Blog
Much like the start of Odysseus’ voyage after the Trojan War, marketers’ AI journey is far from over — it’s just begun. Just as marketers started experimenting with new genAI features when they emerged, agentic AI has arrived and signals the next round of transformative marketing capabilities. Tech giants are racing ahead, pouring significant resources […]
Blog
JFrog SwamUp 10th annual user conference was held in the idyllic Napa Valley, far from swamps and mosquitoes, but full of “frogs” (what JFrog employees refer to themselves as). The conference is kept small and intimate by design. This gave customers, analysts, press, and investors the ability to interact directly with JFrog management and each […]
Blog
The recent Drift data breach has rattled Salesloft’s customers and the wider sales tech industry. The breach’s timing — just two weeks after Salesloft announced its merger with Clari, a rival revenue orchestration platform provider, set to close later this year — is unfortunate to say the least. This incident is not just a cybersecurity […]
Blog
Discover why outdated sales models are holding businesses back and how embracing revenue process transformation can unlock faster growth, better buyer engagement, and stronger sales leadership. Join us at Forrester’s B2B Summit EMEA to explore bold strategies for leading change.
Blog
Despite widespread adoption of AI tools by individual employees, most organizations in APAC remain stuck in pilot purgatory. But this disconnect between personal productivity gains and enterprisewide transformation is mostly a leadership challenge — something I covered in a prior blog. Forrester’s latest research, spotlighted at Technology & Innovation Summit APAC 2025, reveals how four […]
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Huawei Connect 2025 was more than showing off new products. This year topics such as export controls and supply chain constraints dominated the conversation. Find out more in this event review.
Blog
CrowdStrike held its Fal.Con 2025 conference recently and not surprisingly for a cybersecurity vendor event in 2025, AI dominated. Get our highlights and key takeaways here.
Blog
Workday’s inherent strength has been built on the “power of one” — a unified, organic architecture that doubles down on stability and simplicity above all else. At Rising 2025, Workday committed to maintaining this foundation while simultaneously executing a fundamental strategic expansion. Workday is repositioning from a closed best-of-breed application suite to an open AI […]
Blog
Trust in health insurers is low. This year’s data makes the hard truth impossible to ignore: Only 25% of noncustomers and 54% of customers describe health insurers as trustworthy. US consumers are bracing for a historic rise in premiums for 2026. They are questioning whether insurance is a worthwhile expense, just as they are increasingly […]
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Forrester’s Total Experience Score shows that many European banks aren’t delivering on brand promises. Explore which banks lead in customer and brand experience.
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Find out how the Trump administration's executive order imposing a $100,000 fee on new H-1B visa applications impacts IT service providers and leaders at US companies.
Blog
In an ideal world, marketers have constant access to industry-leading tools and knowledgeable experts that provide transparent and accurate measurement, connecting every marketing activity to real, measurable business outcomes.
Podcast
Martin and Angelina explore the role of change management in CX transformation. Drawing from Angelina’s latest research and Martin’s past experiences, they unpack why CX programs stall and how organizations can better embed change into their operations. The conversation covers emotional engagement, leadership, AI, and practical strategies for driving lasting change.
Blog
Millennials and Gen Zers are reshaping B2B buying with digital-first expectations, leaving traditional sales and marketing tactics behind. If your revenue is flatlining, it might be time to rethink your approach.
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Find out more about Tencent’s sovereign cloud solution, Tencent Cloud Enterprise, which it is using to pursue overseas business expansion.
Blog
Through all the uncertainty this year, one constant persists: AI adoption and its potential to reshape B2C marketing as we know it. Find out how in this preview of a new survey and report.
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A new report, “Amplify Customer Voices To Support Buying Decisions,” helps organizations understand their customers’ influence on B2B buying decisions and provides guidance on nurturing knowledgeable customers to share their experiences with buyers.
Blog
It’s that time of year — when we examine what’s top of mind for B2C CMOs in the US as they plan for the upcoming year. 2026 brings a renewed focus on CX and customer loyalty while AI hype starts to shape into real AI capabilities. Forrester’s Q3 2025 CMO Pulse Survey provided a list […]
Blog
The cybersecurity industry is in the middle of a land grab as AI security M&A heats up. In just 18 months, eight major vendors — including Check Point, Cisco, CrowdStrike, F5, and Palo Alto Networks — have spent upwards of $2.0 billion acquiring startups focused on securing enterprise AI. AI for security is already poised to disrupt […]
Blog
Financial services firms are increasing technology investment in 2025 to improve customer experience, align business and IT strategies, and drive strategic growth amid economic uncertainty.
