Business Intelligence
Better ways of doing business are locked up in your company’s data. Business intelligence can play the role of Rosetta Stone. Read best practices for selecting and orchestrating business intelligence software.
Insights
Blog
GenAI Will Shatter And Reconstruct Every Company And Industry
How will generative AI reconstruct companies, industries, countries, and roles? Our analysts try to answer one of the biggest questions in business today.
Blog
Predictions 2024: GenAI And Partners Help B2B Marketing, Sales, And Product Endure A Wild Ride Ahead
B2B marketing, sales, and product functions in 2024 will face disruption and opportunity from generative AI, making alignment more critical than ever. Learn more about what’s coming in 2024.
Blog
BI Governance Lets You Have Your Cake And Eat It, Too
Learn how BI governance can help you achieve true data democratization at your organization.
Blog
GIS Innovations Flooded ESRI’s 2023 User Conference
With extreme heat waves, wildfires, and floods facing populations everywhere, Esri sees the opportunity as well as the danger. Learn more in this review of the Esri user conference.
Blog
How Data Pros Can Help Build The Future Of Customer Experience Insights
Join us at Forrester’s Data Strategy & Insights event to learn about how customer experience and data professionals can work more closely to ensure that they collectively provide the analytics and insights their organizations need to improve experiences.
Blog
ThoughtSpot Acquires Mode Analytics, Goes After Data Pros
In the recently published report, The Forrester Wave™: Augmented Business Intelligence Platforms, Q2 2023, we wrote that “ThoughtSpot’s continued focus on conversational user experience (UX) is no longer differentiating.” ThoughtSpot’s announced acquisition of Mode Analytics on June 26 is perhaps a means for ThoughtSpot to grow beyond its historical business user-focused strength in UX. Mode […]
Blog
Key Findings From Forrester’s Latest BI Research, Including The Forrester Wave™: Augmented Business Intelligence Platforms, Q2 2023
Enterprise business intelligence (BI) continues to be the last mile to insights-driven business capabilities. No matter what technology foundation you’re using — a data lake, a data warehouse, data fabric, data mesh, etc. — BI applications are where business users consume data and turn it into actionable insights and decisions. The BI market has thrived […]
Blog
Are LLMs Poised To Be A Great Business Intelligence Equalizer? Not Yet.
Despite all the talk about generative AI, one largely ignored area where generative AI will have a disruptive impact is enterprise analytics, specifically business intelligence. Learn six areas where vendor capabilities are emerging.
Blog
Cloud Powers Retail Through The Economic Slowdown
The retail industry was an early adopter of cloud and has continued to expand its use. Learn three key trends from our new report The State Of Cloud In Retail.
Blog
Computer Vision Technology Is A Promising Latecomer To The Insurance Market
Computer vision technology is a recent entrant in insurance, but it has the potential to revolutionize how insurers process claims, identify fraud, and evaluate risk.
Blog
Use Digital Decisioning Solutions To Drive Your Operational Excellence
Our recent 2022 survey found that, among APAC data and analytics decision-makers, only 13% indicated that their enterprise has advanced insights-driven business maturity — that is, they use a decide-act-learn-improve loop to ensure that insights are having maximum business impact. Among these data and analytics decision-makers, 23% expected their organization to use decisioning platforms to […]
Blog
TIER: Tech Layoffs Are Signaling Something Much More Than A Downturn
Tech firms are making labor cuts to focus on profits instead of growth. Find out what this could mean for your industry and how you should respond.
Blog
TIER: Use Forrester’s Tech Insights And Econometric Research To Succeed In 2023
To help execs prepare for 2023, we just published a new report, Use Forrester’s Tech Insights And Econometrics Research To Plan For 2023, to give insight into what labor, investments, budgets, and productivity will look like this year.
Blog
BI Vendors Can’t Resist The Sheen Of Data Fabric
Learn the the two most significant trends that Forrester has been observing in the data and analytics space and what their implications are for your tech organization.
Blog
Salesforce Genie: One More Enterprise Data Warehouse And Analytics Option
Dear Salesforce, haven’t I been a good, objective, reasonable, helpful industry analyst? Why would you make my life more difficult? For years, clients have been reaching out with the following question: If a significant portion of all my enterprise data comes from SAP or Oracle business applications (ERP, CRM, etc.), should SAP BW/4HANA or Oracle […]
Blog
The State Of The Insights-Driven Business, 2022
Firms with advanced insights-driven business (IDB) capabilities continue to outpace their competition and deliver better growth than less mature firms. What differentiates these firms is that they have consistently invested time, effort, and resources across the five IDB competencies: strategy, data, platforms, internal partners, and practices. In our latest, updated research, we found that more […]
Blog
Right Insights, Right Time: What Is DataComs, And Why Should You Care?
This week, Forrester published Data Communications Will Make Or Break Your Data Literacy Efforts. In this first research report on this topic, clients will discover how closing gaps in communication can ignite insights-driven decision-making. This content will resonate most with people leaders or change agents who are struggling to transport insights-related messages from the top […]
Blog
Actionable Insights And Metrics That Unlock Channel Sales Growth
Importance Of Channel Sales Metrics Today, actionable insights are the backbone of channel sales organizations. Collecting the right data and transforming it into actionable insights enables channel sales leaders to spot risks, find opportunities for growth, and make smarter decisions. In other words, tracking the right metrics could mean the difference between hitting your channel […]
Blog
Data Into Dollars: Can You Turn Your Data Into Revenue?
Forrester's research shows that advanced insights-driven businesses were 8.5 times more likely to report at least 20% revenue growth in 2021.
Blog
Meet The Analyst Covering Data Storytelling, Data Literacy, And Data Leadership: Kim Herrington
Tell Us About Yourself I help people seek, solicit, and speak data and information in safe-to-share environments. I can help data, technology, and business leaders influence culture change and ignite insight-driven decision-making at their organizations. I empower those at any point in their development journey to be curious, creative, critical thinkers who are undaunted by […]
More posts