Age of the Customer

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AWS Outage, Nexperia Seizure, And The EU’s Cloud Sovereignty Framework: The Battle For Digital Sovereignty Is On!

Dario Maisto 5 hours ago
In times of calm, but especially in times of chaos, risk management strategies and their execution must be dictated by context and control. Prioritizing key risks and crafting appropriate responses is essential to keeping the business going. The battle for digital sovereignty is now unfolding in real time, following this exact script. Three Events Show […]
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Predictions 2026: The “Agentic Commerce” Race — And Some Potential Regrets — In Digital Commerce

Emily Pfeiffer 5 hours ago
Digital leaders get a sneak peek into what's coming in the year ahead by reading three of our predictions for digital commerce in 2026.

What It Means: A Forrester Podcast

Forrester analysts provide their perspectives on the latest business and technology headlines.

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Health Insurers: Messaging Around Profit Status Isn’t Money Well Spent

Judy Weader 7 hours ago
Health insurers are increasingly leaning into their not-for-profit status as a brand differentiator — hoping it signals trust, community focus, and mission-driven care. But does it resonate with consumers in ways that lead to better business outcomes? We wanted to find out, so we leveraged Forrester’s ConsumerVoices Market Research Online Community to get some answers. […]
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Predictions 2026: The Race To Trust And Value

Sharyn Leaver 13 hours ago
Volatility and innovation will continue as leaders yearn for clarity and race to differentiate on trust and genuine value. Find out what’s in store for the year ahead.
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Predictions 2026: APAC Leaders Choose Pragmatism Over Hype In The Age Of AI

Vasupradha Srinivasan 13 hours ago
Rather than being driven by hype cycles or geopolitical rhetoric, business and technology leaders in the Asia Pacific region in 2026 will focus on pragmatic strategies in response to the region’s complex economic, regulatory, and cultural landscape. Find out more in our 2026 predictions for APAC.
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Predictions 2026: CX Teams Look To Escape The Orbit Of Dysfunction

Maxie Schmidt 13 hours ago
Many CX teams are drifting dangerously close to the event horizon of metric obsession — a gravitational pull toward dashboards and KPIs that threatens to consume purpose and impact. 2026 will mark a critical decision point.
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Predictions 2026: Tech Nationalism Will Reshape Public-Sector AI, Security, And Procurement

Sam Higgins 13 hours ago
Governments chasing digital self‑sufficiency will accelerate tech nationalism through their decisions in these three key areas. Learn what else public-sector leaders and partners should expect in the year ahead.
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Predictions 2026: CMOs Hunker Down But Don’t Retreat

Mike Proulx 13 hours ago
B2C CMOs will be put to the test in a coming year that will be even more volatile than the current one. Adaptability and precision will be critical to success.
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NetApp INSIGHT 2025: Evolving Storage Into The Enterprise Data Foundation

Brent Ellis 1 day ago
Learn some of the key themes from the NetApp INSIGHT 2025 event and find out what they could mean for your storage portfolio.
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Key Takeaways From Basware’s Austin VIP Customer Event

Meng Liu 2 days ago
Basware hosted its annual VIP Customer Event in Austin, Texas, on October 22–24, marking the company’s 40th anniversary. The gathering highlighted a strong sense of community among attendees and offered a window into Basware’s customer-driven innovation culture. From the discussions and sessions during the event, several insights stood out: Invoice lifecycle management. Basware introduced the […]
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From Veto To Victory: California’s New AI Act Revives The National (And International) Conversation On AI Regulations

Alla Valente 4 days ago
At its core, California’s new AI law requires safety protocols, best practices, and key compliance policies, but it stops short of prescribing risk frameworks and imposing legal liabilities. Here’s a closer look at what’s in SB 53.
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Fix Your GRC Blind Spots: Risk Lessons From The Louvre

Cody Scott 4 days ago
The Louvre heist is a mirror for today’s governance, risk, and compliance gaps. Recognizing these blind spots can transform your enterprise risk efforts from decorative to defensive art. Find out how.
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Retailers: Holiday 2025 Is Here!

Fiona Swerdlow 4 days ago
Retailers: Jump into the 2025 holiday season with Forrester’s holiday planning insights and key takeaways in this blog.
Blog

Risk Consulting Firms Are Getting Shaken, Not Stirred, By AI

Paul McKay 5 days ago
Chief risk officers (CROs) are navigating a risk landscape that’s more volatile, fragmented, and tech-driven than ever. Yet many CROs still rely on advice from risk consulting services providers that are stuck in the audit compliance cottage industry of yesteryear, gently stirring into action. Learn how to select the right risk consulting provider for your organization in this preview of a new report.
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“CMDB” Is Dead — Long Live The IT Management Graph

Charles Betz 6 days ago
At Forrester, we’re deprecating the term configuration management database in our research. Instead you’ll increasingly see it termed “IT management graph.” Find out why.
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Announcing Forrester’s 2025 Security & Risk Enterprise Leadership Award Winners

Joseph Blankenship 6 days ago
Learn more about the two enterprise security programs that won this year’s Security & Risk Enterprise Leadership Award.
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Netflix Q3 2025 Earnings: It’s All About Focus

Mike Proulx October 21, 2025
Netflix is poised for a strong year-end finish, backed by another quarter of standout performance. Quality content at a fair price remains the key driver of streaming engagement — and Netflix continues to deliver, not only by doubling down on its core programming but also by expanding into must-see live events that attract advertiser-coveted audiences.
Blog

Most Financial Services Firms In Singapore Struggle To Align Their Brand Promise To CX

Tom Mouhsian October 21, 2025
The results from Forrester’s 2025 study on total experience — covering major banks, investment firms, and health insurers — are in. But before we dive into the highlights, let’s set some context.
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Retail’s Holiday 2025: More Sales, Profits, And AI-Driven Commerce

Brendan Witcher October 21, 2025
Time to pull out the holiday decorations and start building that gift list — Q4 2025 is upon us! For retail and other business leaders, this means daily meetings to raise, review, revise, and rip apart their inventory, promotion, commerce, and marketing strategies.
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Introducing The Forrester Wave™: Human Capital Management Solutions, Q4 2025

Akshara Naik Lopez October 21, 2025
The human capital management (HCM) solutions market is experiencing one of its most transformative cycles in decades. Learn eight key trends driving that transformation to better understand which platform will help unlock the full potential of your workforce.
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