Age of the Customer
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The State Of Agentic AI In 2026: Companies Are Chasing, Few Are Catching
Most enterprises are chasing agentic AI; almost none have caught it. Forrester’s report, “The State Of Agentic AI, 2026,” digs into why investment isn’t turning into scale, why orchestration and governance lag ambition, and what separates the companies pulling ahead.
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Microsoft Build 2026: Pushing The Frontier With A More Opinionated AI Playbook
Microsoft didn’t fail to bring out the big guns at this year’s Build conference. From Satya Nadella conversing with Jensen Huang (remotely) on stage to in-depth sessions around managing and securing agentic workflows, Microsoft clearly learned from past events. Gone were fictional company demos and the indecisive advice of “We’ll figure out what developers should […]
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Anthropic’s Proposed IPO Will Change The Economics Of Enterprise AI
Anthropic has confidentially filed its S‑1 for a proposed IPO. On the surface, early investors, VCs, and late-stage backers are likely planning the biggest AI liquidity party of 2026. The company already has more money than it can spend after a fresh $65 billion Series H round at a $965 billion post-money valuation (nearly $1 […]
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AI Is Forging A New RevOps Identity
Most conversations about AI in revenue operations (RevOps) focus on efficiency, automation, and scale. Those benefits are real, but they’re not the most profound change AI is bringing to RevOps. The deeper shift is personal. AI Changes What It Feels Like To Do Your Job AI isn’t just changing what RevOps teams do. It’s changing […]
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Red Hat Summit 2026: Can Red Hat Win Its Claim As The Hybrid AI Control Plane?
At Red Hat Summit 2026, the company outlined its ambition to become the central control layer for hybrid AI environments spanning infrastructure, models, and agents. While the vision is increasingly supported by product direction, enterprises must critically assess how to turn it into practical architectures and measurable outcomes.
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Miro’s Big Bet: Can A Whiteboard Company Become The AI Decisioning Layer For The Enterprise?
At its Canvas 26 conference, Miro claimed that it’s no longer in the whiteboard business. Instead, it wants to become the collaborative decision-making layer for the agentic enterprise. That’s bold and ambitious repositioning and, potentially, timely. As the cost of intelligence is plummeting, the amount of work organizations can generate is increasing significantly — you […]
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Agents Are In The Aisle: The 2026 NRF APAC Innovators To Watch
The 2026 National Retail Federation APAC Innovators Showcase spotlights technology companies transforming how retailers operate and how consumers shop. Learn more about these companies.
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The AppGen And Low-Code Platforms Landscape, Q2 2026, Is Out!
The application generation (AppGen) and low-code platforms market is evolving faster than most organizations can absorb. As AI expands, who can build software and how quickly it can be created has presented a new challenge for organizations to confront: scaling development with agentic capabilities without losing control. Why Does This Market Transition Matter? AppGen and […]
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Agentic AI In Insurance: Stop Chasing Autonomous Agents, Start Engineering Trust
Autonomous agents have become the wrongly envisaged North Star for agentic AI in insurance for many. In a regulated industry where every material decision must be explainable, auditable, and human-owned, the race to “fully autonomous agents” is colliding with operational reality. Most production deployments of agentic AI in insurance today augment existing workflows rather than […]
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The Consolidation Wars: M&A Is Rewriting Finance Automation
Coupa’s May 2026 acquisition of Rossum strengthens its accounts payable (AP) automation core and signals a deliberate move to anchor finance automation — built for the office of the CFO — in AI-powered platforms. By pairing Rossum’s large language model- and optical character recognition-driven invoice capture with its own strengths in payments, cash management, AP […]
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Seven Ways To Turn CX Forum East Analyst Time Into Real Momentum
At CX Forum East in New York City, registered attendees can book 20-minute one-on-one time with Forrester analysts onsite. This blog shares seven practical ways to use that access to pressure-test decisions, surface blind spots, sharpen priorities, and leave with clear next steps.
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Seven Ways To Turn CX Forum West Analyst Time Into Real Momentum
Heading to CX Forum West in San Francisco this June 29–30? Learn seven ways to prepare for your one-on-one time with Forrester analysts so you can show up with the right question, challenge your thinking, and walk away with insight you can use immediately to move your strategy forward.
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Redesign B2B2C Digital Strategy For The AI Era
AI is compressing consumer discovery, decision-making, and service into fewer, faster, and increasingly invisible moments. Answer engines and AI agents now decide what customers see — or don’t. Long-standing assumptions about how brands (the first “B”), intermediaries (the middle “B”), and customers (the “C”) create value no longer apply. Rather than layer AI onto existing […]
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Marketplace Platforms Aren’t One Market Anymore: Announcing Forrester’s Two Landscapes For 2026
Marketplace platforms no longer represent a single-category decision for enterprise buyers. The market is bifurcating into two operating models (or enterprise motions) that define how value is created, delivered, and measured: digital services (“bits”) and physical goods (“atoms”). To reflect this shift, we published two reports that align to a distinct buyer and consideration set: […]
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If Your Employees Aren’t Ready For AI, Neither Is Your Business
Success with AI rests on having a workforce that’s equipped and excited to use it. Forrester’s recent experience launching an AI learning program offers some valuable lessons.
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Announcing The Forrester Wave™: Governance, Risk, And Compliance Platforms, Q2 2026
Check out the latest Forrester Wave™ evaluation of the governance, risk, and compliance platforms market and its findings.
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Financial Well-Being Is Under Pressure — A Strategic Priority For Banks
Financial well-being is under pressure — learn how banks can drive growth, trust, and resilience by embedding proactive, personalized digital experiences.
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AI Is Rewriting Financial Guidance — Are Financial Services Firms Keeping Up?
AI is redefining what consumers expect from financial guidance, but trust remains the limiter. As AI takes on more advanced roles, financial institutions must balance personalization and efficiency with transparency, governance, and human oversight.
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The Convergence Of Software Asset Management And SaaS Management
Software asset management (SAM) and SaaS management emerged to address different software delivery and licensing models. SAM focuses on on‑premises software, contractual compliance, and audit risk, while SaaS management developed to provide visibility into subscription usage and decentralized cloud adoption. As enterprise software environments have evolved, these categories increasingly overlap, driving convergence across tools, processes, […]
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Strategy: Some Assembly Required (Part 1)
I’m Joe Schiavone. Last time, we talked about roadmaps, remember? The best ones are built to come apart on purpose, with the goalposts already moving while you’re still drawing the diagram. A bunch of you reached out after that one (thank you, by the way), and the question that kept landing in my inbox was […]
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