Featured Blogs

Blog

Budget Boom Or Budget Bust? Be Ready For Both In 2026

Sharyn Leaver July 15, 2025
Though volatility has tempered budget expectations, business and tech leaders should prepare for the unexpected. Forrester’s 2026 Budget Planning Guides can help you make the right strategic moves this budget planning season.
Blog

AIA Wins Forrester’s 2025 Customer-Obsessed Enterprise Award In APAC

Dane Anderson 3 days ago
AIA Group has won Forrester’s 2025 APAC Customer Obsession Award, recognized for putting customers at the heart of its strategy, operations, and leadership. The company stood out among strong contenders across the region.
Podcast

AI Regulation In The US, Vibe Coding, Click To Cancel Hits Home

What It Means July 24, 2025
July heats up with a look at the impact of some regulatory moves in the US and a deep dive into a new AI trend for developers that may be more useful than you think.

Master Your 2026 Budget With Our Ultimate Guides And Tools

Plan smarter to thrive in 2026! Access planning guides, workbooks, webinars, and resources to invest wisely, cut costs, and maximize your budget impact — even in uncertain times.

Blog

AI Regulations Clear Major Hurdles On Both Sides Of The Atlantic

Enza Iannopollo July 23, 2025
July has marked a defining moment for global AI regulation, as policymakers in both the US and the EU removed or abandoned some heavy roadblocks that stood in the way of laws mandating transparency and regulations enshrining risk management.
Blog

Master Tech Mayhem: Why Technology Leaders Can’t Miss Forrester’s 2025 Technology & Innovation Summit North America

Stephanie Balaouras July 23, 2025
Technology leaders need to get comfortable navigating relentless technology disruption, making bold decisions in the face of uncertainty, and building organizations that are ready to thrive no matter what comes at them. Learn how our upcoming Technology & Innovation Summit North America can help.
Blog

Is AI Coming For Your Team Next? How AI Hype Is Becoming The Hot Layoff Excuse

Rani Salehi July 17, 2025
AI is giving executives the perfect justification for workforce reductions that they’ve been planning all along. Yet many business leaders don't believe that AI is a replacement for employees, our survey data shows. For organizations and workers to survive this shift, the strategy isn’t about fighting AI — it’s about documenting real value, tracking revenue contributions, and building data-driven cases that prove that human judgment, creativity, and relationship management remain irreplaceable.

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Blog

Master Risk, Conquer Chaos At Forrester’s Security & Risk Summit

Amy DeMartine 2 hours ago
For leaders in security, risk, and privacy, this year has been different, with a new level of volatility fueled by geopolitics, new regulatory hurdles, relentless AI disruption, and looming quantum threats. Learn how Forrester’s Security & Risk Summit 2025 can empower you to stay ahead of the chaos, take the right risks, and secure your organization.
Blog

Why AI Isn’t the Silver Bullet for Customer Service — Yet

Vasupradha Srinivasan 2 hours ago
AI is being marketed as a technology that will transform customer service for the better, but results are lacking. Here's why.

Stop The Friction: Align CIOs & CISOs For Smarter 2026 Budget Planning

In uncertain times, teamwork is everything. Join Forrester analysts live on August 6 to align CIOs and CISOs on budget plans, prioritize smart investments, and fortify your security for 2026.

Blog

Stop Reacting To GenAI Tool Requests And Lead With A Content Decision Framework

Lisa Gately 4 hours ago
Discover why B2B leaders must understand the current state of people and workflows in content before moving forward with investments in genAI for content creation.
Blog

Palo Alto Networks Enters the Identity Security Market with $25B Purchase of CyberArk

Allie Mellen 4 hours ago
Palo Alto Networks has announced definitive plans to acquire privileged identity management vendor CyberArk for $25 billion, making it the third-largest cybersecurity M&A deal in history. This follows Google’s $32B buy of Wiz earlier this year and Cisco’s $28B acquisition of Splunk in 2024. Founded in 1999 and IPO’d in 2014, CyberArk’s annual revenues passed the […]
Blog

Meet Evelyn Mitchell-Wolf: Forrester’s New Adtech Analyst

Evelyn Mitchell-Wolf 6 hours ago
Generative AI, signal loss, regulation, macroeconomic volatility are colliding to give rise to a new era that threatens the viability of open web publishers’ business models. I’m excited to join Forrester as the B2C Marketing team’s newest adtech analyst to help clients navigate it all.
Blog

Financial Services Leaders: Strategies To Navigate Through Volatility  

Rohit Makhijani 1 day ago
The financial services industry learned from the COVID era that a crisis presents opportunities to deliver value to customers, as well as build trust and deepen relationships. Learn how leaders can achieve these aims.
Blog

Meta: So Long Metaverse. Hello Superintelligence.

Mike Proulx 1 day ago
Meta is hopeful that superintelligence will empower people and not replace large swaths of society. Is that realistic?

New For 2026! Tech Budget Planning Guide + Workbook

Simplify your 2026 tech budget planning! Download our guide and workbook for recommendations, benchmarks, and actionable templates to help you assess, prioritize, and implement investments.

Blog

Microsoft Retires Password Management In Authenticator

Andras Cser 1 day ago
Microsoft's move to gradually retire password management capabilities in its Authenticator application will have three immediate effects.
Blog

Inside Club Med’s Conversational AI Strategy: An Interview With Siddhartha Chatterjee

Aurelie L'Hostis 2 days ago
Learn how Club Med designed, implemented, and continuously refined its conversational AI strategy—starting with a WhatsApp chatbot in Brazil.
Blog

The Commodity Cloud Era Is Over — The AI-Native Cloud Is Here

Lee Sustar 2 days ago
CIOs questioning whether hyperscale cloud providers can deliver on their AI promises should follow the money. The numbers tell the story.
Blog

From Prompts To Plans: Overcoming The Complexity Gap Between GenAI And AI Agents

Sam Higgins 2 days ago
While Gen AI's adoption curve has been steep and accelerated, propelled by its immediacy and accessibility, the move to Agentic AI is far less straightforward.
Blog

Announcing The Forrester Wave™: Unified Vulnerability Management Wave, Q3 2025

Erik Nost 2 days ago
Vulnerability management is undergoing a seismic shift. The risk based prioritization from Vulnerability Risk Management (VRM) has combined with attack surface management (ASM) to form exposure management and continuous security testing — two emerging practices that prioritize visibility and prioritization over remediation and response.
Podcast

CX Cast Replay: Amex Takes VoC To The Next Level

The CX Cast 2 days ago
Originally episode 283, this recording focuses on how American Express evolved their VoC program. Show Notes: Originally episode 283, this recording focuses on how American Express evolved their VoC program. Luis Angel-Lalanne, VP of Customer Voice at Amex, shares his organization’s journey from survey fundamentals to a robust feedback program that continuously engages stakeholders in […]
Blog

Understanding Metric Maps: Measure What Matters For Adaptive, Resilient Operations

Julie Mohr 2 days ago
In today’s complex IT landscape, traditional performance metrics often fall short. This blog explores the importance of metric maps in driving adaptive and resilient operations. By aligning metrics with strategic goals, organizations can foster continuous improvement and enhance employee engagement. Discover how to effectively diagnose service issues and implement meaningful performance models.
Blog

What The Starlink Outage Reveals About Satellite Dependability

Octavio Garcia Granados 3 days ago
On July 24, a widespread Service Interruption in Starlink satellite services affected thousands of consumer and business subscribers across the globe. This is the longest outage Starlink has seen ever seen as a commercial service provider.  Learn the three key lessons for IT leaders from this unfortunate event.
Blog

Volatility Now, Serenity Later?

Mark Moccia 3 days ago
In the past, volatility for CIOs came in waves: an economic downturn here, a security breach there, a digital transformation sprint every few years. But 2025 has been an entirely different animal – year of "too much, too fast." Find out how a panel at the upcoming Technology & Innovation Summit in Austin can help master the mayhem and adapt your technology strategy.
Blog

APAC Submissions Rock The Enterprise Architecture Awards — Are EMEA And North America Competitive?

Charles Betz 3 days ago
The Asia-Pacific region’s submissions for our Enterprise Architecture Awards are very impressive. Can EA orgs in EMEA and the Americas rise to the same standard?

New For 2026! B2B Marketing Budget Planning Guide + Workbook

Get our new budget planning guide for benchmarks and tools to help you adjust your 2026 marketing budget to boost buyer networks, drive engagement, and make your brand stand out to buyers and AI.

Blog

America’s AI Action Plan — Infrastructure Implications Unpacked

Naveen Chhabra 3 days ago
Learn five critical AI infrastructure imperatives from America’s 2025 AI Action Plan — from data centers and energy to security and global strategy — and what CIOs must do now to stay ahead.
Webinar

How To Simplify CX Tech Buying Decisions With Function-First Thinking

Learn how Forrester’s Function-First Framework helps CX leaders simplify complex technology decisions, prioritize functionality, avoid wasted investments, and align tech with strategic business goals.
Blog

100% Accuracy On Weather Predictions? Well, No, But You Are In Control Of Your Organizational Resilience

Amy DeMartine 6 days ago
This week the UN court said countries must address the “urgent and existential threat” of climate change. It’s easy to see from weather events why this is more urgent than ever before.
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