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Forrester’s Top 10 Emerging Technologies For 2025: Automation Evolves, Robots Rise, And Synthetic Data Steps Forward

Brian Hopkins May 6, 2025
Emerging technology isn’t just speeding up — it’s splintering into newer, riskier, and more powerful directions. Learn three noteworthy changes to this year’s top 10 emerging technologies list and one foundational truth that hasn’t changed in this preview of our upcoming webinar and new report.
Podcast

Perplexity’s Strategy, B2B Influencers, Salesforce Buys Informatica

What It Means 5 days ago
If there’s one constant in business today, it’s change. New partnerships, new strategies, and new risks are popping up in all areas. In this episode, we look at three major changes taking place in the B2C, B2B, and enterprise application spaces and tap our analysts for their guidance on how to manage these changes.
Blog

Getting The Balance Right: Shared Services Versus Service Providers In Government

Sam Higgins 5 days ago
Without rigorous management, shared services in government can devolve into a service provider model, losing sight of the core mission and sacrificing the efficiencies they were designed to deliver. Learn how to avoid this and get the balance right.

Ultimate Guide To The Top 10 Emerging Technologies

Discover the top 10 emerging technologies shaping 2025, based on Forrester’s exhaustive research. Explore the impact, use cases, and benefit horizons of technologies like agentic AI, synthetic data, quantum security, and more.

Blog

Silicon, Substations, And Sovereignty — Infrastructure Is Critical For AI Success

Naveen Chhabra 5 days ago
The artificial intelligence revolution isn’t just about algorithms — it’s also fundamentally reshaping the IT infrastructure. Learn three major impacts from these trends and what choices CIOs and enterprise architects are faced with as a result.
Blog

Your Emerging Technology Questions Answered

Brian Hopkins 6 days ago
You asked; we answered. Check out this list of questions and answers from our recent webinar unveiling our top 10 emerging technologies.
Blog

Step Up To Deliver The Total Experience

Martin Gill June 4, 2025
We’ve just wrapped up another successful CX Summit EMEA. Now it’s time to put those lessons to work — and deliver on your customers’ total experience.

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Blog

Chaos Is A Ladder: Government Innovation In 2025

Lauren Nelson 23 minutes ago
Driven by budget uncertainty, workforce shifts, and the accelerating pace of technology, our government clients are navigating radical change. While I’ve always tracked public sector cloud adoption, in 2025 I’ve made it a point to focus on government sessions at every event I attend. So far this year, I’ve gathered stories from two Boston-based conferences: […]
Blog

As Consumers Turn To Agentic AI Use Cases, Businesses Must Adapt Or Be Left Behind

Sandy Carielli 2 hours ago
When we published our report, The Age Of Agents — GenAI-Fueled Virtual Assistants Will Fundamentally Change Digital Interactions, in 2023, we were watching the rise of generative AI and looking around the corner, noting that AI agents will reduce consumer friction and change how consumers engage with digital businesses. Two years later, agentic AI is […]

Win Over Complex Buying Groups With Adaptive Programs

B2B buying groups are more complex than ever. Discover how to align priorities, drive consensus, and boost marketing’s impact with adaptive programs. Watch the webinar replay for buyer insights based on research.

Webinar

Accelerate Reach, Authority, And Relevance With Third-Party Content

This is your chance to elevate your content performance and stay ahead in a rapidly changing landscape. Don’t miss out.
Blog

Cannes Lions 2025: The AI Challenge For Brands And Agencies

Thomas Husson 4 hours ago
The marketing and advertising industry is gathering for a couple of days at the International Festival of Creativity in Cannes, France, from June 16 to June 20. No doubt that AI and generative AI (genAI) will be at the center of most discussions. Let’s look at how agencies and brands respectively embrace AI. Agencies Are […]
Blog

The Public’s Trust Is the Cornerstone Of Success For Singapore’s Government

Tom Mouhsian 7 hours ago
Trust is the currency of effective governance. In Singapore, where public institutions are known for their efficiency and integrity, maintaining high levels of trust is not just a legacy — it’s a strategic imperative. My recently published report, The Government Trust Imperative In Singapore, 2024, explores how trust shapes the public’s perceptions about the government […]
Blog

Navigating The Digital Consumer Landscape: Forrester’s New Research Reveals Where, How, And To What Extent Australians Engage Digitally

Tom Mouhsian 7 hours ago
In 2024, the digital behavior of Australian consumers is more dynamic and multifaceted than ever. My latest reports — The Digital Moments Map, 2024: Australia and The Digital Connections Tracker, 2024: Australia — offer a compelling look into how Australians engage with digital experiences across tasks, interaction modes, channels, and devices. These insights are essential for brands […]
Blog

The AI Cost Center Crisis

Jay Pattisall 11 hours ago
Place AI In The Business Model To Help Brands Thrive AI reshapes the way marketing agencies deliver value — increasing productivity, accelerating the speed of insights, assisting creative ideation, amplifying production velocity, and sharpening media and search activation. But they are not being compensated for the value creation. It’s an AI cost center crisis. It’s […]

Prove CX ROI And Gain Executive Buy-In

Struggling to make execs see the value of CX? Download our guide and ROI calculator to craft a winning business case and secure funding for your CX initiatives.

Blog

Supply Chain, AI, And Operational Resilience Risks Dominate ERM Programs In 2025

Paul McKay 3 days ago
For risk professionals, leading through 2025’s volatility has been like living in an “Alice in Wonderland” unreality. Risk teams have never been more important as a function to guide their businesses through challenges such as geopolitical risk events, trade disruption, economic volatility, and regulatory disruption. Hopefully, this work doesn’t resemble the chasing of Lewis Carroll’s […]
Blog

Small Purchases, Big Risks: Shadow AI Use In Government

Jeff Pollard 3 days ago
Powerful AI tools are now widely available, and many are free or low-cost. This makes it easier for more people to use AI, but it also means that the usual safety checks by governments — such as those done by central IT departments — can be skipped. As a result, the risks are spread out […]
Blog

Medallia Experience London 2025 Focused On Helping CX Teams Drive Action

Martin Gill 3 days ago
The (mostly) new Medallia executive team showed up to its inaugural Experience World Tour 2025 in London with a bullish vision for an AI-fueled, predictive CX management platform that puts the insights that frontline employees need directly into their hands. The question is less so about whether Medallia can build out its vision (it probably […]
Blog

AI Isn’t Cheap — Here’s How To Spend Smarter

Michele Goetz 4 days ago
While enterprise AI spending remains relatively modest today, the potential for overspending is significant. Most organizations are still experimenting, with only a few production-ready use cases. But that’s about to change. Over the next two to three years, AI investment is expected to grow exponentially as enterprises scale their efforts to operationalize AI. One major […]
Blog

Make No Mistake — Software Is a Supply Chain, And It’s Under Attack

Janet Worthington 4 days ago
Software is no longer just code written by a team of enterprise developers — it’s a complex, interconnected supply chain. And like any supply chain, the weakest link makes the entire chain vulnerable. From open-source dependencies to build tools, container images, and AI models, every component and every handoff in the process introduces downside risk. […]

Can Your Security Strategy Handle Today’s Volatility?

Economic turmoil, increased cyberattacks, and changing regulations. Learn new strategies for managing risk in an era of volatility.

Blog

President Trump Amends Previous Cybersecurity Executive Orders: Here Is What You Need To Know

Sandy Carielli 4 days ago
President Trump recently issued an executive order on national cybersecurity that amended and struck several provisions in prior EOs related to cybersecurity. Here’s what security leaders need to know.
Blog

Factories, Foundries, Or Refineries? Seeking The Right Metaphor For Agentic AI

Sam Higgins 5 days ago
The critical question facing enterprise architects: How will you evolve your practice to manage AI’s inherent ambiguity, address human concerns around AI adoption, and architect systems that capture and leverage tacit knowledge?
Blog

Low Survey Response Rates: Are You Asking The Wrong Question?

Pete Jacques 5 days ago
Learn the right questions to ask and the right tactics to employ to improve customer survey response rates.
Blog

Announcing The Forrester Wave™: DevOps Platforms, Q2 2025

Andrew Cornwall 5 days ago
The Forrester Wave™: DevOps Platforms, Q2 2025, is live. Hey, Weren’t These Called ISDPs? When I took over the Wave from Chris Condo, I admit that I looked for an excuse to change the name. “Integrated software delivery platforms” didn’t have the word DevOps in the title, which made searching harder for clients. I didn’t […]
Blog

Graphic IT Management Requires Clear Language

Charles Betz 5 days ago
In the battle to manage increasingly complex IT portfolios, organizations must learn to establish a structured ontology: a shared understanding of how applications, platforms, technologies, and assets interact.

Scale Your AI Strategy To Maximize ROI

Unlock the blueprint for AI success. Discover how to align strategy, prioritize impactful use cases, and close the talent gap — everything you need to expedite ROI and achieve tangible success through AI.

Blog

FinOps In Government: Why It’s A Different Ball Game

Tracy Woo 5 days ago
The rush to the cloud, particularly following the pandemic years, led to an alarming spike in cloud costs. Learn why FinOps has only recently been adopted at scale in the US government.
Blog

When You Can’t Change The Technology, Change Your Security Policies

Paddy Harrington 5 days ago
When you can’t change the security of external technologies such as IoT, OT, or power infrastructure, you must adapt your internal cybersecurity policies and controls to mitigate the risks that they introduce.
Blog

Frictionless CX Is Possible But Only If You Have Foresight

Brian Hopkins 6 days ago
After years of digital transformation, many companies still struggle with fragmented customer experiences. But in 2025, a new wave of converging technologies — from generative AI to adaptive edge intelligence — is making seamless, intuitive CX possible. The key? Foresight. At Forrester’s CX Summit North America, you’ll discover how emerging technologies are reshaping the way brands connect with customers.
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