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Join us in June to learn how to harness the power of humans and AI to deliver differentiated experiences that drive loyalty and growth.

Instead of a single measurement approach, CMOs must adopt a layered measurement strategy that includes complementary approaches to reveal the full business value of marketing.

The long-awaited climate-related disclosures ruling from the SEC is finally here. Learn what business and tech leaders need to do to comply.

The US election cycle in 2024 will it be the priciest media buy to date. Get three tips on how to prepare your advertising spend for the upcoming cycle.

After a retrospective review of the largest publicly reported breaches and privacy violations in 2023, here's what you need to know for 2024.

With the rapid advancement of genAI technology available to businesses even without highly specialized skills, internal data quality is now the primary limiting factor standing in the way of genAI enablement.

What are the key lessons telecommunications carriers and IT and technology leaders can learn from the recent AT&T outage? Find out in this summary of the outage and its impact on IT leaders.

Google recently announced its new generative AI solution for productivity, Gemini for Google Workspace. Can it compete with Microsoft Copilot? Here's what tech and business leaders need to know.

As the initial awe surrounding generative AI (genAI) fades, marketers must navigate a more pragmatic phase of genAI adoption. The first step is to understand adoption roadblocks and how to avoid them.

During Forrester’s Predictions 2024 webinar, we received a lot of great questions about how generative AI might affect customer-facing functions such as marketing, customer experience, and sales. Check out our answers.

Recently, I had the honor of presenting Forrester’s predictions for 2024 to over a thousand tech and business leaders. There were, unsurprisingly, a ton of questions about generative AI. I’d like to answer some of the more technical questions that we received.

Recent survey findings shed light on who is most likely to pay and which features they're more likely to pay for.

The US Cybersecurity and Infrastructure Security Agency (CISA) recently announced the 2024 cybersecurity priorities for the Joint Cyber Defense Collaborative (JCDC). Get a preview of them in this blog.

Though coaching is linked to high employee engagement and performance, there are nuances that are important for managers to understand. Learn about the coaching skills that can deliver the best outcomes.

Learn which brands overcame so-called "acquisition blockers" — and which ones might have been better served funneling their $7 million (or more) into growth levers other than a Super Bowl ad.

In our new report, Navigate The Patchwork Of US AI Regulations, we answer the top questions to navigating US AI regulatory chaos. Here’s what every organization should know as they continue to develop and deploy AI in safe and legal ways.

If getting up to speed on generative AI feels daunting, the good news is that many other B2B marketers are also still figuring it out. What's critical is to take action — and this is how to get started.

We’re now accepting nominations for our Technology Strategy Impact and Enterprise Architecture Awards across the NA, EMEA, and APAC regions. Learn more about the awards and how to apply in this post.

According to Forrester data, about one in three global organizations identify risk and governance as barriers for generative AI adoption. Those concerns are set to grow even more now that the EU AI Act is becoming a reality.