operationalizing innovation
When innovation happens in a silo, it fails to gain traction across the enterprise. Read our insights to learn the benefits of operationalizing innovation across all roles and functions in the enterprise.
Insights
Blog
VivaTech & The New French Tech Next40/120: When AI Meets Green Tech
Paris will be the center of innovation and technology this week. Get a unique preview of the 2024 edition of the VivaTech conference in Paris.
Blog
A Match Made In Plastic? Capital One’s Quest To Acquire Discover
Capital One’s plan to acquire Discover will change the shape of the financial services landscape (though not the fundamental forces that drive growth and success — but more on that later). To help you understand the implications of the proposed merger, Forrester took a deep dive into our research and data (full report for clients […]
Blog
Get The Recognition Your Company And IT Organization Deserve With The Forrester Technology Strategy Impact Award
With deadlines approaching, learn the benefits of entering a submission to the Forrester Technology Strategy Impact Awards.
Blog
Your Employees Aren’t Ready For AI — Prepare Them With AIQ
Generative AI is everywhere, but employees don't have the skills to use it productively. Here are the skills they need to succeed.
Blog
Technology Strategy Impact Award: A Guide To A Standout Submission
The deadline to submit an entry for this year’s Technology Strategy Impact Award is approaching. Learn more about the award and find out what makes a strong submission.
Blog
Call For Entries: Forrester Technology Awards, 2024
We’re now accepting nominations for our Technology Strategy Impact and Enterprise Architecture Awards across the NA, EMEA, and APAC regions. Learn more about the awards and how to apply in this post.
Blog
Tap Into The Potential Of Synthetic Data For AIOps
Learn how leveraging synthetic data can help with the critical time to realize AIOps value, such as autoremediation capabilities and enhanced decision-making.
Blog
Winning At Digital: Building A Purposeful Digital Marketing Team
Learn how to communicate the capabilities and competencies needed to deliver compelling digital customer experiences and advance your business strategy.
Webinar
Spark An Innovation Culture With Design Thinking
Learn how CX leaders can use design thinking to create a culture of innovation and differentiate on superior CX action that anticipates and delivers on customers’ needs.
Blog
Forrester’s 2023 Technology Strategy Impact Awards Winner And Finalists For APAC
Congratulations to the winner and three finalists for Forrester’s Technology Strategy Impact Awards for the APAC region.
Podcast
How Tech Leaders Can Become Innovation Orchestrators
The key to successful innovation is making it widespread, not siloed. But whose job is that? In this episode, VP and Research Director Pascal Matzke and Principal Analyst Bernhard Schaffrik discuss the technology executive’s role in driving innovation.
Blog
Frontline Marketing “Innovation Coalition” Key To Generative AI Success For B2B Marketers
Frontline B2B marketing functions such as demand and ABM may be more intensely impacted than others by generative AI. Learn how these teams can take charge.
Blog
Maximize The Value That You Get From Partners — A New Forrester Tech Exec Priority
Learn the five co-innovation competencies that make up the new partner priority in the Forrester Decisions for Technology Executives service.
Blog
Announcing The Forrester Wave™: Process-Centric AI For IT Operations (AIOps), Q2 2023
The Forrester Wave™: Process-Centric AI For IT Operations (AIOps), Q2 2023, evaluated 11 vendors on 30 different capabilities. Read the report to see which vendor came out on top with the highest-ranked capabilities for the broadest set of organizations.
Blog
The Case For The Innovative Product Manager
More than ever, organizations are relying on digital initiatives as a key driver of growth. These include digital offerings that are used by customers as well as those leveraged by an organization’s employees. The results of Forrester’s Digital Business Strategy Survey, 2022, show that 68% of digital strategy professionals believe digital strategies have a major […]
Blog
What’s Driving The $2 Trillion Technology Services Market?
Learn the answer — and what’s driving the tremendous growth.
Blog
Digital Sales Rooms: Hype Or Reality?
Like other business innovations, digital sales rooms are not a magic wand. Learn what’s needed to capture the biggest benefits — and learn more at B2B Summit North America.
Blog
Advance Digital Marketing Capabilities And Competencies To Achieve New Outcomes
Learn how to communicate the capabilities and competencies needed to deliver compelling digital customer experiences and advance your business strategy.
Blog
B2B Content: Experimentation Means Bold Bets And Cold Sweats
Optimizing the customer experience — a top priority for B2B organizations — requires dramatic improvements to the content engine. To build for the future, organizations will make bold bets, experimenting with AI to deliver contextual, personalized experiences.
Blog
The Biggest Conversations In Cloud Management? FinOps And Operationalizing Cloud
Get a preview of our upcoming coverage in two key areas: operationalizing cloud and cloud cost management.
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