Agentic AI
AI agents promise to transform business processes, applications, and experiences, but realizing their value takes vision and discipline. Explore Forrester’s agentic AI insights to help separate reality from hype, identify high-value use cases, and build the architecture, data foundations, governance, and controls needed to scale safely.
Insights
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Resilience Pros! Answer Our Questions To Get A Report
Each year, Forrester and the Disaster Recovery Journal (DRJ) team up to launch a study examining resilience. We survey people on different topics in resilience such as disaster recovery, but this time, the focus is solely on business resilience, including business continuity and operational resilience. No matter whether your program’s goals are to create business […]
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Cresta Fills An Important Gap In Salesforce’s Customer Service AI Story
Salesforce has agreed to acquire Cresta, adding voice agents, real-time agent assistance, and conversation intelligence to its customer service portfolio. Salesforce already owns much of the customer context and many of the systems where customer service work gets done. What it lacked was a credible conversation intelligence offering to understand what happens within those interactions […]
AI Wants 20% Of Your Budget. Now What?
Get Forrester’s 2027 Predictions guide for technology and security leaders to explore five shifts shaping investment, risk, and innovation.
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Your Application Vendors Control The Meter, The Gate, And The Referee
Tech executives keep asking, “Should we slow down AI adoption?” It is the wrong question. Your application vendors have already answered a more consequential one: how much autonomy your agents will get, what that autonomy will cost, and who will control it.
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AI Capacity Scarcity Shifts The Goals Of FinOps
AI capacity is the new FinOps challenge. Learn why securing and governing scarce AI infrastructure is becoming a business priority.
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AI Browsers Are A Successful Failure
AI browsers, such as Perplexity’s Comet and OpenAI’s (already sunsetted) Atlas, promised to reinvent how consumers navigate the internet, yet these dedicated AI browsers have struggled to achieve mainstream adoption. Forrester’s July 2026 survey of its ConsumerVoices Market Research Online Community found that only 8% of respondents use AI browsers often while 61% never use […]
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Your Customers’ AI Agents Will Never Give Up
Personal AI agents will increase service volume — and will expose unresolved demand that customer effort used to keep out of sight. Use that unresolved demand to find problems now that customers shouldn’t need to chase you about in the first place.
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Google Public Sector Summit 2026: AI Moves From Possibility To Mission
When Forrester wrote about the creation of Google Public Sector in 2022, the question was whether Google could build the industry credentials to compete more seriously for government business. Four years later, the conversation has changed. At the Google Public Sector Summit 2026 on October 20 in Washington, DC, there wasn’t one major announcement that […]
Live Analyst Insights: Who Will Control AI In APAC?
Join Forrester analysts on Dec. 1 to explore how AI, sovereignty, trust, and geopolitical pressures will redefine technology and security decisions in 2027.
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Couchbase Converges The Agent Data Stack Around Operational Data
AI agents executing complex workflows may need to combine operational and analytical data, persistent memory, semantic retrieval, and access to tools within a single reasoning loop. Together, these services make up the agent data stack. When teams build that stack from separate services, they have to integrate each service and keep copied data in sync, […]
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Don’t Block All The Bots — They Might Be Shopping For Your Customers
Bot and agent management is crucial for preventing attacks from unwanted bots. But in retail, blocking all agents can block shoppers, too.
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Basware Unveils Governed Agentic AP Automation
At Basware’s VIP customer event in Dublin last week, the company set out an ambitious direction for invoice lifecycle management. Its roadmap brings together agentic AI, invoice data, payment fraud prevention, and e-invoicing compliance. The strategy reflects how the accounts payable (AP) automation market is changing. Touchless invoice processing remains important, but it’s becoming a […]
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Tokenomics: The Economics Of AI Value Realization
What is tokenomics? How do I manage token costs? Does tokenomics matter if I only purchase AI copilot subscriptions? Questions like these dominate the bulk of my client conversations. Tech leaders believe tokenomics is simply a token cost management exercise — it isn’t. Tokenomics may be one of the most misleading terms in the AI […]
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Banks Can’t Block Their Way Into The Agentic Future
Five banks have moved to block third-party AI agents from operating inside customer accounts and making transactions. Given the risks and uncertainties surrounding agentic AI, those banks’ response to AI agents having accessed their customers’ accounts is understandable. Banks are right to be concerned about fraud, unauthorized transactions, privacy risks, liability, and regulatory accountability. AI […]
2027 Predictions: Can You Control AI Without Slowing It Down?
Join Forrester analysts on December 10 to explore the 2027 predictions reshaping technology and security strategy, AI investments, risk, and governance.
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LogicMonitor Elevate 2026: AI Doesn’t Care About Your IT Silos — Neither Should You
At LogicMonitor Elevate 2026 in Chicago, one thing became clear: The company’s strategy is evolving from monitoring individual technologies toward orchestrating work, experiences, and outcomes. One of the biggest themes at Elevate wasn’t a single product announcement but the convergence of observability, digital employee experience management (DEXM), IT service management (ITSM), and AIOps. Vendors across […]
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Predictions 2027: In Retail, Value Wins
With meaningful retail growth harder to come by in 2027, winning market share will require more than aggressive pricing or ambitious AI investments. Discover three predictions for how economic pressure, changing shopping behavior, and agentic AI will reshape retail in the year ahead.
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Salesforce Shows What Happens When AI Has No Plan B
I enjoy extreme sports because they provide evidence of the human ability to do remarkable things when the alternative is extreme catastrophe. Psychologists call it goal-shielding: commitment to one goal can push competing alternatives into the background. History has given us a more dramatic expression for the same idea: “Burn the boats.” Put less dramatically, […]
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Linux Foundation Analyst Summit: “Total Cost Of AI” Is The New Economics Of AI
At its October 8 analyst virtual summit, the Linux Foundation’s brought its technology value umbrella — Tokenomics, FinOps, Information Technology Asset Management (ITAM), and FinOps Open Cost and Usage Specification (FOCUS) — together around a bigger question: How do enterprises connect what AI costs to the business value it creates? Seven themes stood out. 1. […]
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Everything Is A Marketing Operating System
Why Does Everyone Want To Be An Operating System? The appeal of the operating system concept is straightforward. It meets marketers’ need for technology and service ecosystems that can manage and coordinate workflows across people, processes, tools, and AI agents, rather than simply execute isolated tasks. It also gives providers facing the SaaS-pocalypse a stronger […]
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Predictions 2027: Disruption Unleashed
The pressure that’s been building around enterprise AI is about to give. See three of Forrester’s 2027 AI predictions and what they mean for spending, governance, and AI platforms.
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Predictions 2027: APAC Leaders Redraw The Boundaries Of AI Control
As AI crosses traditional boundaries, APAC leaders face tougher choices about control, accountability, and trust. Explore three 2027 predictions that reveal where those choices will become most urgent.
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Marketing’s Next AI Challenge: Scale What Works Without Losing Control
At this year’s Marketing AI Conference (MAICON), I noticed a shift in how marketing leaders are approaching AI transformation. The conversation is moving beyond AI literacy and individual productivity toward building repeatable workflows, developing AI agents, and making these capabilities part of everyday work. Many of the sessions highlighted marketing’s next challenge: empowering teams to […]
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