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Budget Boom Or Budget Bust? Be Ready For Both In 2026

Sharyn Leaver July 15, 2025
Though volatility has tempered budget expectations, business and tech leaders should prepare for the unexpected. Forrester’s 2026 Budget Planning Guides can help you make the right strategic moves this budget planning season.
Blog

Turn Marketing Planning From A Source Of Anxiety To A Source Of Clarity

Craig Moore 23 hours ago
There’s no textbook or course on how to build a marketing budget that aligns with business goals, supports cross-functional collaboration, and adapts to change. But instead of adapting last year’s plan and hoping for the best, marketing leaders can take these three proven steps.
Blog

Skip The Hype Reel — GPT-5’s Real Story Is In The System Card

Brian Hopkins 5 days ago
Chat GPT-5 doesn’t have crowd-pleasing upgrades, but they do directly address operational pain points that enterprises face today with generative AI applications.

Master Your 2026 Budget With Our Ultimate Guides And Tools

Plan smarter to thrive in 2026! Access planning guides, workbooks, webinars, and resources to invest wisely, cut costs, and maximize your budget impact — even in uncertain times.

Blog

US Economic Outlook H2 2025: Steady Growth, Growing Caution

Jitender Miglani 5 days ago
The US economy performed relatively well in the first half of 2025 despite rising tariff uncertainty and delayed decision-making by businesses, consumers, investors, and central banks. Find out what to expect in the second half of 2025 in this preview of Forrester’s US Economic Trends And Outlook, H2 2025, report.
Podcast

AI Pricing, Outcome-Based Pricing, Developer Productivity

What It Means 7 days ago
As the annual budgeting and planning season comes into full swing, we drill down into two unique pricing trends. We then take a detailed look at how to measure developer productivity.
Blog

Five Strategic CMO Moves Heading Into 2026

Matthew Selheimer August 5, 2025
The stakes for senior B2B marketing leaders are high heading into budget planning season. Learn how to navigate turmoil and come out ahead.

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Blog

AWS Makes Agentic Push At re:Invent New York 2025

Bill Martorelli 22 minutes ago
AWS’s re:Invent New York is a smaller cousin to its mega-conference in the late fall in Las Vegas, so most big announcements tend to wait until that event, but Agentic AI won’t wait, despite its relatively modest take up to date. AWS’s key announcement was Bedrock Agent Core intended to redress a perceived market imbalance […]
Blog

Black Hat 2025: Troop Forrester Goes To Hacker Summer Camp

James Plouffe 50 minutes ago
2025 marks the 28th year of Black Hat and—although it remains on the edgier side of corporate-focused cybersecurity conferences—it sometimes feels like the event is considering completely ditching its hoodie in favor of a collared shirt. While even a cursory glance at the Briefings agenda will confirm that offensive security is still the conference’s heart […]
Blog

Optimize Your Provider Ecosystem For Maximum Business Value

Bill Martorelli 1 hour ago
The struggle to balance single and multi-sourcing decisions is pervasive. Because service engagement decisions are fragmented across the organization and made at the portfolio level—not the enterprise level—companies are constantly at odds. IT is often focused on consolidation, while business functions establish new relationships. This creates a strategic disconnect. We need a new management model […]
Podcast

416: Can Employees Keep Up With Customers’ Tech Expectations? 

The CX Cast 4 hours ago
As customers’ expectations shift due to their adoption of new technologies, organizations need to adapt. TCQ, Forrester’s Technology Change Quotient, measures the readiness of employees, teams, and organizations to adapt to technology in a way that drives productivity, creativity, and inventiveness. J. P. Gownder, VP, Principal Analyst joins us to explain how. Featuring: J. P. […]
Blog

Navigating The Geopolitical Cloud: ASEAN’s Diverse Approach To Digital Sovereignty

Sam Higgins 18 hours ago
What we’re now observing in Southeast Asia is a more nuanced and strategically driven “diverse cloud” approach that directly addresses concerns around US foreign policy uncertainty and the imperative for localized data control.
Blog

The Real Future Of Proactive Security Isn’t Finding Exposures — It’s Fixing Them

Erik Nost 22 hours ago
Visibility, prioritization, and remediation will always be the foundation of your proactive program, but many orgs still struggle to optimize all three principles in an integrated fashion. Learn how to prepare your security teams for the future of proactive security in this preview of a keynote at our upcoming Security & Risk Summit.
Blog

Announcing Forrester’s Consumer Intelligence Platforms Landscape Report

Audrey Chee-Read 1 day ago
It’s hard for marketers to keep track of the tools and platforms designed to help brands understand their consumers. As the demand for a more holistic view of the consumer and speed to insight grows, so does the scope of the platforms that support these needs. One notable shift has been the transformation of social […]

New For 2026! Tech Budget Planning Guide + Workbook

Simplify your 2026 tech budget planning! Download our guide and workbook for recommendations, benchmarks, and actionable templates to help you assess, prioritize, and implement investments.

Blog

Smarter Government Starts With Better Data Governance

Jayesh Chaurasia 1 day ago
Find out why governments are increasingly recognizing that connected intelligence is the key to unlocking more responsive, efficient, and impactful public services.
Blog

Navigating Cyber Regulatory Purgatory Using AI

Paul McKay 1 day ago
As cyber regulations continue to multiply, cyber and risk professionals need to make choices about how they comply with cyber regulations that conflict with each other. Find out how generative AI can help in this preview of our upcoming Security & Risk Summit.
Blog

Infrastructure As Platform: Conquering Chaos In The Agentic Era Requires A New Foundation

Brent Ellis 1 day ago
Enterprises must transform traditional infrastructure into strategic platforms that drive innovation, resilience, and adaptability to address the agentic era. Learn why well-aligned, future-proof infrastructure is key to enabling intelligent business ecosystems and achieving enterprise goals in this preview of our upcoming Technology & Innovation Summit.
Blog

Human Risk Management: From Talk To Action In 18 Months

Jinan Budge 1 day ago
Since its launch, human risk management has blossomed into a distinct and expanding market, attracting the interest and budget of many organizations. Learn about the fast evolution of HRM in this preview of our upcoming Security & Risk Summit.
Blog

Early Adopters Share AI-Centric Service Desk Results

Julie Mohr 1 day ago
The promise of AI-centric service desks has moved from theoretical blueprint to operational reality. After extensive research with early adopters across multiple industries, the results reveal a complex landscape where gains are marred with implementation challenges that many organizations didn’t anticipate. While the AI revolution may promise immediate and dramatic results, early adopters paint a […]
Blog

Meet Your CRM Marketing Services Match

Stephanie Liu 2 days ago
CRM marketing services may be a mouthful, but this market encompasses a broad range of capabilities: combining data, customer insights, and technology to infuse first-party data across the customer lifecycle. As brands strive to deliver data-driven campaigns and personalized experiences, B2C CRM marketing services have responded in kind, expanding from direct mail and email marketing […]
Blog

Black Or Blue, Microsoft’s Quick Machine Recovery Might Be Able To Soften That Bruise

Paddy Harrington 2 days ago
Windows 11’s new Quick Machine Recovery and kernel-space security changes mark a turning point in enterprise resilience. As Windows 10 nears retirement, these features offer IT leaders compelling reasons to upgrade beyond just compliance.
Blog

From Digital Sovereignty Platforms To Sovereign Cloud Platforms: Three Reasons For A Title Change

Dario Maisto 2 days ago
Learn how increased complexity and additional market factors led us to rethink the title of our upcoming Forrester Landscape report on digital sovereignty platforms
Blog

Feedback And CX Measurement Programs Must Boost Their Impact

Colleen Fazio 5 days ago
Most CX teams still fall short in getting stakeholders to act on insights, Forrester’s 2025 global survey shows. Learn about the problem areas and how to move past them.
Blog

Quantum Security: Three Questions State And Local Government Leaders Must Ask Themselves TODAY

Sandy Carielli 6 days ago
If you are a security or technology leader in state or local government, you might be looking at the influx of quantum security readiness guidelines with trepidation. Ask yourself and your team these three questions to figure out what to do next.

New For 2026! B2B Marketing Budget Planning Guide + Workbook

Get our new budget planning guide for benchmarks and tools to help you adjust your 2026 marketing budget to boost buyer networks, drive engagement, and make your brand stand out to buyers and AI.

Blog

Announcing The Forrester Wave™: Privileged Identity Management Solutions, Q3 2025

Geoff Cairns 6 days ago
Learn three important factors to consider when planning a privileged identity management (PIM) deployment or enhancement in this preview of our new report on the PIM solution market.
Blog

The Dawn Of A New B2B Sales Supercycle

Rick Bradberry 6 days ago
A new era in B2B sales is unfolding, driven by generative and agentic AI. As seller roles merge and AI agents become co-sellers, organizations must rethink how they structure teams, engage buyers, and compete in increasingly networked ecosystems. Learn how AI is reshaping the future of sales.
Blog

Meet The AI Agents Redefining B2B GTM Strategies And Approaches At B2B Summit EMEA

Jessie Johnson August 6, 2025
AI agents are augmenting the B2B GTM workforce — and workflows — at a rapid pace. Get to know them and their capabilities better at our B2B Summit EMEA event.
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