Age of the Customer
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Highlights From UserTesting’s Crafted 2026: Build Fast, Build Right
On May 28, we joined the research community at UserTesting’s Crafted event in Seattle. The energy was palpable, with passionate researchers and designers eager to evolve their craft responsibly and effectively in the age of AI. A clear takeaway of the event was that building fast doesn’t matter if you’re not building the right thing. As AI makes creation easier, decisions […]
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Agentic Software Development Takes The Lead: From Code Assistants To Orchestrated SDLC Agents
So far in 2026, software development has already crossed a clear threshold. Generative AI is no longer just helping developers to write code faster; it is reshaping how software is planned, built, tested, and delivered. Forrester’s recent report on The State Of Agentic Software Development 2026 shows that TuringBots are now becoming agentic, and are […]
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Money20/20 Europe 2026: Intelligent Finance Takes Shape
Money20/20 Europe 2026 reveals how agentic AI, programmable money, and trust are reshaping finance into an intelligent, AI‑driven ecosystem.
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Have We Turned The Corner On CX Quality?
While North America shows early signs of recovery following the last few years of decline, the picture elsewhere remains less clear. Read the main takeaways from our 2026 global Customer Experience Index rankings.
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Forrester’s 2026 BX Index™ Rankings: North American Brands Make Gains; Europe And Asia Are More Constrained
Forrester’s 2026 Brand Experience Index reveals where brand perception is strengthening and where it’s stalling. Read about the high-level shifts across regions and industries this year.
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Developer Relations Is Not (Just) Marketing
If you’ve got a product that’s aimed at developers but consider developer relations as solely a marketing function, you’re making a mistake. You might find: Competitors appear to have insights that your marketing team misses. Your products lack key features compared to others on the market while you spend time building things that your metrics […]
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Strategy: Batteries Required, Discipline Sold Separately (Part 2)
Welcome back! Last time, we cracked open the box and discovered that the “strategy” was really a stack of inherited decisions, held together with assumptions, good intentions, a few layers of duct tape, and the occasional vendor relationship nobody can fully explain. We watched it come apart under a divestiture, get reassembled in real time, […]
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Unlock Your AI Opportunity At Forrester’s AI Forums
Join us in Singapore or Sydney to learn how to turn AI momentum into measurable advantage. Our AI Forums are geared toward technology, security, marketing, and customer experience leaders and teams.
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The State Of Agentic AI In 2026: Companies Are Chasing, Few Are Catching
Most enterprises are chasing agentic AI; almost none have caught it. Forrester’s report, “The State Of Agentic AI, 2026,” digs into why investment isn’t turning into scale, why orchestration and governance lag ambition, and what separates the companies pulling ahead.
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Microsoft Build 2026: Pushing The Frontier With A More Opinionated AI Playbook
Microsoft didn’t fail to bring out the big guns at this year’s Build conference. From Satya Nadella conversing with Jensen Huang (remotely) on stage to in-depth sessions around managing and securing agentic workflows, Microsoft clearly learned from past events. Gone were fictional company demos and the indecisive advice of “We’ll figure out what developers should […]
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Anthropic’s Proposed IPO Will Change The Economics Of Enterprise AI
Anthropic has confidentially filed its S‑1 for a proposed IPO. On the surface, early investors, VCs, and late-stage backers are likely planning the biggest AI liquidity party of 2026. The company already has more money than it can spend after a fresh $65 billion Series H round at a $965 billion post-money valuation (nearly $1 […]
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AI Is Forging A New RevOps Identity
Most conversations about AI in revenue operations (RevOps) focus on efficiency, automation, and scale. Those benefits are real, but they’re not the most profound change AI is bringing to RevOps. The deeper shift is personal. AI Changes What It Feels Like To Do Your Job AI isn’t just changing what RevOps teams do. It’s changing […]
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Red Hat Summit 2026: Can Red Hat Win Its Claim As The Hybrid AI Control Plane?
At Red Hat Summit 2026, the company outlined its ambition to become the central control layer for hybrid AI environments spanning infrastructure, models, and agents. While the vision is increasingly supported by product direction, enterprises must critically assess how to turn it into practical architectures and measurable outcomes.
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Miro’s Big Bet: Can A Whiteboard Company Become The AI Decisioning Layer For The Enterprise?
At its Canvas 26 conference, Miro claimed that it’s no longer in the whiteboard business. Instead, it wants to become the collaborative decision-making layer for the agentic enterprise. That’s bold and ambitious repositioning and, potentially, timely. As the cost of intelligence is plummeting, the amount of work organizations can generate is increasing significantly — you […]
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Agents Are In The Aisle: The 2026 NRF APAC Innovators To Watch
The 2026 National Retail Federation APAC Innovators Showcase spotlights technology companies transforming how retailers operate and how consumers shop. Learn more about these companies.
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The AppGen And Low-Code Platforms Landscape, Q2 2026, Is Out!
The application generation (AppGen) and low-code platforms market is evolving faster than most organizations can absorb. As AI expands, who can build software and how quickly it can be created has presented a new challenge for organizations to confront: scaling development with agentic capabilities without losing control. Why Does This Market Transition Matter? AppGen and […]
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Agentic AI In Insurance: Stop Chasing Autonomous Agents, Start Engineering Trust
Autonomous agents have become the wrongly envisaged North Star for agentic AI in insurance for many. In a regulated industry where every material decision must be explainable, auditable, and human-owned, the race to “fully autonomous agents” is colliding with operational reality. Most production deployments of agentic AI in insurance today augment existing workflows rather than […]
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The Consolidation Wars: M&A Is Rewriting Finance Automation
Coupa’s May 2026 acquisition of Rossum strengthens its accounts payable (AP) automation core and signals a deliberate move to anchor finance automation — built for the office of the CFO — in AI-powered platforms. By pairing Rossum’s large language model- and optical character recognition-driven invoice capture with its own strengths in payments, cash management, AP […]
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Seven Ways To Turn CX Forum East Analyst Time Into Real Momentum
At CX Forum East in New York City, registered attendees can book 20-minute one-on-one time with Forrester analysts onsite. This blog shares seven practical ways to use that access to pressure-test decisions, surface blind spots, sharpen priorities, and leave with clear next steps.
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Seven Ways To Turn CX Forum West Analyst Time Into Real Momentum
Heading to CX Forum West in San Francisco this June 29–30? Learn seven ways to prepare for your one-on-one time with Forrester analysts so you can show up with the right question, challenge your thinking, and walk away with insight you can use immediately to move your strategy forward.
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