Should all brands sell directly to customers online? How should brands work with marketplaces? What does all this mean for existing retail partner and distributor relationships? Branded manufacturers are facing a myriad of questions.

The following video shares highlights from research by myself and fellow colleagues, evaluating how brand manufacturers’ digital commerce strategies must evolve.

 

Related Research

Strategy

All Brands Need A Full-Fledged Digital Commerce Strategy

Q&A: What Branded Manufacturers Need To Know About Digital Commerce Strategies

Market Opportunity

Brands, Here’s The Size Of Your Digital Commerce Prize

Tactics

Protecting Your Brand On The Rogue Web

Six Things Brands Must Do Online To Improve Sales

Supply Chain

Master Digital Supply Chain For Age Of The Customer Operations Excellence