Innovation
Innovation is the lifeblood of today’s business world. As traditional ways of doing things become outmoded and disrupted, firms must radically (but smartly) experiment to stay relevant. Read our insights and discover smart approaches to innovation.
Insights
Blog
Master Tech Mayhem: Why Technology Leaders Can’t Miss Forrester’s 2025 Technology & Innovation Summit North America
Technology leaders need to get comfortable navigating relentless technology disruption, making bold decisions in the face of uncertainty, and building organizations that are ready to thrive no matter what comes at them. Learn how our upcoming Technology & Innovation Summit North America can help.
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Jekyll And Hyde: The Dual Role Of Disruptive Technologies In Sustainability
Disruptive technologies such AI can boost efforts towards some strategic priorities, but can also work against environmental sustainability goals. Learn more about the the dual role played by six of the most important disruptive technologies poised to shape sustainability in 2025.
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Is AI Coming For Your Team Next? How AI Hype Is Becoming The Hot Layoff Excuse
AI is giving executives the perfect justification for workforce reductions that they’ve been planning all along. Yet many business leaders don't believe that AI is a replacement for employees, our survey data shows. For organizations and workers to survive this shift, the strategy isn’t about fighting AI — it’s about documenting real value, tracking revenue contributions, and building data-driven cases that prove that human judgment, creativity, and relationship management remain irreplaceable.
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AMD Advancing AI 2025
AMD’s Advancing AI 2025 shed light on AMD’s strategic momentum, with a series of focused announcements spanning data center growth, product innovation, and ecosystem expansion. Get a detailed analysis of the event in this post.
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Master Tech Mayhem: Technology & Innovation Summit Comes To London
In an era of change and uncertainty, technology leaders can either stay reactive or seize the new opportunities in front of them. Find out how Forrester’s Technology & Innovation Summit EMEA can help technology leaders prepare to master tech mayhem and achieve high performance in today’s volatile environment.
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What To Expect At Viva Technology 2025
Expect a strong focus on AI, climate tech, and deep tech at VivaTech 2025, featuring top European startups in these areas.
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The Sleeping Giant Awakens: Defining IT’s Role In A Seismic Shift
Generative AI is making the dream of continuous, intelligence-driven improvement in enterprise operations a reality. Find out how IT can lead the transformation in this preview of our upcoming Technology & Innovation Summit in Sydney.
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The Future Is Now With AIOps: Transforming IT Operations In Volatile Times
AIOps is changing the game for IT teams — helping them make smarter decisions, bounce back faster from issues, and keep customers happy. Find out how businesses are using it to stay ahead in today’s fast-moving world.
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Healthcare Organizations: Turn Volatility Into Strategic Advantage
Adaptability and agility will differentiate healthcare organizations that flourish amid volatility. Learn how in this preview of our new report, “Healthcare Leaders: How To Thrive Through Volatility.”
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How Emerging Tech Will Transform Digital Banking Experiences Over The Next Decade
Over the next decade, banks, fintechs, and big tech firms will use a combination of maturing and emerging technologies to introduce innovative interfaces, making digital experiences more intuitive and human-centered. These technologies will amplify consumer understanding, enhance automation, and accelerate the orchestration and delivery of digital banking experiences. As a result, digital banking experiences are evolving to become more assistive, anticipatory, and agentic, empowering consumers in unprecedented ways.
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How Kraft Heinz Is Using GenAI To Reimagine The Future Of Creative Content
Kraft Heinz recently embraced genAI to scale content creation and personalization, and in the process, reimagined how it brings its iconic brands to life.
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Innovation In A Time Of Crisis: US Federal Edition
The AI gold rush continues into 2025 despite economic volatility. But this isn’t a race; the winner isn’t necessarily the first there. You do need to run the race to have a chance, however.
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Key Questions Dominating The Innovation Agenda
While we receive many client inquiries on best practices for innovation management, there have been four recurring categories of inquiries lately that dominate our client conversations.
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The Future Of Digital Experiences: A Human-Centered, Empowering Journey
Emerging technologies are transforming digital experiences, which are evolving to become more human-centered, assistive, anticipatory, and agentic.
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The Tech Exec’s Guide To Decoding Cybersecurity Vendor Performance
Forrester analyzed the earnings calls of the 10 largest cybersecurity vendors by market cap and identified key trends for technology executives.
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Intel Vision 2025 Event: An Iconic American Semiconductor Tech Titan
After the announcement of Intel’s new CEO Lip-Bu Tan and the decision to keep both Products and Foundry businesses, Forrester went to Intel Vision 2025 looking for more details about the company’s turnaround plan.
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Imagine A World Where Innovation Never Sleeps
Picture an innovation team that continuously screens market trends, translates them into product designs, and assesses manufacturability and pricing scenarios — all in real time. This is the promise of the AI-orchestrated, semiautonomous innovation lifecycle.
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Why The DOJ Is Worried About Networking Innovation And What Paths Lie Ahead For HPE And Juniper
The Department of Justice's action to block the Juniper acquisition won't save innovation in networking. No matter whether or not the acquisition proceeds, customers will benefit if they are put front and center.
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Great Digital Banking Experiences Create A Data-For-Value Flywheel
Driving engagement is top of mind for most digital banking leaders. Forrester’s research reveals the immense value — for both customers and banks — of useful, convenient digital banking experiences. The right mobile banking offerings, for example, can unlock new value for a customer and differentiate a bank’s brand. And our broader customer experience research […]
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DeepSeek Unleashes Smaller-Footprint Models That Can Transform AIOps From Cloud To Edge
Exciting developments such as DeepSeek’s R1 announcement are extending opportunities to run large language models on edge devices. These advancements could have profound implications for edge computing, particularly in the realms of AIOps and observability. By enabling real-time insights and faster automations at the edge, enterprises can enhance their operational posture, drive down costs, and improve operational efficiency and resilience.
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