Emerging Technology
Emerging technology is reshaping business models and improving digital experiences for consumers and employees across industries and geographies. To leverage emerging technology effectively on their path to business and digital transformation, brands and enterprises must continually assess the technology landscape to separate vaporware from the truly emerging techs, while also evaluating the impact of new technologies on the organization’s technical debt and legacy operations and existing tech stack. Forrester can provide best practices and frameworks for building an emerging technology business case and getting the most from the emerging technologies you deploy. Read our insights to learn how to evaluate, implement, and drive business value with new and emerging technology.
Insights
Blog
Are We Ready To Talk AGI Yet? Yes. Maybe. No. All Of The Above.
Artificial general intelligence is inevitable, progressing in stages toward autonomous, goal-driven software across domains. Learn how to focus on practical, observable criteria to plan for its impact.
Podcast
Anthropic Lawsuit, AI And Energy, CMO Trends
As we hurtle toward the end of August, it’s time to look toward the future. More specifically, the future of Anthropic (and other AI firms), the future of AI as a technology, and the future of the CMO role.
Ultimate Guide To The Top 10 Emerging Technologies
Discover the top 10 emerging technologies shaping 2025, based on Forrester’s exhaustive research. Explore the impact, use cases, and benefit horizons of technologies like agentic AI, synthetic data, quantum security, and more.
Blog
AI As Tool Creator: The Next Frontier In Knowledge Work
As I move into my second six months of using AI daily, I’m convinced that its most overlooked role isn’t writing content (or even code) but creating tools. We all know how generative AI has shaken up software development, writing code at scale and collapsing cycle times. But AI isn’t just a writer — it’s a toolsmith.
Blog
Quantum Security: Three Questions State And Local Government Leaders Must Ask Themselves TODAY
If you are a security or technology leader in state or local government, you might be looking at the influx of quantum security readiness guidelines with trepidation. Ask yourself and your team these three questions to figure out what to do next.
Podcast
AI Pricing, Outcome-Based Pricing, Developer Productivity
As the annual budgeting and planning season comes into full swing, we drill down into two unique pricing trends. We then take a detailed look at how to measure developer productivity.
Blog
The Autonomous Testing Platforms Landscape, Q3 2025, Is Out!
As software development accelerates through AI and generative technologies developer teams need to rethink how they approach testing. Learn some of the benefits of autonomous testing platforms in this preview of a new market landscape report.
Blog
The Clock Didn’t Stop: The EU AI Act Will Reshape Your AI Strategy — Now
After rejecting lobbying efforts from the tech industry, the EU is moving forward with the next phase of the EU AI Act. Find out what this means for organizations leveraging AI in the EU and beyond.
Blog
New Research: Top Emerging Technologies In Healthcare
Healthcare organizations face constant pressure to improve clinical outcomes and workforce retention amid budget constraints and market volatility. Our new research aims to help them prioritize the technologies that will have the most impact today.
Blog
Forrester’s 2025 Technology Strategy Impact Award Winners And Runner-Up For APAC
Congratulations to FWD Group and YCH Group, our winners this year, and to AIA Group, our runner-up. Learn more about the technology strategies each of these firms developed and how they executed them with precision and agility.
Blog
Inside Club Med’s Conversational AI Strategy: An Interview With Siddhartha Chatterjee
Learn how Club Med designed, implemented, and continuously refined its conversational AI strategy — starting with a WhatsApp chatbot in Brazil.
Podcast
AI Regulation In The US, Vibe Coding, Click To Cancel Hits Home
July heats up with a look at the impact of some regulatory moves in the US and a deep dive into a new AI trend for developers that may be more useful than you think.
Blog
Master Tech Mayhem: Why Technology Leaders Can’t Miss Forrester’s 2025 Technology & Innovation Summit North America
Technology leaders need to get comfortable navigating relentless technology disruption, making bold decisions in the face of uncertainty, and building organizations that are ready to thrive no matter what comes at them. Learn how our upcoming Technology & Innovation Summit North America can help.
Master Scenario Planning For 2026
2026 could bring economic highs, disruptive lows, and everything in between. Join Forrester’s Greg Willrich and Mark Moccia live on September 10 to explore how CIOs are using scenario planning to navigate uncertainty, optimize tech investments, and lead with confidence.
Blog
MCP Doesn’t Stand For “Many Critical Problems” … But Maybe It Should For CISOs
As autonomous agents evolve from novelty to necessity, the protocols that govern their behavior become critical infrastructure. This blog explores the foundational tools we need to build a trustworthy agentic future.
Blog
Jekyll And Hyde: The Dual Role Of Disruptive Technologies In Sustainability
Disruptive technologies such AI can boost efforts towards some strategic priorities, but can also work against environmental sustainability goals. Learn more about the the dual role played by six of the most important disruptive technologies poised to shape sustainability in 2025.
Blog
Autonomy Is The Future, But AI Agents Still Deliver Value Today
While the industry continues to grapple with defining AI agents, we researched where AI agents are today, how they’ll evolve over the next five years, and what technical and nontechnical limitations are slowing AI agents’ ability to reach the promised land of autonomy. The key takeaway? AI agents are eyeing autonomy, but your poor documentation […]
Blog
Demystifying Artificial General Intelligence
Many technology leaders are either dismissing artificial general intelligence as a distant fantasy or reacting to it with unnecessary alarm. There is, however, a more balanced and practical path forward. Learn more in this preview of our upcoming Technology & Innovation Summit EMEA.
Blog
How To Get Retrieval-Augmented Generation Right
As AI continues to redefine the way organizations think and work, retrieval-augmented generation is a pivotal tool for enterprise adoption of generative and agentic AI. Find out how to leverage it most effectively.
New For 2026! Tech Budget Planning Guide + Workbook
Simplify your 2026 tech budget planning! Download our guide and workbook for recommendations, benchmarks, and actionable templates to help you assess, prioritize, and implement investments.
Blog
Getting The Balance Right: Shared Services Versus Service Providers In Government
Without rigorous management, shared services in government can devolve into a service provider model, losing sight of the core mission and sacrificing the efficiencies they were designed to deliver. Learn how to avoid this and get the balance right.
Blog
Frictionless CX Is Possible But Only If You Have Foresight
After years of digital transformation, many companies still struggle with fragmented customer experiences. But in 2025, a new wave of converging technologies — from generative AI to adaptive edge intelligence — is making seamless, intuitive CX possible. The key? Foresight. At Forrester’s CX Summit North America, you’ll discover how emerging technologies are reshaping the way brands connect with customers.
Blog
Your Emerging Technology Questions Answered
You asked; we answered. Check out this list of questions and answers from our recent webinar unveiling our top 10 emerging technologies.
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