Age of the Customer

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AI Reinvention Is A Race Enterprises Are Still Learning To Run

Frederic Giron 10 hours ago
And it’s a wrap! We just closed two intense weeks shaped by our AI Forums in Singapore and Sydney. The events revealed both the extraordinary momentum behind enterprise AI and the scale of the reinvention still ahead. Across the two cities, we brought together close to 400 business and technology leaders. In the tech track, […]
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B2B Will Be The Proving Ground For Agentic Payments

Meng Liu 10 hours ago
The discussion about agentic payments often starts with consumer shopping. But agentic payments may create value sooner in B2B, where transactions already operate within defined workflows, approval rules, and commercial relationships. Forrester defines B2B agentic payments as: Programmable, policy-governed payment flows in which AI agents act on behalf of businesses to initiate, authorize, execute, and […]
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Amid Geopolitical Tensions, How Can Enterprises Drive Innovation Through Globalized Networks While Protecting IP? The Answer Is Innovation Sovereignty!

Bernhard Schaffrik 11 hours ago
Innovation leaders partner with startups, universities, and all sorts of technology providers. The logic is obvious: No company can innovate fast enough on its own. Given current geopolitical situations like national protectionism and the AI arms race, there is an uncomfortable question hiding behind every partnership: At what point does collaboration start weakening the very […]
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Stripe Is Acquiring OpenRouter To Control The AI Consumption Layer

Meng Liu 16 hours ago
On August 19, Stripe agreed to acquire OpenRouter in a deal valued at more than $7 billion. OpenRouter gives enterprise buyers access to more than 400 AI models through a single interface so they can compare, select, and switch models without building separate integrations for each provider. This is one of Stripe’s most ambitious moves […]
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Claudeforce: The AI Interface Salesforce Never Built

Kate Leggett 3 days ago
Salesforce’s Claudeforce announcement ushers in a new era for CRM. This partnership establishes the technical and business connection to embed Sales Cloud data, workflows, and security controls directly into Claude Cowork through Salesforce-hosted MCP servers and plugins (with more Salesforce clouds promised in the future). Sales teams can now work directly within Claude Cowork instead […]
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Before You Build An AI-Powered Enterprise, Build Its Human Foundation

Forrester 3 days ago
Organizations don’t organically mature into effective AI adoption. At CX Forum West, Colleen Fazio explained how companies can build a solid human foundation in which they can ground their AI initiatives.
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Before You Build An AI-Powered Enterprise, Build A Human Foundation

Forrester 3 days ago
Organizations don’t organically mature into effective AI adoption. At CX Forum East, Colleen Fazio explained how companies can build a solid human foundation in which they can ground their AI initiatives.
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Service Providers Are Acquiring Their Way To Relevance And Survival In An AI-Powered World

Ted Schadler 4 days ago
Service providers from Accenture to Wipro and beyond are on the acquisition march. As Darwinian creatures born to survive, providers have a long history of buying what they need. Today, that means they are buying asset-centric firms to survive AI disruption and gearing up for the complex work of AI transformation. We recently published a […]
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Does Your “Agent Governance” End Up Governing Everything But The Agent Itself?

Leslie Joseph 5 days ago
Most enterprises govern the systems around AI agents, not the agents themselves. They control credentials, log tool calls, and route high-risk actions to a human approver. These are useful controls, but they were designed for software that follows instructions. Agents reason at runtime, and that reasoning can turn compliant actions into a noncompliant outcome that […]
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It’s Time To Dive Deep Into US Health Insurers’ Brand, CX, And Trust Data

Judy Weader 5 days ago
In June, we shared a high-level view of total experience for US health insurers. Since then, we’ve dug deeper into the data to uncover what separates leaders from laggards across brand experience, customer experience (CX), and trust. The result is three new reports that explore the key forces shaping each area and reveal where insurers […]
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Basware’s Trustpair Acquisition Extends B2B Fraud Management Coverage

Meng Liu 5 days ago
Generative AI (genAI) is changing the economics of B2B fraud. It enables criminals to create convincing supplier communications, impersonate executives, fabricate documents, and personalize business email compromise attacks faster and at lower cost. Agentic AI can push this further by automating multistep activities, such as researching targets, generating messages, and adapting outreach at scale. The […]
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Security & Risk Leaders: Build Trust, Resilience, And Control In The AI Era At Security & Risk Forum

Forrester 6 days ago
The security singularity is here. AI is accelerating change faster than traditional security and risk practices can keep up. Learn how to build the trust, governance, resilience, and accountability needed to manage AI-driven risk, prove assurance, and lead confidently in the next era of security and risk.
Blog

Turn AEGIS Controls Into An Agentic AI Security Stack

Jeff Pollard August 21, 2026
Agentic AI creates control, technology, and purchasing problems. Security leaders need to know the controls that they must satisfy, the technologies that can satisfy them, where existing tools already provide coverage, and where a new investment actually fills a gap. Far too often, we see clients conducting that process in reverse order … trying to […]
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The Next Evolution Of AI Will Rely On Context Layers

Boris Evelson August 20, 2026
The promise of neurosymbolic AI — which combines neural network pattern recognition with rule-based reasoning — will only be possible when underpinned by trusted, governed business context. Context has become a buzzword, with terms like semantics, ontology, semantic layer, knowledge graph, and context layer being used interchangeably. Enterprises need a clearer definition of what they […]
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The Capital Connection: Exploring Washington, DC During Security & Risk Forum 2026

Forrester August 20, 2026
Security & Risk Forum 2026 brings security, risk, and resilience leaders to Washington, DC, a city where technology, governance, security, and public trust intersect every day. From iconic landmarks and Smithsonian museums to neighborhood cafes and networking-worthy restaurants, explore what to see and do while you’re in the nation’s capital.
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Accelerate Leadership, AI, And IT Excellence Through Forum Special Programs

Forrester August 19, 2026
The most successful technology leaders combine strong peer networks, proven frameworks, and continuous learning to drive results. Technology & Innovation Forum Central’s special programs offer exclusive opportunities to connect with executives, earn certifications, strengthen leadership skills, and invest in the next generation of talent.
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Beyond The “SaaSpocalypse”: Introducing The Forrester AI Disruption Model

Craig Le Clair August 19, 2026
The 2026 narrative surrounding the “SaaSpocalypse” misses the bigger picture. While most commentary fixates on seat-based revenue compression (predicting that AI agents will kill off software licenses), that’s only one of nine critical disruption factors. As a global research firm that evaluates the entire technology landscape, Forrester has created a data-driven AI Disruption Model. This […]
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Forrester’s Global Net Promoter Score Rankings Reveal A Turn In Customer Loyalty

Pete Jacques August 17, 2026
If you’ve ever felt late-summer sadness, you’re not alone. Perhaps it’s because days are getting shorter or you feel the impending sense of a return to dull routines. Mental health experts recommend getting outside as much as possible to boost Vitamin D intake and squeezing in that last beach read before Labor Day. You might […]
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Content (Alone) Won’t Close Your AI Skills Gap

Katy Tynan August 17, 2026
Over the last year, there has been a recurring theme in my client requests. Who makes the best AI upskilling content? What should I buy to upskill my workforce? What’s the fastest way to learn AI skills? At first, I responded by saying that the content market was evolving quickly, and I couldn’t give anyone […]
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IBM Validates OpenAI’s Push-Pull-Partner Enterprise Strategy

Ted Schadler August 13, 2026
OpenAI is on a quest, chasing down Anthropic’s Claude toolkit to be seen as the enterprise frontier model. Here’s the push-pull-partner strategy we see unfolding at OpenAI: Push. CEO Sam Altman pushed a vision for an AI-powered world out into the global dialogue. Investors, boards, and the media loved it. This strategy is alive and […]
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