey of its ConsumerVoices Market Research Online Community found that only 8% of respondents use AI browsers often while 61% never use […]

AI is reshaping the cloud market as providers face intensifying global competition, industry consolidation, and growing infrastructure constraints. In 2027, cloud leaders will need to balance rapid innovation with portability, resilience, and cost discipline.

AI agents retrieve information and interpret it, create new content, interact with systems, and act on a user’s behalf. That changes the data security conversation. For years, security leaders have worked to understand where sensitive data lives, who can access it, and how to prevent inappropriate use or disclosure. Those challenges have not disappeared. In […]

If the first chapter of the AI era was about proving that the technology works, then the second was about understanding and managing its risks. The third (emerging) era will be won by leaders who know where AI belongs, where humans matter most, and how to orchestrate both into measurable growth. Stop Asking “Can We?” […]

Organizations don’t have to choose between running today’s business and transforming it for tomorrow. The real challenge is designing an operating model that enables both. Learn why clear ownership, decision rights, standardization, and planning are becoming essential to scaling AI and creating a repeatable capability for change.

Learn key lessons from Finacle Conclave 2026 on building an AI-native bank through composability, modernization, and process redesign.

I never expected Shaggy to show up in a law firm’s analysis of AI risk, yet here we are. Shaggy’s memorable defense was “it wasn’t me.” Meta is giving it a contractual upgrade: It was our technology, but it’s your responsibility. The update to Meta’s commercial terms puts broad responsibility for its AI features and […]

2027 will be a make-or-break year, with success hinging on trust and control in an increasingly open payments ecosystem. Explore a few of the ways that this will play out.

Big Tech earnings this week put a spotlight on the monetization dilemma at the heart of AI-integrated search. The growth of Google’s AI Mode is proving to be a double-edged sword: Investments in conversational search are fueling Google’s fastest year-over-year search query growth in five years, but the company’s advertising revenue growth slowed to 12%, […]

Personal AI agents will increase service volume — and will expose unresolved demand that customer effort used to keep out of sight. Use that unresolved demand to find problems now that customers shouldn’t need to chase you about in the first place.

As AI accelerates software development, teams will need to rethink everything from developer roles to testing and quality. Forrester’s 2027 predictions explore what happens as AI becomes more deeply embedded in how software gets built.

DoorDash announced on October 29 that it will buy Instacart for about $17 billion. Read our analysis.

When Forrester wrote about the creation of Google Public Sector in 2022, the question was whether Google could build the industry credentials to compete more seriously for government business. Four years later, the conversation has changed. At the Google Public Sector Summit 2026 on October 20 in Washington, DC, there wasn’t one major announcement that […]

Teenagers are remarkably good at experimenting. They try new things, question established rules, and quickly abandon what doesn’t work. Sourcing and procurement leaders could use some of that attitude toward AI, provided they combine experimentation with clear boundaries. When it comes to AI in procurement, think like a teenager: Experiment and question the rules, but […]

Picture this: On Tuesday, November 3, it’s Election Day. Your brand’s social media channels have been humming along, crushing engagement and creating conversation. And then seemingly out of nowhere — BOOM. Reach drops, views crater, and your team is left wondering: What did we do wrong? Social media content doesn’t exist in a vacuum. Current […]

AI will reshape how customers engage with brands in 2027, but automation alone won’t create differentiation. Human expertise, empathy, and trust will become increasingly important to delivering standout experiences.

AI is changing not just how content gets created, but who, or what, consumes it. In 2027, brands will prioritize authentic human expertise while adapting content strategies for a world increasingly mediated by machines.