digital disruption
Digital disruption is accelerating rapidly to bring both chaos and opportunity to every industry. Is your firm ready to adapt to the continuing digital disruption? Find out how to make the most of the digital disruption in your industry by tapping into Forrester’s expertise in the resources here.
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Meet The Digital-Double Power Player
In a not-so-distant future, a digital double will save you time — but at the expense of your data.
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Forrester’s Top 10 Emerging Technologies For 2024: As AI Dominates, Security Becomes Paramount
Forrester’s list of the top 10 emerging technologies for 2024 reflects the continued dominance of AI but also emphasizes the growing importance of security in our increasingly connected world. Get a deep dive on the top 10 list in this blog post.
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Self-Service Buying Is A Wake-Up Call For B2B Sales
Nearly two-thirds of B2B sales leaders told us that digital buying behaviors would have a significant impact on their organization in the next two years. Yet only 37% said digitizing the buyer’s journey is a top priority. It’s time to get serious about self-service.
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A Match Made In Plastic? Capital One’s Quest To Acquire Discover
Capital One’s plan to acquire Discover will change the shape of the financial services landscape (though not the fundamental forces that drive growth and success — but more on that later). To help you understand the implications of the proposed merger, Forrester took a deep dive into our research and data (full report for clients […]
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Announcing The Forrester Wave™: Commerce Solutions For B2B, Q2 2024
The B2B commerce solutions market is no longer stuck between choosing either cloud architecture or robust features. Get tips on provider selection in this preview of a new Wave report on B2B commerce solutions.
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Where High-Performance IT Meets Digital Sovereignty: Security, Privacy, And Resilience
High-performance IT rests on a foundation of security, privacy, and resilience that is necessary to build trust. Having a digital sovereignty strategy can help. Learn three key digital sovereignty considerations to keep in mind.
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Introducing Forrester’s Digital Customer Interaction Solutions Landscape
Learn the three key shifts in the market that led to the launch of Forrester's new research on the digital customer interaction solutions market.
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Stormy Seas Ahead: Top Trends On The Horizon For Healthcare In 2024
Healthcare organizations (HCOs) are navigating turbulent waters as they confront long-standing industry challenges and broad economic currents. Learn how how HCOs can weather the storm and overcome these challenges.
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Digital Trust Solutions Have Seen Increased Adoption And Innovation
The Digital Signature And Trust Solutions Landscape, Q1 2024, is live, reflecting our evaluation of key players and trends shaping the market. Vendors have demonstrated some curiosity and are tentatively exploring use cases more exciting than document signing. The European electronic identification scheme (eID) wallet has also created significant buzz, opening the door to new […]
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The Low-Code Market Could Approach $50 Billion By 2028
According to a recent survey, 87% of enterprise developers use low-code development platforms for at least some of their work. Find out what’s driving the growth in the low-code market in this preview of a new report and forecast.
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Digitize Your Workflow For Sustainability And Accessibility
In this blog, I look at digitizing an employee experience for both the benefits of sustainability and accessibility. While digitization is relatively easy with a broad technology landscape, making changes for sustainability or accessibility is much harder to do.
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Humane’s “Ai Pin” Is An Engineering Feat — Not A Replacement For A Smartphone or Smartwatch
Humane's Ai Pin won’t see mass market adoption in the near term. Find out why.
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To Build A GenAI-Powered Business App, You Need More Than An LLM
A simplistic genAI approach won’t scale, won’t be cost-effective, won’t fully protect you, and won’t put all your proprietary knowledge to work. Learn about a new genAI application architecture called layers, gates, pipes, and loops.
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Small Business Remains A Big Opportunity For Banks
Despite some of the market upheaval caused by inflation and other issues, SMBs remain a good opportunity for banks. Find out why.
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Hyperscalers, It’s Time To FOCUS
In late June, at FinOps X, the annual event hosted by FinOps Foundation, a big topic was the open source project FinOps Open Cost & Usage Specification (FOCUS), which aims to standardize the billing construct and presentation of cloud cost data. This is a BIG DEAL. In doing so, FOCUS will remove the complexity and […]
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CMOs: Is Generative AI On Your Mind?
I do not have to convince anyone today that generative AI (genAI) technology is a huge trend and a potentially massive disruption to the way work gets done. You know something is incredibly popular when your next-door neighbor stops you outside your door and starts talking about the out-of-the-world benefits (or their fears) of the […]
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One Destination, Many Paths: The Content Engagement Solutions Landscape
B2B marketers spend ample time seeking better ways to engage their audiences, convert them to buyers, and retain them as customers. While content is central to engagement, audience expectations for contextually relevant, personalized content know no limits. To get content right, technology is key, but there are many paths to the ideal content destination. In […]
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AI And B2B Marketing: Three Opportunities And Challenges To Ponder
In the most promising areas of AI impact in B2B marketing, prudence, too, is advised as marketers explore use cases.
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Government Leaders: Generative AI Is Your Use Case For Culture Change
New AI tools offer managers in government ways to safely encourage experimentation in daily work tasks, benefitting overall cultural energy.
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Autonomous Vehicles: A Citizen’s Perspective
The uptick in autonomous vehicles started during the pandemic; I list pros for driverless vehicles based on my observations.
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