B2B Marketing Leaders

Develop A Customer-Obsessed Strategy For Growth

Today’s B2B marketing leaders operate in a vastly different environment compared to just a few years ago. Heightened buyer expectations require new approaches and a truly buyer-first orientation. Meanwhile, the pressure to prove marketing’s value and revenue impact has intensified. Success in this climate requires bold, unwavering vision — and the agility to course-correct as conditions change.

Challenges You Face

Developing a sound, long-term marketing strategy that aligns with corporate growth goals and translates them into actionable plans is no small feat — particularly in today’s rapidly changing environment. We know you face many new dynamics, and we’ll help you tackle challenges along the way, including:

  • Communicating value to executives and positioning marketing as a strategic partner.
  • Gaining alignment and cooperation across marketing, product, and sales.
  • Addressing brand awareness and perception issues.
  • Establishing greater resiliency and adaptability across the marketing organization.

Hear Forrester VP, Principal Analyst Craig Moore’s best-practice tip for how to develop your annual marketing and investment plan.

Bold Solutions Built For You

Forrester helps marketing leaders and their teams expand their impact through a relentless focus on delivering value to existing and future customers.

Ignite Customer-Obsessed Growth

Forrester Decisions for B2B Marketing Executives helps leaders focus the business on customer value and drive measurable impact on growth, retention, and advocacy.

Base Your Business On Buyer Needs

Forrester Decisions for Portfolio Marketing helps leaders bring distinctive solutions to the right audiences that turn new business into long-term customers.

Unlock Unseen Possibilities

Forrester Decisions for Marketing Operations helps leaders use data and technology to highlight the insights that matter for increased marketing contribution and revenue growth.

Deliver Pipeline Momentum

Forrester Decisions for Demand & ABM helps leaders improve how they target, engage, and enable buying groups — transforming the daily hunt for leads into optimized paths for growth.

Optimize Your Partner Ecosystem

Forrester Decisions for Partner Ecosystem Marketing helps marketing leaders develop, enable, and engage their partners to drive loyalty and amplify revenue growth throughout their ecosystem.

Gain Objective Advice For Growth

Forrester Market Insights helps leaders seize opportunities to differentiate with deep market, buyer, and competitor knowledge to make an impact.

Blog

B2B CMOs Must Form A Rebel Alliance To Bull’s-Eye Their 2023 Target

Barbie Mattie 23 hours ago
Joining forces with other key stakeholders will enable marketing leaders to triumph amid vast uncertainty.
Blog

Advance Digital Marketing Capabilities And Competencies To Achieve New Outcomes

Rani Salehi 2 days ago
Using a digital pyramid of purpose helps communicate the capabilities and competencies that are needed to effectively deliver digital customer experiences and advance the business strategy.
Blog

Now Accepting Nominations: Forrester’s Demand & ABM Program Of The Year Award

Matt Steffen 6 days ago
Has your company’s demand and ABM program earned bragging rights? Nominate it for Forrester’s 2023 B2B Program Of The Year Award and showcase it on stage at B2B Summit North America.
Blog

Putting The Revenue In Marketing Technology

Malachi Threadgill January 24, 2023
As B2B marketing continues to evolve, addressing shifts in buyer behavior has become a top priority for marketing leaders. These shifts, driven by the proliferation of data, include the rise of buying groups and the preference for self-guided, anonymous, or pseudonymous buying journeys. After working closely with our practitioner and tech service provider clients and […]

Upcoming Events For B2B Marketing Leaders

CX EMEA
May 10-11, 2023

Learn more and register

 

B2B Summit North America
June 5-7, 2023

Learn more and register

 

B2B Summit APAC
September 19-20, 2023

Learn more and register

CX APAC
May 25-26, 2023

Learn more and register

 

CX North America
June 13-15, 2023

Learn more and register

 

B2B Summit EMEA
October 10-11, 2023

Learn more and register

Meet A Few Of Our B2B Marketing Analysts

Predictions 2023: Fortune Favors The Bold And Focused 

Download Our Guide To Explore 12 Research-Led Priorities Leading 2023 Success

Formulating a marketing strategy and driving transformation have never been more difficult, with fluctuating business, societal, cultural, and macroeconomic forces creating a black box of indecision on how and where to invest in marketing to move business ahead.

Advance your B2B marketing priorities boldly into the future with analyst insight. Download Forrester’s Predictions 2023 guide to discover where new opportunities exist and which B2B marketing investments have the most potential. You’ll learn:

  • CMO priorities to plan for now.
  • Technology adoption for outpacing disruption.
  • Changes in teams and talent making a big impact.
  • Missteps and business risks to avoid.

Download Our Guide To Explore 12 Research-Led Priorities Leading 2023 Success

Formulating a marketing strategy and driving transformation have never been more difficult, with fluctuating business, societal, cultural, and macroeconomic forces creating a black box of indecision on how and where to invest in marketing to move business ahead.

Advance your B2B marketing priorities boldly into the future with analyst insight. Download Forrester’s Predictions 2023 guide to discover where new opportunities exist and which B2B marketing investments have the most potential. You’ll learn:

  • CMO priorities to plan for now.
  • Technology adoption for outpacing disruption.
  • Changes in teams and talent making a big impact.
  • Missteps and business risks to avoid.

Thank you for downloading our Predictions 2023 guide! Choose your language experience to access your information.

Complimentary Webinar

Attend Our Predictions 2023 Live Webinar 

Attend this complimentary webinar to learn how you can use Forrester 2023 Predictions to move your B2B marketing priorities ahead.