digital disruption
Digital disruption is accelerating rapidly to bring both chaos and opportunity to every industry. Is your firm ready to adapt to the continuing digital disruption? Find out how to make the most of the digital disruption in your industry by tapping into Forrester’s expertise in the resources here.
Insights
Blog
In The AI Era, Banks Need Dynamic Platforms — Results From The Forrester Wave™: Digital Banking Engagement Platforms, Q2 2026
To compete for customers and grow profitably, banks need the ability to adjust as much and as fast as required at any given moment. Leading digital banking engagement platforms (DBEPs) make that possible. My new report, The Forrester Wave™: Digital Banking Engagement Platforms, Q2 2026, reveals insights about the current AI and technology landscape in […]
Blog
What The History Of Ad Agencies Tells Us About CMO Power: Order-Takers To Strategic Partners — And Back Again
A Love Story Older Than Television The tension between CMOs and advertising agencies didn’t start with AI, procurement, or any media disruption. And history makes one thing clear: Agencies only gain power when CMOs don’t — or can’t — fully exercise theirs. It’s embedded in the very origin of the advertising agency itself. To understand […]
Blog
Beware The Magical Two-Person, $1 Billion AI-Driven Startup
Recent news stories are a reminder to evaluate AI "miracles" with a dose of healthy skepticism.
Blog
CMOs’ “AI Creative Leap”: From Making Ads To Designing Meaning
As AI absorbs execution at scale, creativity returns to its highest value. The brands that win will automate production while doubling down on insight, narrative, and the judgment that protects meaning.
Blog
Upcoming Research On Digital Twins For Data Centers
This is an announcement of the start of my research into digital twins for data centers. A digital twin is a continuously updated virtual model of a physical system, synchronized with real‑time data from sensors, analytics platforms, and AI systems. This live replica mirrors the behavior, performance, and interdependencies of the system, enabling teams to […]
Blog
NRF Big Show Innovators Showcase 2026: Retail Tech To Watch
Read this blog for a look into NRF’s 2026 Innovators Showcase to better understand what’s next in retail technology transformation.
Blog
From Developers To Services: The Impact Of Atlassian’s Latest AI Innovations
Discover the latest AI breakthroughs and announcements from Atlassian in this review of its recent Team '25 Europe event.
Blog
Today’s Leaders Must Heed AI Advice For Future Disruptors
Startup founders, investors, technologists, and operators are all working frantically to get an early jump onto the AI train. Find out why and get more of the key takeaways from the recent Startup Boston Week event.
Blog
The Global Digital Identity Waltz: Who Will Lead The Dance Of Trust?
Digital identity, once a dream for seamless global authentication and verification, now fragments along geopolitical fault lines. European companies are tightening ranks and forming alliances. China is sharpening its grip with a view to consumer protection and digital dominance. The US is retreating from federal coordination, citing risks from fraud and abuse. The battle for […]
Blog
Geopolitical Volatility Puts Digital Sovereignty Center Stage
Mounting geopolitical pressures have made digital sovereignty an everyday talking point as organizations and individuals seek more autonomy from foreign government dependency and potential influence. Learn about new sovereign options and technology choices that will shape a new sovereign tech landscape in incremental steps over the next decade.
Blog
The Future Is Now With AIOps: Transforming IT Operations In Volatile Times
AIOps is changing the game for IT teams — helping them make smarter decisions, bounce back faster from issues, and keep customers happy. Find out how businesses are using it to stay ahead in today’s fast-moving world.
Blog
SLED CIOs: Brace For DOGE Impact
State CIOs now stand at a critical junction — caught between the promise of streamlined, citizen-centric government and the peril of hollowed-out public institutions dressed in the language of reform. Your next move determines whether your DOGE effort becomes a blueprint for smart reform — or a cautionary tale.
Blog
Great Digital Banking Experiences Create A Data-For-Value Flywheel
Driving engagement is top of mind for most digital banking leaders. Forrester’s research reveals the immense value — for both customers and banks — of useful, convenient digital banking experiences. The right mobile banking offerings, for example, can unlock new value for a customer and differentiate a bank’s brand. And our broader customer experience research […]
Blog
DeepSeek Unleashes Smaller-Footprint Models That Can Transform AIOps From Cloud To Edge
Exciting developments such as DeepSeek’s R1 announcement are extending opportunities to run large language models on edge devices. These advancements could have profound implications for edge computing, particularly in the realms of AIOps and observability. By enabling real-time insights and faster automations at the edge, enterprises can enhance their operational posture, drive down costs, and improve operational efficiency and resilience.
Blog
NetApp Focuses On Storage And Exits FinOps
Last week, Flexera announced intent to acquire Spot by NetApp to the tune of $100 million, a considerable drop from the $450 million that NetApp paid to acquire Spot.
Blog
Is Your Bank Ready For What’s Next In Mobile?
Our newly published research into people’s mobile banking needs, expectations, and behaviors surfaced 10 emerging must-have features and 10 emerging differentiators in mobile banking experiences.
Blog
European Digital Identity: Insights For The Bold And The Ambitious
In the grand tapestry of the European identity landscape, a new regulation — most audacious in its ambition — has emerged to enable digital identification across the continent.
Podcast
Digital Doubles Vs. Digital Twins: Unraveling The Distinctions
There are digital doubles and digital twins. How can you tell the two apart? And more importantly, are either (or both) right for your organization? Vice President and Principal Analyst Paul Miller and Senior Analyst Stephanie Liu provide clarity in this episode.
Blog
Meet The Digital-Double Power Player
In a not-so-distant future, a digital double will save you time — but at the expense of your data.
Blog
Forrester’s Top 10 Emerging Technologies For 2024: As AI Dominates, Security Becomes Paramount
Forrester’s list of the top 10 emerging technologies for 2024 reflects the continued dominance of AI but also emphasizes the growing importance of security in our increasingly connected world. Get a deep dive on the top 10 list in this blog post.
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