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Buyer behavior is changing faster than most go-to-market models can adapt. At AI Forum Singapore, learn how to align strategy, execution, and AI adoption to compete in a world of autonomous buyers.
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The Databricks Data + AI Summit 2026 signals a shift from experimentation to enterprise-scale, agentic AI. With over 30,000 attendees (representing a 36% annual increase) and global participation across more than 150 countries, Databricks is positioning itself as a foundational platform for data-intelligent applications. Last year, we wrote that Databricks went “beyond the lakehouse” by […]
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The rise of the “Claude Cowboy” signals a fundamental shift. As AI democratizes analysis and automation, the value of the RevOps function moves from producing reports to interpreting signals, managing risk, and guiding better decisions.
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Across our CX events in Amsterdam, New York City, and San Francisco, the message was clear: The organizations that thrive in the AI era won’t be the ones with the best AI; they will be the ones that put people first.
What are AI insights?
AI insights are the meaningful patterns and learnings generated by applying artificial intelligence to data. They help organizations uncover trends, predict outcomes, and make more informed decisions by turning large volumes of information into actionable business intelligence.
Why is an AI strategy critical for businesses today?
An AI strategy ensures that investments in data, models, and talent support business goals rather than isolated experiments. It helps organizations prioritize use cases, manage risk, and focus resources on initiatives that deliver measurable value and competitive advantage.
What challenges do organizations face when adopting artificial intelligence?
Organizations often face challenges with data quality, talent shortages, and integrating AI into existing systems and workflows. Governance, ethics, and trust are also major concerns. Successfully
adopting AI requires both technical capabilities and effective organizational change management.
How do companies measure AI adoption success?
Companies measure AI success by outcomes and adoption. Common metrics include time to value, ROI, model performance, and how widely AI tools are used across teams. Ongoing measurement ensures that AI initiatives deliver sustained impact, not just technical results.
How does Forrester help clients with AI insights and strategy?
Forrester helps leaders turn AI insights into decisions and action. Through research, frameworks, and advisory support, Forrester guides organizations in assessing maturity, selecting technology, aligning teams, and reducing risk to achieve real business outcomes from AI.
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The ground is shifting beneath B2B go-to-market strategies — and the old rules no longer apply. At B2B Forum EMEA, learn how to navigate the GTM singularity and turn disruption into a catalyst for growth.
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The next generation of CIOs will be defined not by the systems they run, but by the business outcomes they help create. As AI reshapes organizations, technology leaders must bridge business and technology to guide investment decisions, orchestrate transformation, and ensure AI delivers value responsibly.
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Last week at Nexthink’s Masters of Experience event in London, one theme came through clearly in every conversation I had with digital workplace leaders, IT practitioners, and experience innovators: The ways that organizations use digital employee experience management (DEXM) solutions are expanding. AI dominated the agenda — as expected. But the real story wasn’t about […]
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Last week’s Identiverse conference in Las Vegas left no doubt that the scope and importance of identity security is now magnified. Identiverse 2026 underscored the current transition in identity security as organizations grapple with an expanding universe of identities beyond humans. As Ping Identity CEO Andre Durand framed it in his opening keynote, the industry […]
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Last week, Forrester released The Forrester Wave™: Extended Detection And Response Platforms, Q2 2026. This is the third iteration of the extended detection and response (XDR) Wave, with prior versions published in 2021 and 2024. This Wave differs significantly from the past, especially because of: The number of vendors. This year, only seven vendors were […]
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AI adoption is accelerating, but confidence in its outcomes isn’t. At Forrester’s AI Forum 2026, security and risk leaders will learn how to shift from traditional protection to a trust-and-assurance mandate — with practical frameworks, real-world perspectives, and strategies to secure an increasingly agentic enterprise while enabling innovation.
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As AI intermediates how buyers discover and interact with content, competition is shifting from ranking to being selected — and from visibility to delivering context-rich, credible experiences. Organizations must align content, data, and systems now to compete in AI-mediated journeys where inclusion is only the starting point.
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AI is now standard across marketing agencies — but its impact remains constrained. Forrester’s “The State Of AI Inside US Marketing Agencies, 2026” finds that CMOs must shift their AI ambitions toward creativity, differentiation, and growth to unlock real value.
Webinar
Join us September 24 to see how Bank of America turned AI ambition into enterprise-wide impact by starting with customers and scaling with trust.
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FinOps X continues to be one of the fastest-growing and most action-packed events on our calendar. FinOps X 2026 outdid the prior year’s iteration with 2,500 total attendees, up 25% from FinOps X’s 2025 count. Last year, we wrote that AI cost management was a “nascent but growing” theme at the event. Wow, that has […]
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As CMOs take on greater responsibility for AI-driven business outcomes, they must lead changes in how marketing is structured, executed, and measured. This is exposing a gap between what CMOs need and what traditional agencies deliver, creating an opportunity for a new class of partner focused on transformation, not just execution.
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The IT singularity is already here — and traditional IT operating models can’t keep up with an always-on, AI-driven world. Learn how technology leaders are adapting now and what it takes to turn disruption into real business advantage at Forrester’s 2026 Technology & Innovation Forums.
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New Forrester and 4As research shows that agencies are prioritizing ecosystems that connect data, creative, media, and commerce at scale, with Google emerging as the leading partner. As marketing moves from isolated tools to integrated operating systems, the ability to orchestrate end-to-end workflows is becoming the new competitive edge.
Webinar
Join us July 21 to learn how CIOs and tech leaders turn AI into measurable business outcomes. Bring clarity, accountability, and value to your AI strategy.
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Real-time data is reality. It is the context that represents the physical and digital reality of what is happening in your business right now. That context is what AI agents need to make accurate decisions and take appropriate actions that affect customers, operations, the workforce, and the market. Unlike humans, AI agents act at digital […]
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Many AI efforts stall at experimentation. At Forrester’s AI Forum 2026, technology leaders will learn how to architect context, intent, and skills into an operating model that turns AI activity into measurable business outcomes.
