Insights
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Join Me In Austin To Get Powered And Empowered For Technology-Driven Growth
Growth is the number one priority for CEOs and most c-suite executives. Technology is a powerful driver of growth – if the company fully harnesses its technology assets and operations. CIOs and the technology organization play a critical role in three growth vectors. Working in partnership with marketing, sales, and business leaders, it’s your responsibility […]
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Kubernetes: Innovation Enabler Or Implementation Detail?
The only thing more complex than running on Kubernetes is figuring out how to run containerized apps consistently across different environments without it. Find out more in this preview of our Technology & Innovation North America event.
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Headed To The “Barbie” Movie? Read This First.
The much-anticipated “Barbie” movie releasing on July 21 comes with a bold promise — it’s for those who love Barbie as much as it is for those who hate her. So no matter which camp you’re in, when the lights dim and Margot Robbie appears in a flash of brilliant pink, realize that what you’re […]
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Real Diversity Activated: Seeing Challenges As Strengths
The Goal Is To Activate Diversity, Not Just Tolerate It Some of our diversity, equity, and inclusion (DEI) initiatives start and stop at the “representation acquisition pipeline” (or the attempt to hire more diverse people into the organization). This will inevitably lead to many ongoing challenges once you get them in the door. One of […]
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Modern Work Complexity Requires A Modern Collaboration Model
Effective collaboration is harder than ever. You read that right: Despite all the advances in collaboration technologies in recent years, the complexities of enabling successful collaboration continue to mount. Our new report helps clients contend with these escalating challenges. Consider just two of the major forces reshaping collaboration in real time: Hybrid work is introducing […]
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Infosecurity Europe 2023 — Forrester’s Thoughts
(written with Zaklina Ber) Forrester analysts visited Infosecurity Europe 2023 this year and took over 45 meetings with vendors, service providers, and CISOs throughout the event. Walking into the venue, you get overwhelmed by a literal vendor sprawl, with over 500 vendors represented this year. Clearly, the message of security vendor consolidation hasn’t sunk into […]
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The Rise Of DIY In FinOps
One of the trends that emerged from FinOps X in San Diego is that DIY tooling is on the rise. Find out why Forrester typically tries to dissuade FinOps teams from taking this route.
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Unpacking DLP: The Concept Versus The Control
Data loss prevention (DLP) strategy and approach is an evergreen topic in the ongoing guidance sessions I have with clients, where I hear: 1) We must have this, we already have it, and we are not happy with what we currently have; 2) We have this, and we don’t want it anymore; or 3) We […]
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Prime Day 2023: How Retailers And Brands Stacked Up Against Amazon
Retailers and brands were looking to compete with Amazon’s two-day sale this year. Tune in to our key takeaways and analysis for Prime Day.
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When The Regulator Comes Knocking, Will You Have Your AI House In Order?
The US Federal Trade Commission is officially investigating OpenAI. Learn how you can mitigate your risk exposure by addressing the eight areas of interest outlined in the FTC request.
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Maximize The Value That You Get From Partners — A New Forrester Tech Exec Priority
Learn the five co-innovation competencies that make up the new partner priority in the Forrester Decisions for Technology Executives service.
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Overscripting Will Sabotage Your Creator Partnerships
In Forrester’s Q1 2023 B2C Marketing CMO Pulse Survey, nearly three-quarters of US B2C marketing and advertising execs say that they plan to partner with creators and influencers in 2023. This doesn’t mean that all of these partnerships will succeed, however. In our just-released report, Best Practices For Creator Marketing Campaigns, we found that overdirection is […]
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The Rise Of Business-Optimized Networks
In late 2015, Forrester introduced a new networking concept called business-optimized network (BON), an idea that networks needed to be designed for the business you’re in. Among the Silicon Valley unicorns, this has been commonplace. For classic Fortune 500 companies, however, this is just emerging. You are probably saying, Andre, don’t be a silly rabbit […]
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The Future Of Cloud: Abstracted, Intelligent, And Composable
It’s been a great decade and a half for the cloud. Every tech executive I speak with wants to know what’s next — and not just in the next couple of years but the next decade. In my latest report, The Future Of Cloud, I lay it all out. In a nutshell, cloud is destined […]
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Two Generative AI Experiments For Portfolio Marketers Building B2B Messaging
Generative AI has the potential to impact B2B messaging for the better. It can help craft messages based on buyers’ needs, but this requires experimentation and iteration. This blog post highlights two areas where portfolio marketers should explore using generative AI in their messaging process.
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Technology Leaders Must Drive The Green Market Revolution, Not Watch From The Stands
We don’t always think about the carbon footprint and environmental impact of information technology. Read more in our latest blog post.
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Our Reflections On SAP Sapphire 2023
Forrester analysts attended SAP’s key customer event, Sapphire, this year in Barcelona and Orlando. In 2023, “digital” and “AI” were the two keywords used in almost every presentation … sometimes maybe abused. Two things caught our attention: Digital hubs as a business enabler. SAP estimates that 80% of B2B transactions will happen via digital channels […]
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The Next Generation Of Modern Software Development Is Here: Embrace It Or Die
TuringBots are among Forrester’s top 10 emerging technologies for 2023 that will impact technology choices now and in the next few years.
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How To Implement Values-Driven Marketing
Following my previous blog post, The What, Why, And How Of Values-Driven Marketing, and speech at CX APAC 2023, I wrote a report to elaborate on values-driven marketing more thoroughly: How To Embed Values-Driven Marketing Into Customer Journeys. The report shares Forrester’s 2023 data that underlines how much values matter to customers. Many online adults […]
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Generative AI Will Supercharge The Green Market Revolution
The advent of generative AI brings immense potential for the technology to aid in areas of environmental sustainability efforts. This incudes measurement and reporting, research and revolution, and design and manufacturing, among others. Find out the details in this blog.