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Insights

Blog

CX Reality Day: What Will You Discover?

Melissa Parrish July 13, 2020
This Wednesday, July 15th, we’re inviting executives from all companies — large and small, B2B, and B2C — to participate in our inaugural CX Reality Day.
Blog

The Podcast Wars Have Begun

Collin Colburn July 9, 2020
Recent moves by Spotify and SiriusXM reinforce that podcasts are indeed the Next Big Thing.
Blog

Open Banking Implementation Issues Give Rise To A New Breed Of Intermediaries

Jacob Morgan July 9, 2020
The challenges associated with open banking have brought about a new segment of intermediaries. Find out how these vendors can help inform your technology strategy.
Blog

Are Your Managers Asking The Right Questions?

Katy Tynan July 6, 2020
First-time managers can struggle to get the best performance from their teams. Fortunately, employee coaching skills can be learned. Principal Analyst Katy Tynan explains how to get started.
Blog

Ensure Your Workplace Doesn’t Become A New Source Of COVID-19 Infections

Enza Iannopollo July 2, 2020
As employees return to physical workplaces, the risk of new outbreaks is real. Learn what employers can do to mitigate this risk.
Blog

Amazon The Disrupter Enters Low-Code Market; Doesn’t Disrupt Anything

John Bratincevic June 26, 2020
The newly released Honeycode low-code product is not the market disrupter many expected from Amazon. Find out why.
Blog

Like Night And Day: Twitter’s And Apple’s Contrasting Moves On Accessibility

Gina Bhawalkar June 25, 2020
The two companies' recent actions highlight the difference between placing accessibility front and center versus treating it as an afterthought.
Blog

Forecasting In Uncertainty: Warning Signs Inside The SaaS Vendors’ Recent Earnings Reports

Andrew Bartels June 25, 2020
What do the most recent software spending figures reveal about the long-term impact of the pandemic on the tech market? VP Andrew Bartels breaks it all down by reviewing some of the top SaaS vendors’ earnings reports.
Blog

The Pandemic Recession Demands A Digital Response

Ted Schadler June 24, 2020
Businesses have never valued digital agility as much as they have during the COVID-19 pandemic. But how do you apply the lessons you’ve learned this year to your long-term plan? VP Ted Schadler provides insights.
Blog

The COVID-19 Crisis Sets The Direction For Europe’s Job Market

Dan Bieler June 24, 2020
The COVID-19 crisis on its own won't fundamentally change the workplace. Yet by accelerating trends such as remote work, workspace virtualization, and automation, the pandemic is transforming the European job market.
Blog

What Are The Sustained Implications Of COVID-19? Here’s What Our B2B Marketing And Sales Analysts See

Caroline Robertson June 23, 2020
COVID-19 has accelerated the pace of change in marketing and selling. We've identified six trends that will endure after the pandemic ends.
Blog

Go Beyond Surveys In CX: Learn From Two Practitioners’ Experiences

Maxie Schmidt June 23, 2020
At Forrester’s CX North America event, I delivered a session about going beyond surveys to measure customer experience (CX). To help convince attendees it’s possible, I asked two wonderful guest speakers to highlight their organization’s efforts to move beyond surveys in CX. Read their stories.
Blog

Beneficiary Experience: The Big Retention Opportunity Missed By Financial Services Firms

Ellen Carney June 22, 2020
Many financial services firms are missing out on a big opportunity to win, serve, and retain customers: the beneficiary experience.
Blog

The Facebook Ad Boycott Is Only The Tip Of The Iceberg

Jessica Liu June 19, 2020
Will The North Face be the North Star for other companies to stick to corporate values and rethink their organic and advertising presences on social media
Blog

Rumors Of An Arm-Based Mac Signal The Rise Of Ambient PCs

Frank Gillett June 18, 2020
Will Apple announce plans for an Arm-based Mac computer at its annual Worldwide Developers Conference? VP Frank Gillett provides his analysis.
Video

Section 230 Is The Quiet Weapon That’s Allowed Marketplaces To Flourish

Sucharita Kodali June 18, 2020

Blog

The Future Of B2C Buying In Europe: May You Live In Interesting Times

Martin Gill June 17, 2020
The pandemic has accelerated European brands' digital transformation and put company values in sharper focus. In our upcoming webinar series, learn how business leaders should respond.
Blog

Today’s Business Buyers Crave Digital Interactions And Human Connections

Mary Shea June 16, 2020
Despite a growing reliance on digital tools and routes, B2B buyers long for empathetic, highly tailored human interactions. Learn how sellers can deliver.
Blog

Many Of Your Employees Won’t Return To The Office, So Learn How To Support A Remote Workforce Permanently

Andrew Hewitt June 12, 2020
To make your remote workforce thrive, you must look to scale those solutions that maximize the productivity of your remote workers, meet their needs, and maintain security. To help in this challenging task, we’ve pulled together a collection of Forrester's research that will enable our clients to support their remote workforce with the best possible employee experience.
Blog

Help Your Employees Adapt To The Post-Pandemic “Adjusted Normal”

James L. McQuivey, PhD June 12, 2020
We’ve pulled together a collection of Forrester's research that will aid our clients in supporting their employees in this “adjusted normal” and maintain employee engagement.