Until recently, discussions about Zero Trust (ZT) in Europe focused on the what and why. The last year has seen a significant shift in the market, and organizations have now begun focusing on the how. European organizations see significant value in adopting Zero Trust and have taken steps to prioritize adoption. This trend is driven […]

The definition of “asset” has broadened well beyond traditional financial boundaries in the earliest days of IT asset management. Technology stakeholders are often confused over what constitutes an asset, and the technologies to enable enterprise asset management frequently add to this confusion.

One in five US CMOs has already used ChatGPT in their marketing efforts and 40% more are exploring use cases. Get the latest Forrester data on plans for this emerging tech.

More Low-Code Development Requires More Low-Code Developers As low-code platform adoption and use rises, the need for low-code developers continues to grow. While Forrester recently argued that embracing low-code can mitigate the general shortage of developer talent, hiring a low-code developer remains tricky. On one hand, the relative newness of low-code development and the continued […]

Create A Customer-Obsessed Growth Engine To Thrive In Tough Times Today, the world is more challenged than ever as a series of health, environmental, socioeconomic, and geopolitical crises have pushed uncertainty to extreme levels. This systemic disorder and uncertainty exposed a lack of customer focus in many organizations. Amid these challenges, customer experience (CX) programs […]

Understanding which vendor supports your perspective is your first step toward a successful AIOps implementation, and this Landscape report provides you with a starting point.

This blog outlines Forrester’s existing Security & Risk research to help organizations navigate, manage, and prepare their organizations for the implications of the National Cybersecurity Strategy.

High-growth companies see brand activation as a vital part of their strategy — even in economic uncertainty. Here are some of the ways that these organizations prioritize it.

Given years of cyberespionage, attacks on elections, and, more recently, the melding of kinetic and digital warfare in the Russia-Ukraine war, private sector security leaders in all industries must recognize and prepare for more brazen and frequent nation-state cyberattacks. This is the first and the foundational report in a series that will help security leaders […]

I looked at the 2023 budget that India’s Finance Minister presented on February 1, 2023. On that day, India’s Prime Minister tweeted, “This year’s budget infuses new energy to India’s development trajectory.” I find that he was not far off the mark. The budget for 2023 does aspire to create an empowered, inclusive, technology-driven, and […]

In today’s Zero Trust (ZT) world, organizations have been heavily focused on Zero Trust edge identity solutions. In some cases, however, they’ve neglected visibility across all the connections, endpoints, and applications in the enterprise. Network analysis and visibility (NAV) solutions have become almost an afterthought to ZT, but they are actually central to a robust […]

I’ve been working with a long list of financial services companies from various subsectors on their cloud strategies. Each wants to know how to best take advantage of cloud while meeting stringent (and shifting) regulatory requirements. It’s been a long road for financial services and cloud. Here’s a little bit of history. Financial services have […]

Would it surprise you to know 30% of EA departments are being disbanded? Find out why and how to keep yours from becoming one of them.

We were thrilled with the response to our 2023 CX Predictions webinar. Here, we answer audience questions on common CX topics.

We were thrilled with the response to our 2023 CX Predictions webinar. Here, we answer audience questions on common CX topics.

When Vice President, Principal Analyst Jinan Budge joined Forrester, she knew she had found the perfect role. Life circumstances took her on a temporary detour, but she returned to pioneer an influential new stream of security and risk research.

If a party guest made a racist comment at the dinner table, would you blame the host? What if the host remained silent and did nothing to stop the guest? How about if the host gave that guest a microphone? These are the types of questions that the Supreme Court is tackling via two cases […]

Based on evolving B2B buyer needs and preferences, investing and collaborating with your channel partners is becoming increasingly prevalent and important. That said, it is unwise and unrealistic to support all partners in your ecosystem equally. Aligning resources to engage and enable the right ones is crucial. The challenge is how best to segment and prioritize partners accurately, […]

2022 didn’t let up on the security incidents — according to Forrester’s Security Survey, 2022, 74% of security decision-makers experienced at least one data breach at their firm in the previous 12 months. As we looked at the top breaches and privacy violations of 2022 — and there was activity right up to the end […]