digital business
Digital business is mandatory for every firm. But is your digital presence a growth driver or merely table stakes? Learn how to truly harness what digital has to offer.
Insights
Blog
Marketing Best Practices For Ecodesign
Learn how companies are balancing reductions in environmental impact with meeting consumer demands.
Blog
There Are Only Two Major Opportunities For OMS Vendors To Win New Deals Right Now
Digital businesses will still adopt order management systems, but we expect that most will do so in limited, specific ways. In the next 1-2 years, adoption will likely arise in these two ways.
Lead And Focus CX With Purpose During Volatility
CX, digital, and B2C leaders: Don’t let market chaos spark reactive decisions. Watch this Forrester webinar to learn how to focus on what really matters during turbulent times.
Blog
S3NS Summit Highlights Sovereignty And Trusted Cloud Progress
S3NS, established three years ago, is a cloud hosting company that aims to deliver a sovereign and secure cloud solution for the French market. Formed as a joint venture between Google and Thales, S3NS adheres to strict governance rules to ensure compliance with French sovereignty requirements.
Blog
Highlight Reel: Insights From The Latest OMS Forrester Wave™
Read this Forrester blog for the top lessons learned from interviews with order management system customers.
Blog
How Emerging Tech Will Transform Digital Banking Experiences Over The Next Decade
Over the next decade, banks, fintechs, and big tech firms will use a combination of maturing and emerging technologies to introduce innovative interfaces, making digital experiences more intuitive and human-centered. These technologies will amplify consumer understanding, enhance automation, and accelerate the orchestration and delivery of digital banking experiences. As a result, digital banking experiences are evolving to become more assistive, anticipatory, and agentic, empowering consumers in unprecedented ways.
Webinar
Leading Through Volatility: Consumer Marketing, CX, And Digital Expert Panel
Ready to tackle market volatility, changing customer expectations, and rapid digital disruption? Watch our on-demand webinar to learn how to stay resilient, put customers first, and boost loyalty — even in challenging times.
Blog
The Marketer’s Guide To Volatility
Navigating Volatility Businesses are no strangers to volatility. In the past two decades, the dot-com bubble burst, the financial crisis triggered the worst recession since the Great Depression, and the COVID-19 pandemic precipitated a global shutdown. But the level of confusion during this bout of economic volatility is unlike anything CMOs and other business leaders […]
Transform Journey Maps Into CX Breakthroughs
Come to CX Summit EMEA to boost customer journeys with proven frameworks. Explore value lenses, checklists, examples, and tools to drive success while balancing quick fixes with breakthrough strategies.
Blog
Maximizing Financial Services CRM Value: Strategic Alignment And AI Adoption
A modern CRM is core to connecting organizational silos to drive customer and business value. Today, CRMs are integrating AI and adding intelligent agents to boost productivity and deliver personalized customer experiences at scale. This makes modern CRM an indispensable tool for financial services firms aiming to enhance customer experience, streamline operations, and drive growth. […]
Blog
Power Growth With Your Total Experience
When companies improve both brand equity and CX in tandem, there is a significant revenue uplift. Learn more at CX Summit EMEA June 2–4, 2025, in London.
Podcast
Google’s Monopolies, Microsoft’s AI Agents, Intel’s Latest Deal
In this episode, we look at a major legal ruling that could shake up the adtech market, some new capabilities to make AI agents even smarter, and a tech industry deal that could breathe new life into a struggling giant.
Blog
US Economic Outlook By GDP Components, Q2 2025
Economists expect inflation to rise again as the cost of imported goods increases and retailers pass these costs on to consumers. Here, we look at the current US GDP outlook for 2025 according to key growth indicators.
Blog
The Future Of Digital Experiences: A Human-Centered, Empowering Journey
Emerging technologies are transforming digital experiences, which are evolving to become more human-centered, assistive, anticipatory, and agentic.
Loyalty And Brand Growth — What’s Working For Top Brands?
Attend CX Summit on June 23–26 to learn secrets to success from American Express, Hilton, T-Mobile, Lowe's, and other brand leaders! Discover how they drive loyalty, revenue, and growth.
Blog
To DOGE Or Not To DOGE — Tesla Hits A Roadblock
Tesla’s blazing-hot growth trajectory has come to a screeching halt. These three areas will indicate whether or not it regains its momentum.
Blog
The Digital Frontier: Acing B2B E-Commerce
A capability gap, characterized by weak customer insights and overlooking key capabilities, is putting a damper on B2B e-commerce growth. Learn three ways that a new framework can help.
Blog
Government Organizations: Link Your Digital Metrics To Customer-Led Mission Outcomes
Get three lessons to help government agencies transform how they serve the public using technology.
Blog
CX, Digital, And Marketing Leaders: Tap Discipline And Creativity To Navigate Through Volatility
Root your planning and actions in your customers and leave room to innovate while controlling the risks you can.
Blog
Apple Gets Tariff Relief — Just Kidding!
As tariff volatility is dialed up a notch, companies like Apple will find it best to hunker down and do nothing until the dust settles. Get five predictions on what happens next.
Blog
Four Ways To Mitigate The Impact Of Falling Traffic On Retail Websites
Learn four ways to proactively mitigate the impacts of falling traffic on retailer websites.
Blog
Ready Your Commerce Strategy For Growth Through Volatility
Learn three distinct and emerging commerce strategies that guide leaders amid volatility in this preview of a new report.
Blog
Brands, Take Cover: The Tariffs Have Hit The Fan
Consumers have begun to take several steps to manage the impact of tariffs on their pocketbooks. Learn the five buying behaviors to look out for among your customers and what steps to take in response.
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