Age of the Customer
Insights
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Predictions 2026: The Race To Trust And Value
Volatility and innovation will continue as leaders yearn for clarity and race to differentiate on trust and genuine value. Find out what’s in store for the year ahead.
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Predictions 2026: APAC Leaders Choose Pragmatism Over Hype In The Age Of AI
Rather than being driven by hype cycles or geopolitical rhetoric, business and technology leaders in the Asia Pacific region in 2026 will focus on pragmatic strategies in response to the region’s complex economic, regulatory, and cultural landscape. Find out more in our 2026 predictions for APAC.
What It Means: A Forrester Podcast
Forrester analysts provide their perspectives on the latest business and technology headlines.
Blog
Predictions 2026: CX Teams Look To Escape The Orbit Of Dysfunction
Many CX teams are drifting dangerously close to the event horizon of metric obsession — a gravitational pull toward dashboards and KPIs that threatens to consume purpose and impact. 2026 will mark a critical decision point.
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Predictions 2026: Tech Nationalism Will Reshape Public-Sector AI, Security, And Procurement
Governments chasing digital self‑sufficiency will accelerate tech nationalism through their decisions in these three key areas. Learn what else public-sector leaders and partners should expect in the year ahead.
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Predictions 2026: CMOs Hunker Down But Don’t Retreat
B2C CMOs will be put to the test in a coming year that will be even more volatile than the current one. Adaptability and precision will be critical to success.
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NetApp INSIGHT 2025: Evolving Storage Into The Enterprise Data Foundation
Learn some of the key themes from the NetApp INSIGHT 2025 event and find out what they could mean for your storage portfolio.
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Key Takeaways From Basware’s Austin VIP Customer Event
Basware hosted its annual VIP Customer Event in Austin, Texas, on October 22–24, marking the company’s 40th anniversary. The gathering highlighted a strong sense of community among attendees and offered a window into Basware’s customer-driven innovation culture. From the discussions and sessions during the event, several insights stood out: Invoice lifecycle management. Basware introduced the […]
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From Veto To Victory: California’s New AI Act Revives The National (And International) Conversation On AI Regulations
At its core, California’s new AI law requires safety protocols, best practices, and key compliance policies, but it stops short of prescribing risk frameworks and imposing legal liabilities. Here’s a closer look at what’s in SB 53.
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Fix Your GRC Blind Spots: Risk Lessons From The Louvre
The Louvre heist is a mirror for today’s governance, risk, and compliance gaps. Recognizing these blind spots can transform your enterprise risk efforts from decorative to defensive art. Find out how.
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Retailers: Holiday 2025 Is Here!
Retailers: Jump into the 2025 holiday season with Forrester’s holiday planning insights and key takeaways in this blog.
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Risk Consulting Firms Are Getting Shaken, Not Stirred, By AI
Chief risk officers (CROs) are navigating a risk landscape that’s more volatile, fragmented, and tech-driven than ever. Yet many CROs still rely on advice from risk consulting services providers that are stuck in the audit compliance cottage industry of yesteryear, gently stirring into action. Learn how to select the right risk consulting provider for your organization in this preview of a new report.
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“CMDB” Is Dead — Long Live The IT Management Graph
At Forrester, we’re deprecating the term configuration management database in our research. Instead you’ll increasingly see it termed “IT management graph.” Find out why.
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Announcing Forrester’s 2025 Security & Risk Enterprise Leadership Award Winners
Learn more about the two enterprise security programs that won this year’s Security & Risk Enterprise Leadership Award.
Blog
Netflix Q3 2025 Earnings: It’s All About Focus
Netflix is poised for a strong year-end finish, backed by another quarter of standout performance. Quality content at a fair price remains the key driver of streaming engagement — and Netflix continues to deliver, not only by doubling down on its core programming but also by expanding into must-see live events that attract advertiser-coveted audiences.
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Most Financial Services Firms In Singapore Struggle To Align Their Brand Promise To CX
The results from Forrester’s 2025 study on total experience — covering major banks, investment firms, and health insurers — are in. But before we dive into the highlights, let’s set some context.
Blog
Retail’s Holiday 2025: More Sales, Profits, And AI-Driven Commerce
Time to pull out the holiday decorations and start building that gift list — Q4 2025 is upon us! For retail and other business leaders, this means daily meetings to raise, review, revise, and rip apart their inventory, promotion, commerce, and marketing strategies.
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Introducing The Forrester Wave™: Human Capital Management Solutions, Q4 2025
The human capital management (HCM) solutions market is experiencing one of its most transformative cycles in decades. Learn eight key trends driving that transformation to better understand which platform will help unlock the full potential of your workforce.
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Stop Optimizing, Start Reinventing: Three Imperatives For Marketing Leaders In 2026
Learn three imperatives coming out of MAICON 2025 for marketing leaders looking to reimagine how marketing creates growth.
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Oracle AI World 2025: The First Look Under New Command
Get key takeaways from Oracle's newly renamed annual conference, the first with new CEOs Clay Magouyrk and Mike Sicilia at the helm.
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