promoted

As the COVID-19 pandemic became a harsh reality across the US, consumer energy among US online adults hovered at its lowest levels of the past two years. Now, in early June, the conditions have changed drastically and the most recent pulse of consumer energy shows a slight increase along all four dimensions.

Do European firms receiving public financial support face a conflict of interest in evaluating automation options?

The pandemic is forcing companies to ask: How does our culture work remotely? Start with these five activities to arrive at the answer.

The belief that security leaders must show mastery across knowledge domains is dangerous. It's also a symptom of an underlying ailment.

A defining factor for enterprises and governments throughout the pandemic has been the extent to which they've embraced and been led by data.

At CX North America, you'll learn how to interpret and implement ethical AI principles across your organization to protect your customers, business, and brand.

Now more than ever, consumers crave connection and reliable information. Learn how marketers can offer this.

Learn how we'll help firms master B2B customer experience at the CX North America live virtual experience on June 16-18, 2020.

As firms emerge from the coronavirus pandemic, they need to realign tech spending to match post-pandemic priorities. Here are some tools and insight that can help.

There may be more to the move than meets the eye. The acquisition will give Facebook access to data it will find useful.

Our security analysts provide guidance for managing security and risk during the coronavirus pandemic.

Read Forrester's take on CyberArk announcing its acquisition of identity-as-a-service vendor Idaptive.

Learn more about translating social distancing guidelines to the workplace, providing safe commuting options, and more.

Forrester analysts share how B2B companies can help their clients and themselves navigate uncertainty and come out ahead.

A detailed analysis of how consumers are using social media in the customer lifecycle and an intriguing option for brands.

To encourage customers to come back and usher in economic recovery, companies must plan to redesign their physical-location experiences to address customer fears of COVID-19 and their desire to maintain social distancing.

In 2020 successful businesses will focus on proactively adapting and shape-shifting as events unfold. Forrester's adaptive strategy provides a framework for short-term and long-term success.

The COVID-19 crisis has upended CMO priorities and budgets. Wondering what to plan for now? Read our forecast.

Forrester retail industry analysts provide insights on how privacy and data ethics regulations will affect retail marketers.