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Insights
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CX Reality Day: What Will You Discover?
This Wednesday, July 15th, we’re inviting executives from all companies — large and small, B2B, and B2C — to participate in our inaugural CX Reality Day.
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The Podcast Wars Have Begun
Recent moves by Spotify and SiriusXM reinforce that podcasts are indeed the Next Big Thing.
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Open Banking Implementation Issues Give Rise To A New Breed Of Intermediaries
The challenges associated with open banking have brought about a new segment of intermediaries. Find out how these vendors can help inform your technology strategy.
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Are Your Managers Asking The Right Questions?
First-time managers can struggle to get the best performance from their teams. Fortunately, employee coaching skills can be learned. Principal Analyst Katy Tynan explains how to get started.
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Ensure Your Workplace Doesn’t Become A New Source Of COVID-19 Infections
As employees return to physical workplaces, the risk of new outbreaks is real. Learn what employers can do to mitigate this risk.
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Amazon The Disrupter Enters Low-Code Market; Doesn’t Disrupt Anything
The newly released Honeycode low-code product is not the market disrupter many expected from Amazon. Find out why.
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Like Night And Day: Twitter’s And Apple’s Contrasting Moves On Accessibility
The two companies' recent actions highlight the difference between placing accessibility front and center versus treating it as an afterthought.
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Forecasting In Uncertainty: Warning Signs Inside The SaaS Vendors’ Recent Earnings Reports
What do the most recent software spending figures reveal about the long-term impact of the pandemic on the tech market? VP Andrew Bartels breaks it all down by reviewing some of the top SaaS vendors’ earnings reports.
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The Pandemic Recession Demands A Digital Response
Businesses have never valued digital agility as much as they have during the COVID-19 pandemic. But how do you apply the lessons you’ve learned this year to your long-term plan? VP Ted Schadler provides insights.
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The COVID-19 Crisis Sets The Direction For Europe’s Job Market
The COVID-19 crisis on its own won't fundamentally change the workplace. Yet by accelerating trends such as remote work, workspace virtualization, and automation, the pandemic is transforming the European job market.
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What Are The Sustained Implications Of COVID-19? Here’s What Our B2B Marketing And Sales Analysts See
COVID-19 has accelerated the pace of change in marketing and selling. We've identified six trends that will endure after the pandemic ends.
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Go Beyond Surveys In CX: Learn From Two Practitioners’ Experiences
At Forrester’s CX North America event, I delivered a session about going beyond surveys to measure customer experience (CX). To help convince attendees it’s possible, I asked two wonderful guest speakers to highlight their organization’s efforts to move beyond surveys in CX. Read their stories.
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Beneficiary Experience: The Big Retention Opportunity Missed By Financial Services Firms
Many financial services firms are missing out on a big opportunity to win, serve, and retain customers: the beneficiary experience.
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The Facebook Ad Boycott Is Only The Tip Of The Iceberg
Will The North Face be the North Star for other companies to stick to corporate values and rethink their organic and advertising presences on social media
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Rumors Of An Arm-Based Mac Signal The Rise Of Ambient PCs
Will Apple announce plans for an Arm-based Mac computer at its annual Worldwide Developers Conference? VP Frank Gillett provides his analysis.
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The Future Of B2C Buying In Europe: May You Live In Interesting Times
The pandemic has accelerated European brands' digital transformation and put company values in sharper focus. In our upcoming webinar series, learn how business leaders should respond.
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Today’s Business Buyers Crave Digital Interactions And Human Connections
Despite a growing reliance on digital tools and routes, B2B buyers long for empathetic, highly tailored human interactions. Learn how sellers can deliver.
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Many Of Your Employees Won’t Return To The Office, So Learn How To Support A Remote Workforce Permanently
To make your remote workforce thrive, you must look to scale those solutions that maximize the productivity of your remote workers, meet their needs, and maintain security. To help in this challenging task, we’ve pulled together a collection of Forrester's research that will enable our clients to support their remote workforce with the best possible employee experience.
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Help Your Employees Adapt To The Post-Pandemic “Adjusted Normal”
We’ve pulled together a collection of Forrester's research that will aid our clients in supporting their employees in this “adjusted normal” and maintain employee engagement.