David Truog
VP, Principal Analyst

Author Insights
Blog
Generative AI Can Help Design Now — And It’s Just The Beginning
Generative AI will transform design — and not merely by creating images, which are just the visible tip of the design iceberg, but by assisting with designing products and interactions, improving user research, and more.
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Figma’s Embrace Of Developers And AI Expands And Evolves Design
After Figma’s announcements last week at Config 2023, bridging design and development the right way and stepping smartly into AI-assisted digital product creation, we predict that the company will add modes for other roles, too, in addition to designers and developers, leading to a more inclusive and collaborative understanding of design.
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The Humanlike Future Of Interactions With Machines
In a major, accelerating trend, interactions between people and machines are becoming more like those between people.
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XR Glasses (i.e., Headsets) For Consumers — Just Another Screen? Or More?
The conversation around extended reality (XR) headsets comes and goes frequently — and is peaking again now. The story arc of these conversations has been similar for at least a decade (though we seem to have collective amnesia). First, they’re positioned as the next “must-have” consumer electronics device (think Neil Stephenson’s 1992 “Snow Crash” vision […]
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Generative AI Gets An Upgrade To Business Class With Adobe Firefly
Adobe’s new Firefly service is a leap forward in comparison with other generative AI services for images — it’s a Napster-to-Apple inflection point that bodes well for the future of creativity.
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Generative AI Needs Design And Will Transform It
Generative AI makes the nature of creativity an explosively mainstream topic rather than the exclusive domain of philosophers. It shows machines can be creative — somewhat. But their pool of inspiration will get stale without human replenishment.
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Beware Of “Coherent Nonsense” When Implementing Generative AI
Generative AI can make doing a lot of things easier, including the wrong things. Learn the risks of AI-generated content and how to avoid them.
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Prévisions 2023 : Metavers & NFT
Découvrez les tendances pour 2023 du metaverse et Web3 identifiées par nos experts analystes. En savoir plus.
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The Adobe-Figma Combination Bodes Well For Collaboration In And Beyond Design (And Wall Street Isn’t Getting It — Yet)
The news this morning that Adobe is acquiring Figma is a development that makes a lot of sense: Design and collaboration are increasingly essential to customer experience (CX) and business success, and the two companies’ respective strengths will form a powerful combination. Adobe And Figma Are Close But Complementary Competitors Figma’s main product is its […]
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If You Can Say It, You Can See It: Dall-E And You
Or, “How a natural language image generation AI used as a meme generator by social media may impact your business.” Welcome To The Future — It’s Got AI-Generated Art Let’s play a quick game. Which of the below images were made by an AI system generating images based on word prompts? Let’s pretend you guessed […]
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The Metaverse Must Be Deeply Human-Centric
At Augmented World Expo 2022, amid the existential debate about the metaverse, there was an increased focus on ensuring its UX is humane, and communal.
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Ten Principles For Designing The Metaverse
Ten principles you can use as a foundation for envisioning your organization’s path to the metaverse
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Beyond The Cartoonish Metaverse — XR Designers And Users Deserve Better
XR designers cut corners because of the limitations of headsets but XR streaming from the cloud could liberate them.
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The Metaverse Is Born — Now It Needs To Grow Up
At AWE 2021 last week it was clear that companies working on AR and VR experiences must refocus from tech to people.
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Most Chatbots Disappoint — Here’s How To Make Them Better
To create an effective chatbot you need to master conversation design, a new discipline for experiences based on conversational AI.
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Adobe’s Virtual Collaboration Bet Will Win If It Evolves Quickly
Helping people collaborate effectively to design experiences is a higher priority than ever. It would be high even if COVID-19 hadn’t hit us, simply because it’s increasingly clear that better experiences drive higher engagement, enrichment, retention, and recommendation. But the pandemic kicked remote work into high gear and, with it, the importance of being able […]
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Get Good At Design — It’s A Wide-Open Path To Growth
Business results are increasingly tied to digital design excellence. Why is this happening? These three trends are pushing digital design to the forefront.
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To Innovate Better, Choose Evidence-Based Innovation
Most companies know they need to innovate in their products, services, and customer experience (CX) but struggle to do it well. To find out what they’re doing to overcome that challenge, we surveyed organizations about their business priorities — including specifically whether improving their ability to innovate is a priority. Read our findings.
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