AI Insights
The integration of artificial intelligence (AI) is revolutionizing how organizations operate, offering unprecedented opportunities to boost efficiency and drive innovation. Yet, alongside this immense potential comes a layer of complexity that requires deliberate strategy. AI is doing more than just enhancing systems; it’s reshaping how organizations allocate resources, advance capabilities, and achieve growth. Its influence touches every corner of an operating model, challenging leaders to not only capture the power of AI but to create meaningful value with it. The path forward is both exciting and intricate, filled with the promise of transformation and the need for thoughtful navigation. Get the latest AI insights and strategic perspectives from Forrester analysts and experts.
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Insights
Blog
Datadog DASH: A Revolving Door of Operations and Security Announcements
Datadog’s 2025 keynote showcased a bold vision for AI-driven observability and security, unveiling a sweeping array of autonomous agents and tools designed to transform IT operations. From Bits AI SRE and Security Analyst to LLM Observability and Code Security, Datadog is trying to position itself as a central hub for operational intelligence in an increasingly algorithmic tech landscape.
Blog
How To Get Retrieval-Augmented Generation Right
As AI continues to redefine the way organizations think and work, retrieval-augmented generation (RAG) is a pivotal tool for enterprise adoption of generative and agentic AI. Find out how to leverage it most effectively.
Scale Your AI Strategy To Maximize ROI
Unlock the blueprint for AI success. Discover how to align strategy, prioritize impactful use cases, and close the talent gap — everything you need to expedite ROI and achieve tangible success through AI.
Blog
Key Takeaways From Cisco Live 2025: Cisco’s Big Bets For Unified Security And AI
Cisco Live 2025 Focused On Three Main Themes: AI, Simplification, And Security At its annual Cisco Live event, the company delivered a clear message: It’s operationalizing AI across the core pillars of networking, security, and observability. Building on last year’s momentum with innovations like Hypershield and Splunk integration, the company has framed its vision around […]
Blog
Chaos Is A Ladder: Government Innovation In 2025
Driven by budget uncertainty, workforce shifts, and the accelerating pace of technology, our government clients are navigating radical change.
Blog
The AI Cost Center Crisis
AI reshapes the way marketing agencies deliver value — increasing productivity, accelerating the speed of insights, assisting creative ideation, amplifying production velocity, and sharpening media and search activation. But they are not being compensated for the value creation. It’s an AI cost center crisis.
Blog
Small Purchases, Big Risks: Shadow AI Use In Government
Powerful AI tools are now widely available, and many are free or low-cost. This makes it easier for more people to use AI, but it also means that the usual safety checks by governments — such as those done by central IT departments — can be skipped.
Blog
AI Isn’t Cheap — Here’s How To Spend Smarter
While enterprise AI spending remains relatively modest today, the potential for overspending is significant. Most organizations are still experimenting, with only a few production-ready use cases. But that’s about to change.
Ultimate Guide To The Top 10 Emerging Technologies
Discover the top 10 emerging technologies shaping 2025, based on Forrester’s exhaustive research. Explore the impact, use cases, and benefit horizons of technologies like agentic AI, synthetic data, quantum security, and more.
Blog
President Trump Amends Previous Cybersecurity Executive Orders: Here Is What You Need To Know
President Trump recently issued an executive order on national cybersecurity that amended and struck several provisions in prior EOs related to cybersecurity. Here’s what security leaders need to know.
Podcast
Perplexity’s Strategy, B2B Influencers, Salesforce Buys Informatica
If there’s one constant in business today, it’s change. New partnerships, new strategies, and new risks are popping up in all areas. In this episode, we look at three major changes taking place in the B2C, B2B, and enterprise application spaces and tap our analysts for their guidance on how to manage these changes.
Blog
Factories, Foundries, Or Refineries? Seeking The Right Metaphor For Agentic AI
The critical question facing enterprise architects: How will you evolve your practice to manage AI’s inherent ambiguity, address human concerns around AI adoption, and architect systems that capture and leverage tacit knowledge?
Blog
Silicon, Substations, And Sovereignty — Infrastructure Is Critical For AI Success
The artificial intelligence revolution isn’t just about algorithms — it’s also fundamentally reshaping the IT infrastructure. Learn three major impacts from these trends and what choices CIOs and enterprise architects are faced with as a result.
Blog
Frictionless CX Is Possible But Only If You Have Foresight
After years of digital transformation, many companies still struggle with fragmented customer experiences. But in 2025, a new wave of converging technologies — from generative AI to adaptive edge intelligence — is making seamless, intuitive CX possible. The key? Foresight. At Forrester’s CX Summit North America, you’ll discover how emerging technologies are reshaping the way brands connect with customers.
Discover 10 Top Emerging Technologies For 2025
Missed our live emerging technologies webinar? Watch the replay featuring Forrester VP Brian Hopkins unveiling the top emerging technologies that made our 2025 list and the benefit horizons for each.
Blog
2025 NRF APAC Innovators Showcase: Innovation In Retail Technology
Read this blog to learn more about the 25 companies tackling the retail industry’s pressing problems at the NRF’s APAC Innovators Showcase.
Blog
Your Emerging Technology Questions Answered
You asked; we answered. Check out this list of questions and answers from our recent webinar unveiling our top 10 emerging technologies.
Blog
FinOps X Recap — AI, Scopes, And FOCUS 1.2
The size of the event and firms in attendance at this year's FinOps X conference underscored that FinOps is not just a math exercise, but a business-critical process. Read the highlights in this review of the event.
Blog
Gone Rogue? AI Can Be Misaligned But Not Malevolent
Alarming AI behaviors, such as resisting shutdown or exploiting code, stem from misalignment, not intent. These models follow flawed incentives without understanding, making clear goals and safeguards essential. For deeper insight, see the report “Align By Design Or Risk Decline.”
Blog
AI Cost As A First-Class Metric — Our Conversation With David Tepper, CEO And Cofounder Of Pay-i
As AI scales, cost management shifts from a technical detail to a strategic priority. Leaders must balance innovation, ROI, and volatility to drive sustainable value. Get insights from this interview with David Tepper, CEO and cofounder of Pay-i.
Blog
CIOs: Embrace A Modern Network For Transformation Success
Transformation is only successful if it is accompanied by change within the organization. Learn how the modern CIO network can help technology leaders build relationships and drive change.
Blog
Don’t Overlook Consumers’ Preferences In The Whirlwind Of AI
Brands tempted to move fast with AI pilots can’t ignore consumer sentiment and readiness for consumer-facing AI experiences. Find out why as we list three key findings from a new report.
Blog
Salesforce Accelerates Its Path To Agentic AI
Acquiring Informatica fuels Salesforce’s hard pivot to reinvent itself as an AI-first company and away from its CRM roots. Learn more about the impact of this acquisition on both companies and their customers in this post.
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