AI Insights
Artificial intelligence (AI) has the potential to fundamentally remake the nature of firms, employment, and how work gets done. Get the latest AI insights and strategic perspectives from Forrester analysts and experts.
Insights
Blog
It’s Time To Be More Strategic About AI In Customer Service
To truly unleash the potential of AI, there needs to be a fundamental shift in how we infuse AI into customer service. Learn more in this preview of our upcoming CX Summit APAC event next month.
Blog
Apple Ushers In The Era Of Spatial Computing, Building On Computer Vision Advances
Devices such as Apple’s Vision Pro leverage computer vision to mix the digital and physical worlds. Learn four trends that are accelerating the adoption of computer vision applications today.
Avoid Zombie AI Projects With Our Best Practices
Download our AI myths and best practices guide. Learn how to avoid missteps, prioritize value, and move AI projects out of limbo with quick wins.
Blog
From Taylor Swift To “Civil War” — Brand AI Models Clean Up AI Creative Pollution
What is creative pollution and how can organizations avoid it? Find out in this preview of a new report on brand AI models.
Blog
Will RPA Platforms Remain Relevant? AI Agents May Hold The Answer.
How will RPA platforms stay relevant in an era of generative AI? Get six ways and a detailed timeline of the of the progression of automation tools in this post.
Blog
Caution And Lack Of Understanding Steer UK Consumer Attitudes Towards Generative AI
Recent surveys about UK consumer attitudes towards AI and generative AI show one sentiment: cautious skepticism. Get three key takeaways from our most recent data in this preview of our upcoming session at CX Summit EMEA.
Podcast
The Rise Of AI In The Cloud
How important is AI to cloud providers? And how vital is cloud to the expanding list of AI workloads? In this episode, Vice President and Principal Analyst Mike Gualtieri and Principal Analyst Lee Sustar explore all aspects of the rise of AI in the cloud.
Blog
Embracing The Fusion Of Humans + AI: Win With Boundless Experiences
Don’t miss the CX Summit APAC 2024, which promises to be riveting as industry speakers and Forrester analysts share their insights on CX, digital, and marketing, and how AI is making an impact. Join us in Sydney, Australia, or as a digital experience on May 28 to hear from Forrester analysts and industry experts.
Honor Your Tech Excellence With The Prestige Of A 2024 Forrester Award
We’re accepting nominations for our global 2024 Technology Strategy Impact and Enterprise Architecture Awards. Deadlines are approaching. Check out our award requirements and submit your nomination today.
Blog
Solve The AI Trust Dilemma At CX Summit EMEA
As organizations increasingly invest in genAI capabilities and consumer-facing use cases, they need to consider consumer trust. Learn how to foster trust in this CX Summit EMEA keynote preview.
Blog
Generative AI Will Not Fulfill Your Autonomous SOC Hopes (Or Even Your Demo Dreams)
It’s easy to trust generative AI implementations because of how human they feel. But when it comes to security, there are still some fundamental challenges to overcome with genAI. Learn more about those challenges in this post.
Blog
The Art And Craft Of Insight-Driven Transformation: An Interview With Dr. Mark Powell
We sat down with the author, consultant, and entrepreneur to discuss insight-driven transformation and how companies can move towards the next phase of digital transformation.
Blog
Build Your GenAI Strategy On A Rock-Solid Foundation (Model)
The market for AI foundation models is still in its infancy. While enterprises still rely mostly on pretrained large language models for AI needs, the market is evolving and changing quickly. Tech leaders must understand how to navigate it.
Blog
It Ain’t Just AI: What We Saw At Google Cloud Next
Google recently held its Google Cloud Next conference four months early to unveil new AI offerings and upstage its rivals. Get a detailed review of all of the announcements at the event in this post.
Conquer Your GenAI Security, Risk & Privacy Fears
Watch our webinar to learn how security leaders can identify and manage enterprise genAI risk across models, APIs, and applications — and follow paths to secure, trusted adoption.
Blog
Intel Bets On AI Everywhere And Demand For Smaller, Targeted LLMs
Tech leaders are rethinking their strategic partnerships, because silicon matters again. That's why so much attention was paid to this year's Intel Vision conference. Get our key takeaways from the event including three intriguing Intel product announcements.
Blog
Unlock The Power Of AIOps
The growing complexity of IT infrastructures creates a daunting task to manage and optimize systems, especially while maintaining a vital business-IT alignment. This is where AIOps and observability can deliver benefits.
Blog
Revolutionizing IT Operations Comes With Manageable Risks
The move to high-performance IT puts AIOps and observability in the spotlight. But like any transformative initiative there are risks associated with implementing AIOps. Learn the five key risks of implementing AIOps in this post.
Blog
A Guide For Understanding The Marketing Analytics Landscape
Harnessing the power of marketing analytics isn’t just about crunching numbers — it’s about unlocking insights. Get a roadmap for navigating the marketing analytics landscape in this preview of our new report.
Blog
Five Ways That Generative AI Brings Superpowers To Portfolio Marketers
Portfolio marketers have a broad role, from keeping up to date on market intelligence and developing go-to-market strategies and messages to launching offerings and training sellers. Learn five ways generative AI can help portfolio marketers automate tasks and increase productivity and creativity.
Empower Your Marketing Org To Drive A Bigger Impact With GenAI
Download our generative AI (genAI) guide for CMOs to create a clear vision and strategy for B2B marketing genAI adoption with guardrails to mitigate risk — and a framework to assess your readiness.
Blog
What I Learned About GenAI From Over 100 Indian CMOs
Discussions with 100 CMOs and key marketing leaders in India revealed the massive transformation genAI is already bringing to many marketing organizations across the Indian subcontinent. Read some of their comments in this post.
Blog
The New Chief Artificial Intelligence Officer Role Balances AI Champion And Risk Manager
US federal agencies must now have a chief artificial intelligence officer responsible for operationalizing the safe use of AI. Learn more about this move and the implications in this blog post.
Blog
Quantifying Microsoft Copilot For Microsoft 365 Use Just Got Easier
Microsoft’s new Copilot Dashboard aims to significantly upgrade the data available to Copilot M365 users. Learn how in this post.
More posts