Business Intelligence

Better ways of doing business are locked up in your company’s data. Business intelligence can play the role of Rosetta Stone. Read best practices for selecting and orchestrating business intelligence software.

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Computer Vision Technology Is A Promising Latecomer To The Insurance Market

Indranil Bandyopadhyay March 9, 2023
Computer vision technology is a recent entrant in insurance, but it has the potential to revolutionize how insurers process claims, identify fraud, and evaluate risk.
Blog

Use Digital Decisioning Solutions To Drive Your Operational Excellence

Guannan Lu February 9, 2023
Our recent 2022 survey found that, among APAC data and analytics decision-makers, only 13% indicated that their enterprise has advanced insights-driven business maturity — that is, they use a decide-act-learn-improve loop to ensure that insights are having maximum business impact. Among these data and analytics decision-makers, 23% expected their organization to use decisioning platforms to […]

Unlock The Secret To 2023 Tech Success

Attend our predictions webinar on overcoming resource constraints with a focus on resiliency and talent.

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TIER: Tech Layoffs Are Signaling Something Much More Than A Downturn

Christopher Gilchrist February 3, 2023
Tech firms are making labor cuts to focus on profits instead of growth. Find out what this could mean for your industry and how you should respond.
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TIER: Use Forrester’s Tech Insights And Econometric Research To Succeed In 2023

Christopher Gilchrist January 24, 2023
To help execs prepare for 2023, we just published a new report, Use Forrester’s Tech Insights And Econometrics Research To Plan For 2023, to give insight into what labor, investments, budgets, and productivity will look like this year.
Blog

BI Vendors Can’t Resist The Sheen Of Data Fabric

Boris Evelson January 5, 2023
Learn the the two most significant trends that Forrester has been observing in the data and analytics space and what their implications are for your tech organization.
Blog

Salesforce Genie: One More Enterprise Data Warehouse And Analytics Option

Boris Evelson December 8, 2022
Dear Salesforce, haven’t I been a good, objective, reasonable, helpful industry analyst? Why would you make my life more difficult? For years, clients have been reaching out with the following question: If a significant portion of all my enterprise data comes from SAP or Oracle business applications (ERP, CRM, etc.), should SAP BW/4HANA or Oracle […]
Blog

The State Of The Insights-Driven Business, 2022

Boris Evelson August 25, 2022
Firms with advanced insights-driven business (IDB) capabilities continue to outpace their competition and deliver better growth than less mature firms. What differentiates these firms is that they have consistently invested time, effort, and resources across the five IDB competencies: strategy, data, platforms, internal partners, and practices. In our latest, updated research, we found that more […]

Prepare Your Infrastructure For 2023 Change

Get our Predictions 2023 guide to explore the infrastructure shifts driving transformation and resiliency.

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Right Insights, Right Time: What Is DataComs, And Why Should You Care?

Kim Herrington July 19, 2022
This week, Forrester published Data Communications Will Make Or Break Your Data Literacy Efforts. In this first research report on this topic, clients will discover how closing gaps in communication can ignite insights-driven decision-making. This content will resonate most with people leaders or change agents who are struggling to transport insights-related messages from the top […]
Blog

Actionable Insights And Metrics That Unlock Channel Sales Growth

Stephanie Sissler June 22, 2022
Importance Of Channel Sales Metrics Today, actionable insights are the backbone of channel sales organizations. Collecting the right data and transforming it into actionable insights enables channel sales leaders to spot risks, find opportunities for growth, and make smarter decisions. In other words, tracking the right metrics could mean the difference between hitting your channel […]
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Data Into Dollars: Can You Turn Your Data Into Revenue?

Aaron Katz June 2, 2022
Forrester's research shows that advanced insights-driven businesses were 8.5 times more likely to report at least 20% revenue growth in 2021.
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Meet The Analyst Covering Data Storytelling, Data Literacy, And Data Leadership: Kim Herrington

Kim Herrington May 17, 2022
Tell Us About Yourself I help people seek, solicit, and speak data and information in safe-to-share environments. I can help data, technology, and business leaders influence culture change and ignite insight-driven decision-making at their organizations. I empower those at any point in their development journey to be curious, creative, critical thinkers who are undaunted by […]
Blog

The Top Tech That Will Win Over Banks In 2022

Jost Hoppermann April 29, 2022
Banks are investing in a wide range of emerging technologies. Not all have equal potential today. Find out what’s hot and what’s not.
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Don’t Set Yourself Up To Fail: Move Away From Marketing Sourcing Metrics

Brett Kahnke March 11, 2022
Sourcing metrics provide precious little insight. Why do marketing leaders and teams still embrace them as the primary gauge of their success?
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The Future Of BI — No, It’s Not As Simple As “The Dashboards Are Dead”

Boris Evelson February 23, 2022
BI is alive, but its adoption needs some help. Learn the three reasons why businesses struggle to get more mileage from their business intelligence applications.
Blog

Build Your Insights Capabilities To Leapfrog Competition

Boris Evelson February 14, 2022
Insights are critical for delivering the experiences that customers demand. Learn what it takes to become a more insights-driven business.
Blog

Asking The Right Questions For B2B Marketing ROI

Brett Kahnke January 31, 2022
How should marketers calculate the efficiency of their spend? The answer may not be immediately obvious — but it may also be simpler you think.
Blog

Long-Form Natural Language Generation Is In Play This Week

Boris Evelson November 16, 2021
A Forrester recommendation in a recent report is coming to fruition. In our Augmented BI Holds New Promises, But It’s Still Early Days report, we recommended to “find the right balance between customization and automation in NLG.” We also described two forms of natural language generation (NLG) for analytics: short-form NLG — automated but limited […]
Blog

Lemonade’s Acquisition Of Metromile: Start Your Engines! The Race For Digital Insurance Supremacy Just Took A New Turn

Jeffery Williams November 10, 2021
Talk about timing. Last week, Lemonade revealed Lemonade Car, its entry into auto insurance. This week, it announced the acquisition of Metromile, one of the largest usage-based auto insurers in the world. Insurance technology (insurtech) M&A has been strong, but admittedly, I didn’t expect to see a transaction like this so soon. But I suppose […]
Blog

The Future Of BI: Augmented And Personalized

Boris Evelson October 28, 2021
Will AI change how users gain insights from their BI platforms? The answer is ... complicated. Join us at Data Strategy & Insights to find out more.
Blog

Connected Insurance: Reality Or Hype?

Jeffery Williams August 16, 2021
I speak often with clients about the role of technology in insurance. Of the many innovations we discuss, connected insurance may be the most polarizing. Connected insurance (CI) is nascent across most insurance lines. But evolving consumer preferences and increasing competition from digital-first startups require forward-thinking insurers to harness emerging technology and invest in CI […]
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