Age of the Customer
Insights
Blog
“CMDB” Is Dead — Long Live The IT Management Graph
At Forrester, we’re deprecating the term configuration management database in our research. Instead you’ll increasingly see it termed “IT management graph.” Find out why.
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Announcing Forrester’s 2025 Security & Risk Enterprise Leadership Award Winners
Learn more about the two enterprise security programs that won this year’s Security & Risk Enterprise Leadership Award.
What It Means: A Forrester Podcast
Forrester analysts provide their perspectives on the latest business and technology headlines.
Blog
Netflix Q3 2025 Earnings: It’s All About Focus
Netflix is poised for a strong year-end finish, backed by another quarter of standout performance. Quality content at a fair price remains the key driver of streaming engagement — and Netflix continues to deliver, not only by doubling down on its core programming but also by expanding into must-see live events that attract advertiser-coveted audiences.
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Most Financial Services Firms In Singapore Struggle To Align Their Brand Promise To CX
The results from Forrester’s 2025 study on total experience — covering major banks, investment firms, and health insurers — are in. But before we dive into the highlights, let’s set some context.
Blog
Retail’s Holiday 2025: More Sales, Profits, And AI-Driven Commerce
Time to pull out the holiday decorations and start building that gift list — Q4 2025 is upon us! For retail and other business leaders, this means daily meetings to raise, review, revise, and rip apart their inventory, promotion, commerce, and marketing strategies.
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Introducing The Forrester Wave™: Human Capital Management Solutions, Q4 2025
The human capital management (HCM) solutions market is experiencing one of its most transformative cycles in decades. Learn eight key trends driving that transformation to better understand which platform will help unlock the full potential of your workforce.
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Stop Optimizing, Start Reinventing: Three Imperatives For Marketing Leaders In 2026
Learn three imperatives coming out of MAICON 2025 for marketing leaders looking to reimagine how marketing creates growth.
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Oracle AI World 2025: The First Look Under New Command
Get key takeaways from Oracle's newly renamed annual conference, the first with new CEOs Clay Magouyrk and Mike Sicilia at the helm.
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The AWS US-East Outage: A Wake-Up Call For Cloud Resilience
The fourth outage in five years for AWS’s US-East region was traced to DNS resolution failures that affected many core services. Find out what you should do from both the technology and the supplier risk management side to improve your cloud resilience.
Blog
The Hard Truths: Tech Leadership Lessons From The Trenches
Welcome to the tech leader practitioner series! This new blog series will bring you insights from the professionals here at Forrester who have enjoyed careers in roles like yours or spend their days helping tech leaders tackle their thorniest challenges. Here, we will share our lessons learned through countless failures (some of them epic) and […]
Blog
TwitchCon 2025 Revealed The Power Of Community
As I walked into my first TwitchCon at the San Diego Convention Center this past weekend, I didn’t know what to expect. Maybe I would see hordes of young men playing games on their phone or participating in e-sports competitions. Maybe I would see everyone doing cosplay. Yes, there was some of that. What I […]
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Forrester’s 2025 Enterprise Architecture Award Winner And Finalists For North America
Congratulations to Takeda Pharmaceuticals, winner of this year’s Enterprise Architecture Award for North America. Learn more about Takeda’s winning strategy as well as the strategies of our two finalists.
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Forrester’s 2025 Technology Strategy Impact Award Winner And Finalists For North America
Congratulations to the United States Department of the Navy, this year’s winner of the Technology Strategy Impact Award for North America. Learn more about their winning strategy as well those of finalists CBRE and Verizon.
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VMware Explore Paris 2025: Our Take On Private AI And Private Cloud Sovereignty
VMware Explore’s 2025 Paris event showcased the future of VMware Private AI and cloud sovereignty with the launch of VCF 9.0. From sovereign AI use cases to disconnected cloud operations, the event highlighted VMware’s evolving role in enabling secure, compliant infrastructure across Europe.
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Announcing The Cybersecurity Risk Ratings Platforms Landscape, Q4 2025
Despite a somewhat frustrating past, the CRRP market is truly at an inflection point — with the realization that there’s value in the data collected to produce ratings, not just the ratings themselves.
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How F5 And SonicWall Revealed The Fragility Of The Software Supply Chain
The recent breaches at F5 and SonicWall illustrate how attackers are targeting the very infrastructure that enterprises rely on to secure and deliver digital services.
Blog
Lessons From Building Izola: A Second-Anniversary Look Back
As Izola — the first generative AI tool built specifically for clients by a leading research firm — turns two, we look back on the mission to build it, what we’ve learned, and how it paved the way for our new AI-led research service.
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Is Agentic Commerce A Thing?
Learn what agentic commerce means and how it impacts commerce experiences for customers today.
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Want To Communicate More Effectively? Try Using Metaphors To Make Your Point
Learn how to identify a metaphor that appropriately represents the information you need to communicate when stakes are high.
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