predictions

Forrester’s predictions help business leaders see what’s coming and what’s most critical for business success. Read on to explore market-defining trends in emerging technology, consumer behavior, B2B sales, customer experience, and much more.

Insights

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Predictions 2023 For Technology Leaders

Join us for a webinar to position your technology organization for 2023 success. 
Webinar

Predictions 2023 For The Public Sector

Join us for a webinar to position your agency’s workforce and data for 2023 change.  

Turn 2023 Predictions Into Bold Action

Join us for Predictions 2023 Live to learn how to focus your priorities for success in the year ahead.

Webinar

Predictions 2023 For CX Leaders

Reserve your seat to learn where analysts say you should bolster your customer experience capability.
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Predictions 2023 For B2B Marketing Leaders

Join our webinar to learn how to align your B2B organization for 2023 resiliency. 
Podcast

Slow Economy, Tight Talent Market? How To Navigate The 2023 Paradox

What It Means January 12, 2023
The current economic downturn is unlike others that have preceded it. Instead of becoming more abundant, talent will continue to be constrained. What should companies do — and what should they avoid doing — to navigate these unique challenges? Vice President, Principal Analyst Katy Tynan and Principal Analyst Betsy Summers explain as they break down Forrester’s 2023 future-of-work predictions.
Blog

India B2B Marketing Predictions 2023

Subhendu Pattnaik January 9, 2023
Inflation woes, supply chain disruptions, economic headwinds, and an impeding slowdown cloud the visibility of what lies ahead. How do you brace for this economic upheaval? Delayed or inadequately thought-through decisions can have adverse impact on your business. Forrester has identified five key predictions for 2023, and this blog highlights three of them for India B2B marketing leaders.
Podcast

As Global Economic Woes Spread, Asia Pacific Charts Its Own Path

What It Means January 5, 2023
In 2023, the economic fears that have plagued much of the rest of the world will dampen prospects for the APAC region. How will governments and business respond, and what should firms do to come out ahead? On this week’s What It Means episode, Vice Presidents and Research Directors Ashutosh Sharma and Michael Barnes discuss Forrester’s 2023 predictions for the APAC region.

Tackle 2023 With Bold Action & Clear Focus

Get our Predictions 2023 Guide to see the 12 big-impact dynamics that leaders will have to navigate in the coming year.

Podcast

Unpacking Forrester’s 2023 Tech Leader Predictions

What It Means December 22, 2022
An unpredictable economy will spur some unexpected changes in the technology space in 2023. Stay one step ahead of them as VP, Senior Research Director Matt Guarini reviews our 2023 predictions for tech leaders.
Podcast

How A Sharper Customer Focus Will Fuel B2B Growth In 2023

What It Means December 8, 2022
As inflation woes, market turbulence, and supply chain disruptions cloud the 2023 landscape, B2B organizations will look to their existing customers to forge a more predictable path to growth. On this week’s What It Means, VP, Principal Analyst Ross Graber discusses this and other 2023 predictions for B2B marketing and sales leaders.
Blog

Predictions 2023: Evolving Risks And Recession Fears Will Redefine Insurer Strategies

Ellen Carney November 30, 2022
The global insurance industry will face a challenging market in 2023, with policy lapses, lower IT spending, and insurtech turbulence.
Blog

Predictions 2023: Amid Market Turbulence, Professional Guidance Comes Back Into Vogue

Vijay Raghavan November 17, 2022
Wealth management firms with both digitally savvy financial advisors and digital financial advice will be best suited to win over skittish investors and convert them into profitable, long-term customers.
Blog

Predictions 2023: Citizen Development And The Metaverse Stir Up Software Development

Chris Gardner November 17, 2022
The year ahead will be a tumultuous one for software developers. Read Forrester’s top three predictions for software development in 2023.

See Why 2023 Fortune Favors The Bold And Focused

Explore our 2023 Predictions to see where strategies are shifting – and where opportunities for bold moves exist.

Video

Predictions 2023: Organizations That Maintain Trust Will Thrive

Enza Iannopollo November 15, 2022

Blog

Predictions 2023: Retail Health, Decentralized Trials, And Wellness Are On The Front Lines

Natalie Schibell November 11, 2022
To keep pace with sweeping changes, healthcare organizations must invest in transformation and their workforce talent, or risk their market foothold.
Video

Predictions 2023: Payments Players Focus On Fundamentals

Lily Varon November 10, 2022

Blog

Predictions 2023: Public Sector Hesitancy Hinders Crisis Preparedness

Sam Higgins November 9, 2022
As governments gradually return to pre-pandemic ways of operating, they must gird themselves for an uncertain future.
Blog

Predictions 2023: Tech Teams Set Sights On Communication Coordination To Inform Insights Initiatives

Kim Herrington November 8, 2022
Data and analytics teams are in for a bumpy ride in 2023. Those that can configure their content and communications best will outperform (and outlast) their competitors in the long run.
Blog

Predictions 2023: Economic Uncertainty And Climate Shifts Will Shape Edge, IoT, And Networking

Michele Pelino November 7, 2022
From the city to the farm, market forces will have a dramatic impact on edge, IoT, and networking. Learn more in our 2023 predictions.
Blog

Predictions 2023: Smart Manufacturing

Paul Miller November 4, 2022
The coming year will see manufacturers double down on existing technology initiatives to weather uncertainty and set themselves up for success.
Video

Predictions 2023: Recession Fears And Talent Constraints Make EX Listening Imperative

Katy Tynan November 2, 2022

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