consumer

Insights

Blog

Announcing Forrester’s Consumer Intelligence Platforms Landscape Report

Audrey Chee-Read August 12, 2025
It’s hard for marketers to keep track of the tools and platforms designed to help brands understand their consumers. As the demand for a more holistic view of the consumer and speed to insight grows, so does the scope of the platforms that support these needs.
Blog

US Economic Outlook H2 2025: Steady Growth, Growing Caution

Jitender Miglani August 8, 2025
The US economy performed relatively well in the first half of 2025 despite rising tariff uncertainty and delayed decision-making by businesses, consumers, investors, and central banks. Find out what to expect in the second half of 2025 in this preview of Forrester’s US Economic Trends And Outlook, H2 2025, report.
Podcast

AI Pricing, Outcome-Based Pricing, Developer Productivity

What It Means August 7, 2025
As the annual budgeting and planning season comes into full swing, we drill down into two unique pricing trends. We then take a detailed look at how to measure developer productivity.
Blog

US Consumers Want Subscription Companies To Do Better

Lily Varon August 1, 2025
The average US online adult has more than four monthly subscriptions, according to Forrester’s 2024 data. Subscription companies have room to improve what they provide their customers.
Blog

Inside Club Med’s Conversational AI Strategy: An Interview With Siddhartha Chatterjee

Aurelie L'Hostis July 30, 2025
Learn how Club Med designed, implemented, and continuously refined its conversational AI strategy — starting with a WhatsApp chatbot in Brazil.
Blog

Social Commerce Shows Promise But Still Hasn’t Hit Critical Mass In The US

Kelsey Chickering July 14, 2025
Forrester’s 2022 assessment of the state of US social commerce uncovered widespread consumer mistrust in social media, which fizzled social media platforms’ commerce ambitions. In our latest report, a 2025 look at “The State Of Social Commerce,” we maintain our reservations around social commerce “taking off” in the US, especially compared to emerging markets.
Blog

Six Ways That Prime Fuels Amazon’s Retail Growth

Jitender Miglani June 24, 2025
Forrester’s Jitender Miglani outlines the six investments that Amazon is making to enhance its retail offerings.
Blog

Navigating The Digital Consumer Landscape: Forrester’s New Research Reveals Where, How, And To What Extent Australians Engage Digitally

Tom Mouhsian June 16, 2025
In 2024, the digital behavior of Australian consumers is more dynamic and multifaceted than ever. My latest reports — The Digital Moments Map, 2024: Australia and The Digital Connections Tracker, 2024: Australia — offer a compelling look into how Australians engage with digital experiences across tasks, interaction modes, channels, and devices.
Blog

2025 NRF APAC Innovators Showcase: Innovation In Retail Technology

Sucharita Kodali June 10, 2025
Read this blog to learn more about the 25 companies tackling the retail industry’s pressing problems at the NRF’s APAC Innovators Showcase.
Blog

What Sets High-Performing Consumer Insights Teams Apart

Audrey Chee-Read June 3, 2025
How do the most successful consumer insights teams behave? Speed and strategy are the mandates. Get more details in this preview of a new report.
Blog

There Are Only Two Major Opportunities For OMS Vendors To Win New Deals Right Now

Emily Pfeiffer May 15, 2025
Digital businesses will still adopt order management systems, but we expect that most will do so in limited, specific ways. In the next 1-2 years, adoption will likely arise in these two ways.
Webinar

Navigate Volatility, Reaffirm Your Brand, And Fuel Growth In Disruptive Times 

Ready to tackle market volatility, changing customer expectations, and rapid digital disruption? Watch our webinar to learn how to stay resilient, put customers first, and boost loyalty in challenging times.

Master CX Metrics Without Data Overload

Missed the live webinar? Watch the replay to learn how to choose the right CX metrics for success, align and prioritize measurement with business goals, and track your progress.

Blog

US Economic Trends And Outlook: New Quarterly Series Tracks Growth Indicators For 2025

Jitender Miglani May 5, 2025
To understand the key trends and short-term outlook during the volatility of the US economy, read this Forrester blog.
Blog

Three Signs We’re In A Consumer Spend Slowdown

Audrey Chee-Read May 1, 2025
Though consumer behavior often lags behind sentiment, there are already indicators that they're pulling back on spending.
Blog

US Economic Outlook By GDP Components, Q2 2025

Jitender Miglani April 29, 2025
Economists expect inflation to rise again as the cost of imported goods increases and retailers pass these costs on to consumers. Here, we look at the current US GDP outlook for 2025 according to key growth indicators.
Blog

CX, Digital, And Marketing Leaders: Tap Discipline And Creativity To Navigate Through Volatility

Fiona Swerdlow April 19, 2025
Root your planning and actions in your customers and leave room to innovate while controlling the risks you can.
Blog

Four Ways To Mitigate The Impact Of Falling Traffic On Retail Websites

Emily Pfeiffer April 11, 2025
Learn four ways to proactively mitigate the impacts of falling traffic on retailer websites.
Blog

Ready Your Commerce Strategy For Growth Through Volatility

Chuck Gahun April 10, 2025
Learn three distinct and emerging commerce strategies that guide leaders amid volatility in this preview of a new report.
Blog

Brands, Take Cover: The Tariffs Have Hit The Fan

Dipanjan Chatterjee April 7, 2025
Consumers have begun to take several steps to manage the impact of tariffs on their pocketbooks. Learn the five buying behaviors to look out for among your customers and what steps to take in response.
Blog

Don’t Leave Consumers Behind In Your Agentic AI Journey

Audrey Chee-Read April 3, 2025
As businesses implement agentic AI, it will begin to trickle into consumer experiences. Find out how with some examples of agentic AI consumer use cases in this preview of our new report.
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