AI Insights
Artificial intelligence (AI) has the potential to fundamentally remake the nature of firms, employment, and how work gets done. Get the latest AI insights and strategic perspectives from Forrester analysts and experts.
Insights
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Agentic AI Strengthens Digital Adoption Platform Offerings
Digital adoption platform (DAP) providers have always been at the forefront of integrating automation into workflows, so integrating agentic AI is a logical next step. Learn the agentic AI use cases that DAP vendors are exploring to further boost performance.
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Key Questions Dominating The Innovation Agenda
While we receive many client inquiries on best practices for innovation management, there have been four recurring categories of inquiries lately that dominate our client conversations.
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Technology Service Provider Acquisitions: A Strategic Shift To AI And Industry Services Is Underway
The purchase momentum continues for technology service providers (in a slow deals market) in 2025. Find out what this acquisition trend signals where providers are headed overall.
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Transforming Enterprise Business Apps With Powerful AI Ecosystems And Marketplaces
We can’t emphasize enough the importance of interconnected networks and ecosystems to the enterprise application software market. Industry cloud providers and hyperscalers possess several key advantages in nurturing and leading these innovation networks. So what does this acceleration of AI software and services on industry cloud and hyperscaler marketplaces mean? Well, it depends on the […]
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The Rise Of Digital Coworkers: Moveworks Bets Big On AI Agents
Moveworks’ global event in San Jose marked a major inflection point in enterprise AI with the announcement of Agent Studio, Plugin Workspace, and an AI Agent Marketplace — all part of its strategy to become the go-to platform for building business-ready AI agents. Analysts Julie Mohr and Rowan Curran provide their insights on the announcements. […]
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OpenAI Requires Identity Verification For Access To Its Latest Models
OpenAI announced that it will require organizations to complete an identity verification (IDV) process to verify their organization’s identity before being allowed to access the latest OpenAI models. Identity verification will likely require developers to digitally verify themselves using government-issued photo ID from permitted countries and prove their affiliation with their organization. Forrester expects that […]
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Atlassian’s AI Offensive Is Changing Work Forever
Atlassian has launched a sweeping upgrade to its platform, and the message is crystal-clear: AI isn’t just a feature; it’s the foundation. If you’re working in tech, managing teams, or even just part of a business using Jira or Confluence, this isn’t a subtle shift; it’s a tectonic one. Atlassian dropped a full suite of […]
Discover 10 Top Emerging Technologies For 2025
Be among the first to explore the emerging technologies set to transform industries and redefine strategies. Join our live webinar with Forrester VP Brian Hopkins on May 21. Exclusive insights + live Q&A!
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Unveiling AI Risks In The Software Supply Chain
In the age of intelligent automation, enterprise business applications (EBAs) are increasingly embedding and integrating sophisticated AI agents to drive efficiency, insights, and innovation.
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Sovereign AI: NexGen Cloud Gets Funds For Its Infrastructure In Europe
Cloud vendors are focusing on bringing AI solutions to their customers in ways that addresses sovereignty concerns rising from the mounting geopolitical instability globally. Just in the first two weeks of April, we have seen this at KubeCon 2025 Europe and at Google Cloud Next 2025 in Las Vegas.
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XR Steps Back, AI Steps Up: The Shake-Up In Our 2025 Emerging Technologies
Forrester’s 2025 top 10 emerging technologies report reveals a major shift in the tech landscape, driven by AI acceleration and changing market dynamics. Longtime list members extended reality and Zero Trust edge are stepping back, making room for two fast-moving innovations — one of which was virtually unknown just a year ago. The earlier release gives tech leaders more time to strategize and align with upcoming breakthroughs in AI and beyond.
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The New US Federal AI Policy Demands That Government And Private-Sector Tech Leaders Embrace Responsible And Explainable AI
Today, under the headline-grabbing geopolitical and geoeconomic volatility, a significant, and potentially more consequential, transformation is unfolding in the public sector.
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Key Takeaways From The Forrester Wave™: Business Intelligence Platforms, Q2 2025
Get two key takeaways from our latest evaluation of business intelligence platform offerings, which are contrary to the common narrative on business intelligence.
Scale Your AI Strategy To Maximize ROI
Unlock the blueprint for AI success. Discover how to align strategy, prioritize impactful use cases, and close the talent gap — everything you need to expedite ROI and achieve tangible success through AI.
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Navigate The Evolving Landscape Of AI Technical Services
Understand the significance of AI technical services in scaling and optimizing AI implementations across business capabilities.
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From First Touch To Automated Engagement: The Evolving Front Office
The Forrester Wave™: Customer Relationship Management Software, Q1 2025, our latest evaluation of CRM providers, shows a market on the cusp of change.
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What You Can Learn From Shopify’s CEO’s Memo On Workforce AI
A recent memo from Shopify’s CEO Tobias Lütke reveals some important lessons about workforce AI. Learn what they are and how you can apply them to your organization in this post.
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The AI Effect: Pervasive, Promising, And Pressing
AI is rapidly transforming industries, and clients are seeking guidance on how to invest wisely and measure ROI amid the hype. As AI continues to evolve, trust in data, models, and outcomes will be crucial for scaling and realizing its full potential. The future of AI is about balancing innovation with careful planning to stay ahead without being overwhelmed.
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Qualtrics X4 Highlights: AI-Powered Research Is Expanding
What do AI-powered advancements such as Experience Agents and Qualtrics Edge mean for experience research today and in the future? Here are three takeaways from Qualtrics X4.
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Intel Vision 2025 Event: An Iconic American Semiconductor Tech Titan
After the announcement of Intel’s new CEO Lip-Bu Tan and the decision to keep both Products and Foundry businesses, Forrester went to Intel Vision 2025 looking for more details about the company’s turnaround plan.
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Don’t Leave Consumers Behind In Your Agentic AI Journey
As businesses implement agentic AI, it will begin to trickle into consumer experiences. Find out how with some examples of agentic AI consumer use cases in this preview of our new report.
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OCBC’s Journey To Becoming A Generative AI Pioneer
OCBC has emerged as a leader in enterprise AI adoption, seamlessly integrating generative AI (genAI) across its operations. I recently spoke with Donald MacDonald, head of OCBC’s Group Data Office, about the bank’s AI journey. Q: Donald, OCBC’s success with AI seems to stem from a long-term vision rather than a sudden pivot. How did […]
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