David Truog
VP, Principal Analyst

Author Insights
Blog
Generative AI Gets An Upgrade To Business Class With Adobe Firefly
Adobe’s new Firefly service is a leap forward in comparison with other generative AI services for images — it’s a Napster-to-Apple inflection point that bodes well for the future of creativity.
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Generative AI Needs Design And Will Transform It
The spotlight on generative AI has gotten brighter than ever in recent months, and it’s sparking both excitement and fear among designers because of what it means for the future of creativity. Creativity is not the exclusive domain of designers, of course — it also helps marketers, engineers, strategists, and others do their jobs. But […]
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Beware Of “Coherent Nonsense” When Implementing Generative AI
Generative AI can make doing a lot of things easier, including the wrong things. Learn the risks of AI-generated content and how to avoid them.
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Prévisions 2023 : Metavers & NFT
Découvrez les tendances pour 2023 du metaverse et Web3 identifiées par nos experts analystes. En savoir plus.
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The Adobe-Figma Combination Bodes Well For Collaboration In And Beyond Design (And Wall Street Isn’t Getting It — Yet)
The news this morning that Adobe is acquiring Figma is a development that makes a lot of sense: Design and collaboration are increasingly essential to customer experience (CX) and business success, and the two companies’ respective strengths will form a powerful combination. Adobe And Figma Are Close But Complementary Competitors Figma’s main product is its […]
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If You Can Say It, You Can See It: Dall-E And You
Or, “How a natural language image generation AI used as a meme generator by social media may impact your business.” Welcome To The Future — It’s Got AI-Generated Art Let’s play a quick game. Which of the below images were made by an AI system generating images based on word prompts? Let’s pretend you guessed […]
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The Metaverse Must Be Deeply Human-Centric
At Augmented World Expo 2022, amid the existential debate about the metaverse, there was an increased focus on ensuring its UX is humane, and communal.
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Ten Principles For Designing The Metaverse
Ten principles you can use as a foundation for envisioning your organization’s path to the metaverse
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Beyond The Cartoonish Metaverse — XR Designers And Users Deserve Better
XR designers cut corners because of the limitations of headsets but XR streaming from the cloud could liberate them.
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The Metaverse Is Born — Now It Needs To Grow Up
At AWE 2021 last week it was clear that companies working on AR and VR experiences must refocus from tech to people.
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Most Chatbots Disappoint — Here’s How To Make Them Better
To create an effective chatbot you need to master conversation design, a new discipline for experiences based on conversational AI.
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Adobe’s Virtual Collaboration Bet Will Win If It Evolves Quickly
Helping people collaborate effectively to design experiences is a higher priority than ever. It would be high even if COVID-19 hadn’t hit us, simply because it’s increasingly clear that better experiences drive higher engagement, enrichment, retention, and recommendation. But the pandemic kicked remote work into high gear and, with it, the importance of being able […]
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Get Good At Design — It’s A Wide-Open Path To Growth
Business results are increasingly tied to digital design excellence. Why is this happening? These three trends are pushing digital design to the forefront.
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To Innovate Better, Choose Evidence-Based Innovation
Most companies know they need to innovate in their products, services, and customer experience (CX) but struggle to do it well. To find out what they’re doing to overcome that challenge, we surveyed organizations about their business priorities — including specifically whether improving their ability to innovate is a priority. Read our findings.
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Predictions 2021: Trust, Safety, And Inclusion Will Be At The Core Of Customer Experience
In 2021, the pandemic will affect customer experiences and the CX profession even more than it has in 2020, especially in terms of trust, safety, and inclusion. Get a preview of our customer experience predictions for 2021.
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The Future Of Buying Is Using
The shift toward consumers expecting and rewarding experimentation is motivating companies to focus on product as their engine of growth.
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Drive-To-Store Et Nouveaux Comportements D’Achats : Le Futur Du Commerce
L'évolution des attentes des consommateurs fait entrer les marques B2C dans une nouvelle ère. Découvrez les quatre forces qui vont définir l'avenir des achats B2C.
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Vast, Fast, And Relentless: The Future Of How People Buy
The way people buy products and services has been evolving rapidly, and the fast and furious pace is only accelerating — sinking some companies while creating immense opportunity for others, new and old. Discover the four forces that will define the next era of consumer buying.
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