Age of the Customer
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Retail’s Holiday 2025: More Sales, Profits, And AI-Driven Commerce
Time to pull out the holiday decorations and start building that gift list — Q4 2025 is upon us! For retail and other business leaders, this means daily meetings to raise, review, revise, and rip apart their inventory, promotion, commerce, and marketing strategies. It also means a perennial flow of opinions and predictions until mid-December […]
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Introducing The Forrester Wave™: Human Capital Management Solutions, Q4 2025
The human capital management (HCM) solutions market is experiencing one of its most transformative cycles in decades. Learn eight key trends driving that transformation to better understand which platform will help unlock the full potential of your workforce.
What It Means: A Forrester Podcast
Forrester analysts provide their perspectives on the latest business and technology headlines.
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Stop Optimizing, Start Reinventing: Three Imperatives For Marketing Leaders In 2026
Learn three imperatives coming out of MAICON 2025 for marketing leaders looking to reimagine how marketing creates growth.
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Oracle AI World 2025: The First Look Under New Command
Get key takeaways from Oracle's newly renamed annual conference, the first with new CEOs Clay Magouyrk and Mike Sicilia at the helm.
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The AWS US-East Outage: A Wake-Up Call For Cloud Resilience
The fourth outage in five years for AWS’s US-East region was traced to DNS resolution failures that affected many core services. Find out what you should do from both the technology and the supplier risk management side to improve your cloud resilience.
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The Hard Truths: Tech Leadership Lessons From The Trenches
Welcome to the tech leader practitioner series! This new blog series will bring you insights from the professionals here at Forrester who have enjoyed careers in roles like yours or spend their days helping tech leaders tackle their thorniest challenges. Here, we will share our lessons learned through countless failures (some of them epic) and […]
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TwitchCon 2025 Revealed The Power Of Community
As I walked into my first TwitchCon at the San Diego Convention Center this past weekend, I didn’t know what to expect. Maybe I would see hordes of young men playing games on their phone or participating in e-sports competitions. Maybe I would see everyone doing cosplay. Yes, there was some of that. What I […]
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Forrester’s 2025 Enterprise Architecture Award Winner And Finalists For North America
Congratulations to Takeda Pharmaceuticals, winner of this year’s Enterprise Architecture Award for North America. Learn more about Takeda’s winning strategy as well as the strategies of our two finalists.
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Forrester’s 2025 Technology Strategy Impact Award Winner And Finalists For North America
Congratulations to the United States Department of the Navy, this year’s winner of the Technology Strategy Impact Award for North America. Learn more about their winning strategy as well those of finalists CBRE and Verizon.
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VMware Explore Paris 2025: Our Take On Private AI And Private Cloud Sovereignty
VMware Explore’s 2025 Paris event showcased the future of VMware Private AI and cloud sovereignty with the launch of VCF 9.0. From sovereign AI use cases to disconnected cloud operations, the event highlighted VMware’s evolving role in enabling secure, compliant infrastructure across Europe.
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Announcing The Cybersecurity Risk Ratings Platforms Landscape, Q4 2025
Despite a somewhat frustrating past, the CRRP market is truly at an inflection point — with the realization that there’s value in the data collected to produce ratings, not just the ratings themselves.
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How F5 And SonicWall Revealed The Fragility Of The Software Supply Chain
The recent breaches at F5 and SonicWall illustrate how attackers are targeting the very infrastructure that enterprises rely on to secure and deliver digital services.
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Lessons From Building Izola: A Second-Anniversary Look Back
As Izola — the first generative AI tool built specifically for clients by a leading research firm — turns two, we look back on the mission to build it, what we’ve learned, and how it paved the way for our new AI-led research service.
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Is Agentic Commerce A Thing?
Learn what agentic commerce means and how it impacts commerce experiences for customers today.
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Want To Communicate More Effectively? Try Using Metaphors To Make Your Point
Learn how to identify a metaphor that appropriately represents the information you need to communicate when stakes are high.
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Announcing The Forrester Wave™: Cybersecurity Consulting Services In Europe, Q4 2025
European CISOs face rising regulatory demands, geopolitical instability, and rapid technological shifts. The Forrester Wave™: Cybersecurity Consulting Services In Europe, Q4 2025, captures a market in motion. Resilience now drives trust, AI amplifies capabilities, and data governance defines credibility. Our latest evaluation reveals the following market trends that European CISOs should consider when choosing their […]
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Fall-ing For Prime Big Deal Days: How Retailers Competed With Amazon’s October Sale Event
Get key insights for how retailers competed with Amazon’s October sales event before the holiday season.
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Reimagine Your Event Strategy With AI At Forrester’s B2B Summit APAC
AI presents real opportunities for event marketers to do more with less. Learn how to get started at our upcoming B2B Summit APAC.
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Consumers Are Privacy-Savvy And AI-Wary: Insights From The US Consumer Privacy Segmentation Report
Every year, Forrester updates the US consumer privacy segmentation report to uncover evolving trends in how consumers approach data sharing and privacy protection.
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