Age of the Customer
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KubeCon Europe 2026: The Not-So-Unseen Engine Behind AI Innovation?
At KubeCon Europe 2026, Kubernetes’ AI story shifted from “add support” to “rebuild the platform.” AI conformance, upstream GPU orchestration, shared inference blueprints, and in-platform governance are setting the new defaults.
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CMOs’ “AI Creative Leap”: From Making Ads To Designing Meaning
AI doesn’t replace creative — it reveals what matters Advertising “creatives,” the humans, have always evolved alongside the tools, media, and economics of their time. What AI is doing now isn’t breaking creativity (v.) — it is revealing what an advertising and marketing “creative” (n.) is about in the first place. In the earliest days […]
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Siemens RXD Summit 2026: Industrial AI Shifts From Models To Systems, And China Is The Proving Ground
Last week’s Siemens RXD Summit (Real Meets Digital) in Beijing marked a strategic milestone for the company, not only as its first RXD technology summit but also as a clear signal of how central China has become to Siemens’ global industrial AI strategy. Siemens positioned China not just as a growth market but as a […]
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SAP’s Reltio Acquisition Forces A Choice For CIOs
The SAP-Reltio Deal Is About Who Controls Your Future Architecture We have seen a lot of M&A activity trying to capitalize on AI hype. SAP’s acquisition of Reltio isn’t that. Instead, the acquisition is a strategic, pragmatic shot by SAP to own the master data layer and make the future enterprise architecture more interoperable, particularly […]
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The State Of Stablecoin In Japan
In a recent conversation with Makoto Shibata (Head of FINOLAB and former managing director and head of the global innovation team at MUFG), I explored how stablecoins are evolving from crypto experiments into real financial infrastructure in Japan. The takeaway? Japan’s stablecoin ecosystem is no longer just living in paper and pilot. It’s real, regulated, […]
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Curated Connections, Lasting Impact: A Look Inside The Special Programs At Forrester’s CX Forum West
Focused networking through the special programs at Forrester’s CX Forum West creates relationships that expand and sharpen perspectives, driving meaningful impact well beyond the event itself.
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Curated Connections, Lasting Impact: A Look Inside The Special Programs At Forrester’s CX Forum East
Focused networking through the special programs creates relationships that expand and sharpen perspectives, driving meaningful impact well beyond the event itself.
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From Isolated Tests To Always-On Optimization: Insights From The Experience Optimization Solutions Landscape, Q1 2026
Experience optimization (EO) has moved well beyond isolated A/B tests on web pages. Today, organizations increasingly rely on EO solutions to respond to rapidly changing customer behaviors, deliver tailored digital experience in real time, and prove measurable business impact across digital journeys, products, and channels. We recently published The Experience Optimization Solutions Landscape, Q1 2026. […]
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The Flowchart Is Dead — Long Live The Flowchart
About a year ago, a few of my Forrester colleagues and I coined a joke term for the dominant pattern vendors were passing off as “agentic.” The term was “agentish,” and it described workflows that were largely comprised of deterministic, flowchart-driven processes with LLM-based components embedded in them. The “agents” in agentish systems had little […]
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Please Test Your AI Agents — Like, At All
Recently, there’s been some very public (and, frankly, very funny) AI agent and bot failures. Like Chipotle’s assistant supporting codegen (since patched): “Stop spending money on Claude Code. Chipotle’s support bot is free” (r/ClaudeCode) And in a surreal fashion, Washington state’s call-center hotline providing Spanish support by speaking English with a Spanish accent: “Washington state […]
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Rising Infrastructure Costs Aren’t A Blip — They’re A Reset
Over the past several months, I’ve gotten a sharp uptick in questions from infrastructure leaders trying to make sense of rising infrastructure costs. The questions are all variations of the same theme: What’s actually driving this? Is it temporary? And what — realistically — can we do about it? The short answer is that this […]
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Elevate The Digital Experience With Digital Insights
Digital leaders know that delivering great digital experiences requires more than dashboards and metrics. It requires understanding how customers behave, why they behave that way, and how to turn those insights into decisions that improve business and customer outcomes. In our recently published report, Elevate The Digital Experience With Digital Insights, we examine how organizations […]
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Email Service Providers Use AI To Inspire An Email Functionality Leap
The latest Forrester Wave™ on email marketing service providers finds that AI capabilities contribute to a significant leap forward in functionality.
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In Their Words: Why Executives Choose Forrester
Forrester has helped guide business leaders through every major technology shift of the past four decades — and AI is no exception. Learn how executives move faster, de-risk decisions, and win and serve clients better through our AI research and advice.
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I’m A CX Leader … Get Me Out Of Here!
We’re seeing a lot of people churn in organizations at the moment, from wholesale reorganizations to CX leaders swapping jobs. This might be a sign of a healthy job market, or maybe it’s a sign that some seasoned CX leaders are quietly wondering whether they’ve hit a ceiling and are moving sideways. Ever feel like […]
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Asia Pacific Tech Spending Will Grow 9.3% In 2026, But Inflation And Geopolitical Risk Will Erode Purchasing Power
Forrester forecasts that Asia Pacific tech spending will grow 9.3% in 2026, with the region spending over US$437 billion on new technology between 2026 and 2030. Growth is driven by software, services, communications equipment, and tech outsourcing, with computer equipment seeing the strongest category growth at 13.7%, fueled by hyperscaler investment in AI-optimized data centers. […]
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Make CX A Business Mandate In Financial Services
Many customer experience (CX) leaders struggle to get executive buy-in. A conversation about customer loyalty or a dashboard highlighting month-over-month channel performance just doesn’t have the sway because CX is not just about survey results or incremental improvements to channels or touchpoints — it is a primary lever for growth, trust, and long‑term competitiveness. The […]
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Oracle Embraces AI At JavaOne
If you couldn’t make it to NVIDIA GTC this year, you could still find plenty of AI at JavaOne. About 400 people attended the keynote in person, with more online. That keynote was called “Java for an AI World.” Oracle thinks Java is a great programming language for AI, and it claims its strength over […]
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Why IBM Paid $11B For Real-Time AI, Not Kafka
IBM just closed its $11 billion acquisition of Confluent on March 17, 2026, acquiring the data streaming platform that more than 6,500 enterprises — including 40% of the Fortune 500 — rely on to power real-time operations. Confluent was also named a Leader in The Forrester Wave™: Streaming Data Platforms, Q4 2025. The deal could […]
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Your Essential “Pack” To Select A Digital Analytics Solution: Start From Use Cases, End With Feature Comparison
When organizations set out to select a digital analytics vendor, the process often starts in a familiar place: comparing technology capabilities. Buyers naturally gravitate toward current offering and strategy comparisons to understand how vendors stack up feature by feature and where platforms are headed. This is exactly where The Forrester Wave™: Digital Analytics Solutions, Q3 […]
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