David Truog

VP, Principal Analyst

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Blog

Beware of “Coherent Nonsense” When Implementing Generative AI

Rowan Curran 1 hour ago
Generative AI —using machine learning or other models (e.g., large language models) for creating novel text, images, sounds, etc. — is firmly in the spotlight as one the fastest-developing areas of technology today, especially with the recent release of OpenAI’s ChatGPT. Over the past week, we’ve seen thousands of people experimenting with prompts and questions […]
Blog

Prévisions 2023 : Metavers & NFT

J.P. Gownder 25 Octobre 2022
Découvrez les tendances pour 2023 du metaverse et Web3 identifiées par nos experts analystes. En savoir plus.
Video

Predictions 2023: A Metaverse + NFT Winter Will Cool Market Hype

J.P. Gownder October 25, 2022

Blog

The Adobe-Figma Combination Bodes Well For Collaboration In And Beyond Design (And Wall Street Isn’t Getting It — Yet)

Sheila Mahoutchian September 15, 2022
The news this morning that Adobe is acquiring Figma is a development that makes a lot of sense: Design and collaboration are increasingly essential to customer experience (CX) and business success, and the two companies’ respective strengths will form a powerful combination. Adobe And Figma Are Close But Complementary Competitors Figma’s main product is its […]
Blog

If You Can Say It, You Can See It: Dall-E And You

William McKeon-White June 22, 2022
Or, “How a natural language image generation AI used as a meme generator by social media may impact your business.” Welcome To The Future — It’s Got AI-Generated Art Let’s play a quick game. Which of the below images were made by an AI system generating images based on word prompts? Let’s pretend you guessed […]
Blog

The Metaverse Must Be Deeply Human-Centric

David Truog June 7, 2022
At Augmented World Expo 2022, amid the existential debate about the metaverse, there was an increased focus on ensuring its UX is humane, and communal.
Blog

Ten Principles For Designing The Metaverse

David Truog May 10, 2022
Ten principles you can use as a foundation for envisioning your organization’s path to the metaverse
Blog

Beyond The Cartoonish Metaverse — XR Designers And Users Deserve Better

David Truog April 28, 2022
XR designers cut corners because of the limitations of headsets but XR streaming from the cloud could liberate them.
Video

There Is No Metaverse Today, But Be Prepared

Mike Proulx March 29, 2022

Blog

The Metaverse Is Born — Now It Needs To Grow Up

David Truog November 15, 2021
At AWE 2021 last week it was clear that companies working on AR and VR experiences must refocus from tech to people.
Blog

Most Chatbots Disappoint — Here’s How To Make Them Better

David Truog November 9, 2021
To create an effective chatbot you need to master conversation design, a new discipline for experiences based on conversational AI.
Blog

Adobe’s Virtual Collaboration Bet Will Win If It Evolves Quickly

David Truog November 1, 2021
Helping people collaborate effectively to design experiences is a higher priority than ever. It would be high even if COVID-19 hadn’t hit us, simply because it’s increasingly clear that better experiences drive higher engagement, enrichment, retention, and recommendation. But the pandemic kicked remote work into high gear and, with it, the importance of being able […]
Blog

Get Good At Design — It’s A Wide-Open Path To Growth

David Truog August 17, 2021
Business results are increasingly tied to digital design excellence. Why is this happening? These three trends are pushing digital design to the forefront.
Blog

To Innovate Better, Choose Evidence-Based Innovation

David Truog April 29, 2021
Most companies know they need to innovate in their products, services, and customer experience (CX) but struggle to do it well. To find out what they’re doing to overcome that challenge, we surveyed organizations about their business priorities — including specifically whether improving their ability to innovate is a priority. Read our findings.
Blog

Predictions 2021: Trust, Safety, And Inclusion Will Be At The Core Of Customer Experience

David Truog October 23, 2020
In 2021, the pandemic will affect customer experiences and the CX profession even more than it has in 2020, especially in terms of trust, safety, and inclusion. Get a preview of our customer experience predictions for 2021.
Blog

The Future Of Buying Is Using

David Truog September 21, 2020
The shift toward consumers expecting and rewarding experimentation is motivating companies to focus on product as their engine of growth.
Blog

Drive-To-Store Et Nouveaux Comportements D’Achats : Le Futur Du Commerce

David Truog 9 Septembre 2020
L'évolution des attentes des consommateurs fait entrer les marques B2C dans une nouvelle ère. Découvrez les quatre forces qui vont définir l'avenir des achats B2C.
Blog

Vast, Fast, And Relentless: The Future Of How People Buy

David Truog September 9, 2020
The way people buy products and services has been evolving rapidly, and the fast and furious pace is only accelerating — sinking some companies while creating immense opportunity for others, new and old. Discover the four forces that will define the next era of consumer buying.
Blog

Customers Are Staying Home — So Prioritize Digital UX

David Truog March 27, 2020
With customers worldwide coping with the pandemic, companies need to recalibrate customer experience (CX) efforts, and with most people cooped up at home, it’s suddenly more important than ever to get digital experiences right.
Blog

Three Steps To Improving Customer Experience In The Middle Of The COVID-19 Pandemic

David Truog March 16, 2020
Read the three essentials of customer experience that every organization should prioritize during the ongoing COVID-19 pandemic.
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