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The pandemic exposed some gaping holes in customer service technologies and processes. Learn the three key areas where customer service organizations should focus in the year ahead.

Microsoft has achieved its goal of being a mega-security vendor. For Microsoft competitors — which is almost every vendor — this also makes the company an existential threat.

The new administration will quickly move to create a healthcare system that tackles key health insurance pain points for consumers: plan quality, accessibility, and costs. Learn what health insurers should expect.

Women hold just 12% of top B2B sales positions — though the evidence shows greater profitability and performance when women are represented at the highest levels. Recent research by Forrester analysts outlines what needs to change.

As organizations prepare for 2021 and beyond, they need to focus on what matters most, which includes examining market trends and understanding buyer needs. Here are the five key actions portfolio marketers must take.

Discover what this year's all-virtual event revealed about the future of brand experiences.

While consumer conversations about the climate have ebbed and flowed for decades, 2020 marked a turning point that sparked unprecedented urgency around the climate crisis. Learn how this will impact consumer trends in 2021.

Instead of asking leaders which metrics they feel are most important, we asked which metrics actually appear on their top-level dashboards. Here's what we learned.

Best-in-class organizations pair SMEs with content operations to optimize all aspects of content performance at scale.

Service meshes need to fade away into the background of development platforms. To understand why, one must first understand the quiet revolution happening with Kubernetes.

We’ve assembled a compendium of Forrester’s existing research on emotion, with the help of analysts across a variety of coverage areas. This research will help CMOs — and other leaders across the enterprise — rethink the dynamics of emotion.

Sales leaders at emerging-growth companies must evolve their skills and focus to successfully execute and build the revenue engine. Those who don’t will hurt the company’s ability to grow.

Some may be breathing a sigh of relief — but this is a temporary reprieve. Healthcare organizations and employers must act now to innovate and rethink the way they deliver healthcare services and coverage.

Compensation is important — but it isn't always the primary sales motivator. Evaluate these three factors to determine the true impact of commission.

Security pros should work to integrate security into the developer experience to ensure customer-facing applications are secure. Consider these three points to get started.

B2B channel chiefs often forget or overlook the impact that partner profiling has on the indirect business. An ideal partner profile is a “job description” for hiring new partners, and this profile data is connected to every decision that a channel chief will make.

Consumer energy is rising again. The latest pulse reveals that, over the course of the past three months, overall consumer energy has moved from 39 up to 43, and consumer energy has grown along every key emotional dimension.

As paid media spending rebounds, these strategies can help you amplify the impact of that spending.