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Function-First Tech Buying: The Way Forward In A World Of Legacy Tech Systems And Ecosystem Bloat

Emily Pfeiffer 4 days ago
In our new report, Forrester establishes standards for which technical functions are core (required) and common (often included) to the primary categories of commerce tech.
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Apple’s BIMI Support = Time To Get Serious About DMARC Enforcement

Jess Burn September 19, 2022
Apple announced on September 12 that its email clients for iOS 16 and macOS will support a broad industry effort to combat brand spoofing and impersonation by implementing Brand Indicators for Message Identification — BIMI for short. This announcement further reinforces Apple’s commitment to security and privacy for its users and its earlier Lockdown Mode […]
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Oh, How I Love Thee — Brand Preference Measurement Goes Deeper Than Awareness

Karen Tran September 12, 2022
Before launching programs to improve brand health, you need to understand the sentiments and associations of your brand in the market and where your brand stands in terms of preference.
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Dive Deep Into Marketing Operations At B2B Summit EMEA, October 11–12 In London

Brett Kahnke September 8, 2022
Marketing operations professionals have a tremendous opportunity coming up to drive their strategic impact by attending Forrester’s B2B Summit EMEA. With a dedicated Operations track, this year’s Summit offers content for everyone, from beginners looking to learn the ropes all the way to established leaders who are transforming their organisations. Attend sessions geared toward your […]
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The State Of Marketing Talent In Asia Pacific In 2022

Xiaofeng Wang September 5, 2022
The “great resignation” — a period during which employees are voluntarily resigning from their jobs at historic rates — is a reality in Asia Pacific, making addressing the marketing talent gap one of marketing leaders’ most urgent priorities for 2022. My recently published report, The State Of Marketing Talent In Asia Pacific In 2022, details […]
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DuckDuckGo’s Email Protection: Another Strike Against The Surveillance Economy

Jess Burn August 31, 2022
Fresh off a yearlong beta test, DuckDuckGo moved its email protection service into an open beta. The service works across iOS and Android; browser extensions for Edge, Chrome, Firefox, and Brave; and DuckDuckGo for Mac. The service blocks trackers in emails, reducing the amount and type of data emails can send to third parties (like […]