digital disruption

Digital disruption is accelerating rapidly to bring both chaos and opportunity to every industry. Is your firm ready to adapt to the continuing digital disruption? Find out how to make the most of the digital disruption in your industry by tapping into Forrester’s expertise in the resources here.

Discover how Forrester supports IT leaders.

Insights

Blog

Self-Service Buying Is A Wake-Up Call For B2B Sales

Rick Bradberry June 3, 2024
Nearly two-thirds of B2B sales leaders told us that digital buying behaviors would have a significant impact on their organization in the next two years. Yet only 37% said digitizing the buyer’s journey is a top priority. It’s time to get serious about self-service.
Blog

A Match Made In Plastic? Capital One’s Quest To Acquire Discover

Peter Wannemacher May 20, 2024
Capital One’s plan to acquire Discover will change the shape of the financial services landscape (though not the fundamental forces that drive growth and success — but more on that later). To help you understand the implications of the proposed merger, Forrester took a deep dive into our research and data (full report for clients […]

Global

Don’t Miss Our 2024 Predictions Deep Dive

Hear directly from the tech, CX, and B2B analysts behind our 2024 global predictions and get an important generative AI update from Forrester’s CEO, George Colony.

Blog

Announcing The Forrester Wave™: Commerce Solutions For B2B, Q2 2024

Joe Cicman May 6, 2024
The B2B commerce solutions market is no longer stuck between choosing either cloud architecture or robust features. Get tips on provider selection in this preview of a new Wave report on B2B commerce solutions.
Blog

Where High-Performance IT Meets Digital Sovereignty: Security, Privacy, And Resilience

Dario Maisto April 9, 2024
High-performance IT rests on a foundation of security, privacy, and resilience that is necessary to build trust. Having a digital sovereignty strategy can help. Learn three key digital sovereignty considerations to keep in mind.
Blog

Introducing Forrester’s Digital Customer Interaction Solutions Landscape

Christina McAllister March 26, 2024
Learn the three key shifts in the market that led to the launch of Forrester's new research on the digital customer interaction solutions market.
Blog

Stormy Seas Ahead: Top Trends On The Horizon For Healthcare In 2024

Arielle Trzcinski February 21, 2024
Healthcare organizations (HCOs) are navigating turbulent waters as they confront long-standing industry challenges and broad economic currents. Learn how how HCOs can weather the storm and overcome these challenges.
Blog

Digital Trust Solutions Have Seen Increased Adoption And Innovation

Tope Olufon February 1, 2024
The Digital Signature And Trust Solutions Landscape, Q1 2024, is live, reflecting our evaluation of key players and trends shaping the market. Vendors have demonstrated some curiosity and are tentatively exploring use cases more exciting than document signing. The European electronic identification scheme (eID) wallet has also created significant buzz, opening the door to new […]
Blog

The Low-Code Market Could Approach $50 Billion By 2028

John Bratincevic January 29, 2024
According to a recent survey, 87% of enterprise developers use low-code development platforms for at least some of their work. Find out what’s driving the growth in the low-code market in this preview of a new report and forecast.
Blog

Digitize Your Workflow For Sustainability And Accessibility

Julie Mohr December 27, 2023
In this blog, I look at digitizing an employee experience for both the benefits of sustainability and accessibility. While digitization is relatively easy with a broad technology landscape, making changes for sustainability or accessibility is much harder to do.
Blog

Humane’s “Ai Pin” Is An Engineering Feat — Not A Replacement For A Smartphone or Smartwatch

Julie Ask November 15, 2023
Humane's Ai Pin won’t see mass market adoption in the near term. Find out why.
Blog

To Build A GenAI-Powered Business App, You Need More Than An LLM

Ted Schadler November 13, 2023
A simplistic genAI approach won’t scale, won’t be cost-effective, won’t fully protect you, and won’t put all your proprietary knowledge to work. Learn about a new genAI application architecture called layers, gates, pipes, and loops.
Blog

Small Business Remains A Big Opportunity For Banks

Peter Wannemacher September 28, 2023
Despite some of the market upheaval caused by inflation and other issues, SMBs remain a good opportunity for banks. Find out why.
Blog

Hyperscalers, It’s Time To FOCUS

Tracy Woo August 10, 2023
In late June, at FinOps X, the annual event hosted by FinOps Foundation, a big topic was the open source project FinOps Open Cost & Usage Specification (FOCUS), which aims to standardize the billing construct and presentation of cloud cost data. This is a BIG DEAL. In doing so, FOCUS will remove the complexity and […]
Blog

CMOs: Is Generative AI On Your Mind?

Subhendu Pattnaik July 26, 2023
I do not have to convince anyone today that generative AI (genAI) technology is a huge trend and a potentially massive disruption to the way work gets done. You know something is incredibly popular when your next-door neighbor stops you outside your door and starts talking about the out-of-the-world benefits (or their fears) of the […]
Blog

One Destination, Many Paths: The Content Engagement Solutions Landscape

Phyllis Davidson July 24, 2023
B2B marketers spend ample time seeking better ways to engage their audiences, convert them to buyers, and retain them as customers. While content is central to engagement, audience expectations for contextually relevant, personalized content know no limits. To get content right, technology is key, but there are many paths to the ideal content destination. In […]
Blog

AI And B2B Marketing: Three Opportunities And Challenges To Ponder

Phyllis Davidson June 15, 2023
In the most promising areas of AI impact in B2B marketing, prudence, too, is advised as marketers explore use cases.
Blog

Government Leaders: Generative AI Is Your Use Case For Culture Change

Angelina Gennis June 8, 2023
New AI tools offer managers in government ways to safely encourage experimentation in daily work tasks, benefitting overall cultural energy.
Blog

Autonomous Vehicles: A Citizen’s Perspective

Julie Ask May 16, 2023
The uptick in autonomous vehicles started during the pandemic; I list pros for driverless vehicles based on my observations.
Blog

Why The Digital Identity Market Needs A Big Shake-Up To Meet Its Potential

Tope Olufon May 5, 2023
“On the internet, nobody knows you are a dog” is an oft-quoted maxim from the ’90s attributed to Peter Steiner. First appearing in The New Yorker, this meme illustrates the difficulty of establishing identity and, by extension, validating claims on the internet. Over three decades later, we still face the same challenges. In this realm […]
Blog

Fitness Wearables Alone Will Not Solve The US Healthcare Crisis: Amazon Winds Down Halo

Julie Ask May 2, 2023
Amazon has announced that it will wind down its Halo product line and services, highlighting the challenges of generating profits and success in the fitness tracker market.
More posts