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How Accurate Were Our Predictions For 2025?

Sharyn Leaver October 1, 2025
Predictions season is here, and our research teams have been hard at work formulating and fine-tuning their calls for 2026. But before we release our 2026 predictions, here’s a review of some of the “hits” and “misses” from our 2025 predictions.
Blog

Don’t Call It A Browser War: OpenAI Launches ChatGPT Atlas

Stephanie Liu 2 days ago
OpenAI's launch of ChatGPT Atlas marks a new milestone in the arms race of AI browsers. Yet it has high hurdles to clear in a competitive market.
Blog

Announcing Forrester’s 2025 Security & Risk Enterprise Leadership Award Winners

Joseph Blankenship 2 days ago
Learn more about the two enterprise security programs that won this year’s Security & Risk Enterprise Leadership Award.

The Countdown To 2026 Predictions Has Begun

Don’t miss your chance to lead with confidence. Get early access to Forrester’s expert guidance across marketing, CX, digital, tech, and security.

Blog

The AWS US-East Outage: A Wake-Up Call For Cloud Resilience

Brent Ellis 4 days ago
The fourth outage in five years for AWS’s US-East region was traced to DNS resolution failures that affected many core services. Find out what you should do from both the technology and the supplier risk management side to improve your cloud resilience.
Blog

Forrester’s 2025 Enterprise Architecture Award Winner And Finalists For North America

Charles Betz 4 days ago
Congratulations to Takeda Pharmaceuticals, winner of this year’s Enterprise Architecture Award for North America. Learn more about Takeda’s winning strategy as well as the strategies of our two finalists.
Blog

Celebrating Excellence: Bank Of America Wins Forrester’s 2025 Data & AI Impact Award

Sudha Maheshwari 4 days ago
Get a detailed look at Bank of America’s winning strategy and find out who our finalists were in this post.

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Blog

Where We Go Next After NY Climate Week

Abhijit Sunil 17 minutes ago
The 2025 New York climate week spurred discussions. What stood out for us was that everyone’s takeaways were rooted in the context of their own focus and work. This is a good thing since there was something for everyone with over 1,000 events across NYC from Sept 21–28, attracting 100,000+ participants including policymakers, business leaders, […]
Blog

AI’s Impact On B2B Customer Service: What I’ve Found So Far

Laura Ramos 41 minutes ago
Since July, I’ve attended the Hubspot Inbound, Oracle AI World, and SupportLogic’s Enterprise AI for CX conferences. I’ve also been briefed by a dozen and a half customer service solution vendors and talked to more than 50 of their customers or other service professionals. For a category where the first commercial software applications emerged as […]

Lead A Security Org That Performs, Scales, And Thrives

Download our guide to help CISOs prove business value, win budget, and reduce burnout. Use our actionable framework to align security with enterprise goals, justify funding, and lead a high-performing team.

Blog

From Veto To Victory: California’s New AI Act Revives The National (And International) Conversation On AI Regulations

Alla Valente 6 hours ago
At its core, California's TFAIA requires safety protocols, best practices, and key compliance policies, but it stops short of prescribing risk frameworks and imposing legal liabilities. Here’s a closer look at what’s in the new AI law.
Blog

Fix Your GRC Blind Spots: Risk Lessons From The Louvre

Cody Scott 6 hours ago
The Louvre heist is a mirror for today’s governance, risk, and compliance (GRC) gaps. Recognizing these blind spots can transform your enterprise risk efforts from decorative to defensive art. Find out how.
Blog

Retailers: Holiday 2025 Is Here!

Fiona Swerdlow 6 hours ago
Retailers — jump into the 2025 holiday season with Forrester's Holiday Planning Guide and key takeaways in this blog.
Blog

Risk Consulting Firms Are Getting Shaken Not Stirred By AI

Paul McKay 15 hours ago
Chief risk officers (CROs) are navigating a risk landscape that’s more volatile, fragmented, and tech-driven than ever. Yet many CROs still rely on advice from risk consulting services providers that are stuck in the audit compliance cottage industry of yesteryear, gently stirring into action. Learn how to select the right risk consulting provider for your organization in this preview of a new report.
Blog

Transform Your Organization With Strategic Operating Model Change

Fiona Mark 2 days ago
Operating model transformation represents one of the most critical challenges that technology leaders face today. Success requires intentional, stakeholder-centered design. Find out how Forrester's new blueprint can help.

The Insight-Packed Summit Tech Leaders Can’t Miss   

Tackle AI-led tech disruption, global volatility, and skyrocketing costs at Forrester’s Technology & Innovation Summits. Gain skills, practices, and platforms to fuel innovation and drive results.

Blog

Forrester’s AEGIS Framework: The New Standard For AI Governance

Jeff Pollard 2 days ago
AEGIS is not just another acronym — it’s now a fully cross-referenced, regulation-aware blueprint for building trust in AI systems.
Blog

The Semiconductor Chessboard: Moves That Shape Tech’s Future

Alvin Nguyen 2 days ago
As the semiconductor industry moves beyond silicon, strategic decisions about materials, supply chains, and geopolitics are shaping the future of tech. Discover why innovation alone isn’t enough.
Blog

“CMDB” Is Dead — Long Live The IT Management Graph

Charles Betz 2 days ago
At Forrester, we’re deprecating the term configuration management database in our research. Instead you’ll increasingly see it termed “IT management graph.” Find out why.
Podcast

425: Beyond Demographics – Transforming CX With Computer Vision, NLP, And Biometrics

The CX Cast 2 days ago
Brendan Witcher, VP principal analyst, joins Angelina and Martin to discuss the evolving role of AI and data in CX. Brendan shares insights focusing on three key innovations: computer vision, natural language processing, and biometrics. The conversation explores how these technologies are shaping CX strategies, driving business outcomes, and redefining what it means to understand customer intent.
Blog

Netflix Q3 2025 Earnings: It’s All About Focus

Mike Proulx 3 days ago
Netflix is poised for a strong year-end finish, backed by another quarter of standout performance. Quality content at a fair price remains the key driver of streaming engagement — and Netflix continues to deliver, not only by doubling down on its core programming but also by expanding into must-see live events that attract advertiser-coveted audiences.

Gain Stakeholder Buy-In For Your Tech Strategy In 4 Steps

Build consensus with our tech strategy guide! Use our 4-step framework and customizable strategy-on-a-page template to align stakeholders, define your vision, and map your IT strategy.

Blog

Most Financial Services Firms In Singapore Struggle To Align Their Brand Promise To CX

Tom Mouhsian 3 days ago
The results from Forrester’s 2025 study on total experience — covering major banks, investment firms, and health insurers — are in. But before we dive into the highlights, let’s set some context.
Blog

Retail’s Holiday 2025: More Sales, Profits, And AI-Driven Commerce

Brendan Witcher 3 days ago
Time to pull out the holiday decorations and start building that gift list — Q4 2025 is upon us! For retail and other business leaders, this means daily meetings to raise, review, revise, and rip apart their inventory, promotion, commerce, and marketing strategies.
Blog

Recorded Future Predict 2025: Intelligence To Operations … And Now To Action

Jitin Shabadu 3 days ago
Recorded Future held its Predict Global 2025 conference in New York City recently. Get some key highlights from the conference as well as a look ahead to the vendor’s Predict Europe 2025 event.
Blog

Field Marketing In 2025: Time To Break The Cycle Of Misalignment

Daryl Wright 3 days ago
Field marketing is undergoing a shift and not necessarily in the right direction. Strategic responsibilities are expanding, yet performance metrics remain stubbornly anchored in outdated demand generation models. Learn five key actions field marketing leaders can take now to avoid being trapped in a downward spiral of misalignment.
Blog

Introducing The Forrester Wave™: Human Capital Management Solutions, Q4 2025

Akshara Naik Lopez 3 days ago
The human capital management (HCM) solutions market is experiencing one of its most transformative cycles in decades. Learn eight key trends driving that transformation to better understand which platform will help unlock the full potential of your workforce.
Blog

Stop Optimizing, Start Reinventing: Three Imperatives For Marketing Leaders In 2026

Lisa Gately 3 days ago
Learn three imperatives coming out of MAICON 2025 for marketing leaders looking to reimagine how marketing creates growth.
Blog

Oracle AI World 2025: The First Look Under New Command

Lauren Nelson 3 days ago
Get key takeaways from Oracle's newly renamed annual conference, the first with new CEOs Clay Magouyrk and Mike Sicilia at the helm.
Video

Four Big Themes Of Forrester’s 2026 B2C Marketing Predictions

Mike Proulx 3 days ago

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