Ignite Customer-Obsessed Growth
Align And Grow The Business
Co-create and execute a customer-obsessed growth strategy in partnership with sales and product leaders to accelerate growth.
Enhance The Brand Experience
Build differentiated brand and communication strategies that drive awareness, perception, and reputation preference for the business.
Expand Value With Partners
Develop, enable, and engage partners at scale to drive loyalty and amplify revenue and growth throughout the ecosystem.
Key Priorities
As a B2B marketing executive, you’re under constant pressure to deliver on today’s initiatives while staying one step ahead of what’s coming tomorrow. Forrester Decisions for B2B Marketing Executives is tailored to help you address your most pressing priorities:
- Evolve Marketing Strategy To Accelerate Growth
- Develop An Adaptive Marketing And Investment Plan
- Drive Brand Experience And Effective Corporate Communications
- Design And Implement An Integrated Campaign Strategy
- Demonstrate The Business Value Of Marketing
- Build A High-Performing Marketing Organization And Operating Model
- Modernize Partner Ecosystem Marketing Strategy
- Elevate Partner Demand, Engagement, And Enablement
What’s Included In This Service
Forrester Decisions services are uniquely built to give you strategic insights for your role as a business leader in your organization and help you deliver on your functional role as a division or department leader. Here’s what’s inside:
Stay ahead of changing customer and market dynamics, plan for the future, and set your strategy with leading research.
- Customer obsession research
- Customer insights
- Trends and predictions
- Market forecasts
- Technology and service provider landscapes
Empower your team to conquer your priorities with proven strategic models and plug-and-play templates.
- KPIs and peer benchmarks
- Assessments
- Strategic models
- Strategy templates
- Forrester Wave™ evaluations for your function
- Certification courses
Accelerate progress and de-risk decisions with best practices tailored to you and your team.
- Guidance sessions
- Peer discussions
- Event attendance
- Dedicated relationship management
How Dun & Bradstreet Aligns For Customer Centricity
Customer centricity is a guiding principle for Dun & Bradstreet. Learn how Forrester worked with D&B to align its campaign strategy and messaging around customer needs.
Streamline And Communicate The Marketing Plan
Learn how Veeam Software uses Forrester’s B2B Marketing Plan On A Page to set expectations with stakeholders.
How SAS Aligned Marketing And Sales
Wanting to prove how marketing could turbocharge sales efforts, SAS turned to Forrester. Hear how implementing Forrester’s Plan-On-A-Page methodology tightened marketing-sales alignment — and proved marketing’s strategic value in the process.
How Twilio Supercharged Its Brand Awareness
To make inroads with new audiences, Twilio needed its marketing teams working in unison. Learn how Forrester helped.
Service Model Spotlight
The Forrester B2B Marketing Gyroscope
The B2B Marketing Gyroscope is Forrester’s view on the expanding remit of the B2B CMO.
Support For Executives, Leaders, And Team Members
Forrester Decisions for B2B Marketing Executives offers multiple levels of service to ensure the right expertise and degree of support for you and your team. All service levels provide access to research, tools, data, and certification courses.
VIP Leader
Leverage support from a trusted partner and former executive who understands your challenges and supports your strategic agenda every step of the way.
Availability may vary by geographic region.
Leader
Procure deep expertise across your functional discipline through expert-led guidance sessions that help you apply unique research, tools, and data to your specific needs.
Team
Develop a common language and toolset to strengthen your team’s expertise and skill sets with access to relevant certification courses and insights.
Meet A Few Of Our B2B Marketing Analysts
Looking for more time with experts?
Get in touch with our consultants to jump-start your initiative, execute on your transformational B2B marketing strategy, or anything in between.
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B2B Marketing Budgets 2026: Markets Are Volatile, But Planning Needn’t Be
Budget Boom Or Budget Bust? Be Ready For Both In 2026
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