Get some insight into why IBM is acquiring webMethods from Software AG and what does it means for customers.

The enterprise and IT service management market is heading in an interesting direction. As the platforms continue to expand in their capabilities, organizations make substantial investments to ensure that they get the most from their service management platform.

Learn how the right integration strategy can preserve your legacy tech investments while keeping pace with modern IT trends.

Consumers in France, Italy, Spain, and the UK generally rate their trust towards their bank as weak or — at best — moderate.

Our new report How To Tackle Your Emerging Tech Skill Gaps introduces two frameworks that help business leaders address emerging skill needs.

Results from Forrester’s Portfolio Marketing Survey, 2023, reveal that high-performing portfolio marketing teams prioritize strategic activities and take an audience-focused approach to their work. This blog post reveals the top three practices we see high-performing portfolio marketing teams doing differently.

What should APAC CISOs look for from cybersecurity consulting providers? Find out in our latest Wave report which evaluates the 10 most significant cybersecurity consulting providers in Asia Pacific.

Tasks And Responsibilities To Activate And Evolve Journey Centricity Need a menu of tasks that customer experience (CX) teams can assume to steer a journey-centric transformation? Find it in our new report! Embracing journey centricity often takes years. Firms pass through three phases — activate, connect, and extend — and transform six operational levers at […]

Learn how cooking can be a metaphor for process simulation, an underestimated tool for manufacturers as they prepare their data for generative AI.

Learn how investing in change management can improve the success of your next ERP deployment

Cyberattacks continue to threaten the availability of online shopping for retailers — and the profits that come from it. Retailers can take these three steps to defend against them, this holiday season and into 2024.

The stakes are high for B2B seller enablement. As enterprise buyers tighten their budgets, the competency of B2B sellers is more critical than ever before. Sales readiness solution vendors are keenly aware of and focused on the challenges that sales leadership and revenue enablement teams face in equipping sellers with the knowledge, skills, and process […]

Generative AI will not just disrupt — it will shatter markets, industries, and economies in waves over the next 10 to 15 years. We sense this, but why and how will this happen? We think that generative AI drives the cost of knowledge activation to zero and creates a virtual knowledge loop that increases what is known in the world by more people. We are launching deep research into this topic and invite you to join us.

Your options in the world of digital experience platforms (DXPs) are evolving quickly. Selecting the technology to power your enterprise’s digital presence is not simple — that’s why clients working with us are best for the job. With Forrester research by your side, you have insightful, easy-to-read evaluations of your options. You also have direct […]

Buyers find competitive messaging to be an essential component of the information needed to complete a purchase. To build effective competitive messaging, organizations need a clear view of the differentiators agreed upon by marketing and sales.

The emergence of CS&T platforms ushers in a new era of upskilling and training focused not on point-in-time test prep but on continual learning, where practitioners go up against the latest attacker techniques individually or as a team to test technical skills, refine documented processes, and improve communication. They’re also using these platforms to acquire emerging skills, like prompt engineering, which are offered by many of the platforms in this evaluation.

Get a preview of four of the the top 10 2023 trends in edge computing and IoT.

Platform teams have emerged as a significant shift in how we approach technology management. They are responsible for creating the infrastructure that other teams build upon. But transitioning to platform teams is not as simple as rebranding current IT operations teams but rather requires a fresh approach to IT management.

MTV’s “Emily in Paris” is the story of an American marketing executive assigned to her agency’s Paris office. In each episode, she learns something new about the culture: She nails the pitch, there’s a montage of the campaign coming together, and then she celebrates with the brand owner at his castle. Along the way, her […]