Blog
Advertising technology is overly complicated — and everyone is fed up. Here's how adtech can right-size and refocus on compelling customer experiences.
Blog
Disruptive technologies such AI can boost efforts towards some strategic priorities, but can also work against environmental sustainability goals.
Blog
The world of IT management is undergoing a seismic transformation, driven by generative AI (genAI). While much of the discussion around genAI has revolved around its business-facing applications, the technology is poised to reshape IT operations themselves. From improving visibility and collaboration to accelerating learning and decision-making, genAI offers IT leaders a unique opportunity […]
Blog
Capgemini’s recent announcement of its intent to acquire WNS for $3.3 billion represents more than just consolidation in the business process outsourcing (BPO) space. This deal reflects a decisive shift in the industry: The traditional, labor-intensive outsourcing model is giving way to intelligent, AI-powered service delivery. In today’s BPO market, AI is no longer a […]
Blog
When B2B survey respondents say that 73% of their revenue originates from current customers, retaining and growing those accounts must be a top priority, one that is well coordinated across all postsale motions, from onboarding to servicing and expanding business on the back of attained goals. Especially in volatile economic markets and geopolitical times, every […]
Blog
Cocreation is a powerful tool to help CMOs orchestrate multiple internal teams and external partners to drive innovation. Because environmental sustainability demands a systemic approach with multiple stakeholders, CMOs can apply some of the lessons learned to help drive an ambitious cocreation agenda for environmental sustainability. The CMO’s position — at the intersection of business […]
Blog
Learn some of the key adoption drivers, technologies, and use cases for identity and access management (IAM) in Asia Pacific in this preview of a new report.
Blog
Effective security must mirror attacker agility. Learn how to think like an attacker and build a proactive security strategy in this preview of our upcoming Technology & Innovation Summit EMEA.
Blog
As AI use grows in government, people are asking important questions about fairness, control, and responsibility. This blog looks at how public agencies can build trust by focusing on clear communication, ethical design, and employee involvement. It shows that trust isn’t just a nice-to-have — it’s key to making AI work for everyone.
Blog
Will agentic AI deliver the seamless integration government agencies have been waiting for, making interoperability a problem of the past? Find out in this post.
Blog
Effective knowledge management (KM) is essential for enhancing developer productivity and innovation. A strategic KM approach reduces inefficiencies, accelerates onboarding, and preserves valuable organizational knowledge. By fostering a culture of knowledge sharing and utilizing centralized repositories, organizations can transform KM from a support function into a core enabler of software delivery performance.
Blog
Budget planning this season may feel like a high-stakes expedition into uncharted territory. Learn how our 2026 Budget Planning Guide can help customer experience leaders deftly navigate this uncertain terrain.
Blog
Security and risk leaders face an uncertain road ahead in 2026. Wild market swings, geopolitical tensions, and increased cybersecurity threats mean that security and risk leaders must build resilient plans and make bold moves to turn volatility into opportunity. Learn how our Budget Planning Guide for security and risk leaders can help.
Podcast
We come to you live this week from Forrester’s annual CX Summit NA conference in Nashville! This year, Forrester unveiled its new Total Experience Score framework, a new measurement that connects brand and CX to deliver a more comprehensive picture of where brands stand. We spoke to some Forrester analysts at the event to discuss the research they shared and insights they gathered.
Webinar
Learn how to optimize budgets, prioritize resilient markets, adapt to evolving buyer behaviors, and leverage AI for growth. Don’t miss our data-backed budget strategies to thrive in uncertainty.
Webinar
Learn how CIOs and CISOs can align budgets and strategies to tackle cybersecurity threats, prioritize risks, and implement solutions for 2026 volatility.
Webinar
Tackle 2026's volatile market with resilient CX strategies and smart investments. Maximize budgets, build tech-ready teams, and innovate customer experiences.
Blog
Forrester’s 2022 assessment of the state of US social commerce uncovered widespread consumer mistrust in social media, which fizzled social media platforms’ commerce ambitions. In our latest report, a 2025 look at “The State Of Social Commerce,” we maintain our reservations around social commerce “taking off” in the US, especially compared to emerging markets.
Blog
Stay on top of new digital accessibility regulations with the right tools. Forrester provides guidance on vendors in this space.
Blog
AMD’s Advancing AI 2025 shed light on AMD’s strategic momentum, with a series of focused announcements spanning data center growth, product innovation, and ecosystem expansion. Get a detailed analysis of the event in this post.
