consumer
Insights
Blog
US Consumers Want Subscription Companies To Do Better
Most US online adults are not strangers to wrangling multiple subscriptions. According to Forrester’s 2024 data, the average US online adult has more than four monthly subscriptions. That includes Baby Boomers and Silent Generation-ers: nearly a third of them have more than four monthly subscriptions also! Subscription companies have room to improve what they provide their customers and how to help those customers have better experiences with those subscription
Blog
Inside Club Med’s Conversational AI Strategy: An Interview With Siddhartha Chatterjee
Learn how Club Med designed, implemented, and continuously refined its conversational AI strategy—starting with a WhatsApp chatbot in Brazil.
Blog
Social Commerce Shows Promise But Still Hasn’t Hit Critical Mass In The US
Forrester’s 2022 assessment of the state of US social commerce uncovered widespread consumer mistrust in social media, which fizzled social media platforms’ commerce ambitions. In our latest report, a 2025 look at “The State Of Social Commerce,” we maintain our reservations around social commerce “taking off” in the US, especially compared to emerging markets.
Blog
Six Ways That Prime Fuels Amazon’s Retail Growth
Forrester’s Jitender Miglani outlines the six investments that Amazon is making to enhance its retail offerings.
Blog
Navigating The Digital Consumer Landscape: Forrester’s New Research Reveals Where, How, And To What Extent Australians Engage Digitally
In 2024, the digital behavior of Australian consumers is more dynamic and multifaceted than ever. My latest reports — The Digital Moments Map, 2024: Australia and The Digital Connections Tracker, 2024: Australia — offer a compelling look into how Australians engage with digital experiences across tasks, interaction modes, channels, and devices.
Blog
2025 NRF APAC Innovators Showcase: Innovation In Retail Technology
Read this blog to learn more about the 25 companies tackling the retail industry’s pressing problems at the NRF’s APAC Innovators Showcase.
Blog
What Sets High-Performing Consumer Insights Teams Apart
How do the most successful consumer insights teams behave? Speed and strategy are the mandates. Get more details in this preview of a new report.
Blog
There Are Only Two Major Opportunities For OMS Vendors To Win New Deals Right Now
Digital businesses will still adopt order management systems, but we expect that most will do so in limited, specific ways. In the next 1-2 years, adoption will likely arise in these two ways.
Webinar
Navigate Volatility, Reaffirm Your Brand, And Fuel Growth In Disruptive Times
Ready to tackle market volatility, changing customer expectations, and rapid digital disruption? Watch our webinar to learn how to stay resilient, put customers first, and boost loyalty in challenging times.
Blog
US Economic Trends And Outlook: New Quarterly Series Tracks Growth Indicators For 2025
To understand the key trends and short-term outlook during the volatility of the US economy, read this Forrester blog.
Blog
Three Signs We’re In A Consumer Spend Slowdown
Though consumer behavior often lags behind sentiment, there are already indicators that they're pulling back on spending.
Blog
US Economic Outlook By GDP Components, Q2 2025
Economists expect inflation to rise again as the cost of imported goods increases and retailers pass these costs on to consumers. Here, we look at the current US GDP outlook for 2025 according to key growth indicators.
Master CX Metrics Without Data Overload
Missed the live webinar? Watch the replay to learn how to choose the right CX metrics for success, align and prioritize measurement with business goals, and track your progress.
Blog
CX, Digital, And Marketing Leaders: Tap Discipline And Creativity To Navigate Through Volatility
Root your planning and actions in your customers and leave room to innovate while controlling the risks you can.
Blog
Four Ways To Mitigate The Impact Of Falling Traffic On Retail Websites
Learn four ways to proactively mitigate the impacts of falling traffic on retailer websites.
Blog
Ready Your Commerce Strategy For Growth Through Volatility
Learn three distinct and emerging commerce strategies that guide leaders amid volatility in this preview of a new report.
Blog
Brands, Take Cover: The Tariffs Have Hit The Fan
Consumers have begun to take several steps to manage the impact of tariffs on their pocketbooks. Learn the five buying behaviors to look out for among your customers and what steps to take in response.
Blog
Don’t Leave Consumers Behind In Your Agentic AI Journey
As businesses implement agentic AI, it will begin to trickle into consumer experiences. Find out how with some examples of agentic AI consumer use cases in this preview of our new report.
Blog
The Total Experience Awaits At Forrester’s CX Summit 2025
Imagine a future where bold brand strategies seamlessly blend with real-world journeys to captivate and delight customers. Explore the tools to create that future at CX Summit North America, the premier gathering of CX, marketing, and digital professionals.
Blog
Tariffs, Your Customer, And Your Brand: A Common-Sense Guide
A tariff is simply a tax — when one country imposes a tariff on another (as the US has done with China and is threatening to do with Canada and Mexico), then products imported from those countries are subject to a tax.
Blog
Dry January Is Really A Lesson In Self-Optimization
The US Surgeon General’s recent warning on alcohol consumption and cancer risk comes at a time when many consumers are participating in dry January, with new terms such as sober-curious being used and demand for “sober bars.” But rather than getting caught up in the pessimistic future of alcoholic beverage companies or the food and […]
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