Blog
The rapid advancement of generative AI (genAI) and agentic AI has enabled more sophisticated forms of fraud, including deepfake impersonation scams. In response, financial institutions and merchants are also turning to these technologies not just to detect, but to actively combat AI-driven threats. However, enterprises face significant integration hurdles as fragmented systems and disparate solutions […]
Blog
According to Forrester’s Security Survey, 2025, IT environment complexity, limited visibility, and alert fatigue are some of the most common information security challenges organizations face. Your Zero Trust strategy, no matter how complex, expensive, “compliant,” and AI driven, will remain plagued by mediocrity if those issues go unaddressed. While we obsess over frameworks and compliance […]
Blog
During its latest online briefing on digital sovereignty, Microsoft confirmed that customers are requesting more details on the company’s digital sovereignty posture. Given the increasingly volatile geopolitical environment, these requests are now more focused, more urgent, and more frequent than in the past. Consequently, Microsoft has now updated its sovereign cloud offerings to include details […]
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When geopolitical bombs drop, cyber fallout often follows. Get five key insights to help you focus on the security strategies that matter most during times of geopolitical escalations.
Blog
La technologie émergente ne fait pas que s’accélérer — elle se diversifie vers des directions plus risquées, plus puissantes et plus innovantes. Découvrez trois évolutions majeures dans le top 10 des technologies émergentes de cette année, ainsi qu’une vérité fondamentale qui, elle, reste inchangée, dans cet aperçu de notre prochain webinaire et de notre nouveau rapport.
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Not all security platforms are created equal. CISOs and security pros can get five tips on selecting a security platform in this preview of a new report.
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Fujitsu’s Executive Analyst Day in Santa Clara, California, sparked conversations with technologists and business leaders that helped attendees learn about the state of their business and products/services. Topics Covered Corporate strategy Discussion of Fujitsu’s corporate strategy and how it has performed Technology strategy Discussion of Fujitsu’s research and commercialization of its technology AI business strategy […]
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Marketplace platforms are not “one size fits all.” Tech leaders must align platform capabilities with their ecosystem strategy to unlock growth, efficiency, and innovation. Learn the top three challenges that tech leaders face when navigating marketplace development platforms in this preview of a new report.
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It’s no longer about customer happiness or satisfaction — it’s about anticipating needs, enabling value, and fostering long-term growth. Learn about the smarter, more strategic approaches CS teams should embrace.
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This year's AWS re:Inforce event included a big announcement and revealed other security-related enhancements. Read our top takeaways.
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Forrester’s Jitender Miglani outlines the six investments that Amazon is making to enhance its retail offerings.
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Many B2B organizations overrotate toward marketing tactics that engage buyers long after they have formed preferences. Instead, they must try to influence buyers before they enter a purchasing process.
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Banks create value by winning customers and then serving them in ways that deepen the relationship and drive retention. Forrester’s new Total Experience Score rankings for 25 US banks reveal that banks’ brand promises aren’t resonating and that CX has declined. So what’s going wrong, and which banks are getting it right? What Is Forrester’s […]
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Cloud is transforming healthcare by enabling smarter, faster, and more secure care delivery — but challenges such as security, interoperability, and clinician burnout still demand bold innovation.
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With clients struggling to nail their product launches recently, I thought it might be helpful to summarize a webinar I participated in a few months ago called Captain Your Launch: Mastering B2B Product Launches. Host Rowan Noronha was joined by Julien Sauvage, Tamara Grominsky, and myself. We covered the gamut on launches, sharing our experiences, […]
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Before diving into the highlights of this year’s study, The US Health Insurers Experience Metrics Rankings, 2025, let’s first set some context. Since 2016, Forrester has been tracking the quality of brands’ customer experience (CX), using the Customer Experience Index (CX Index™), which links customers’ perceptions of CX quality to loyalty. This year, we are […]
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Huawei Just Raised The Stakes For those just tuning in, NVIDIA has been driving much of the AI infrastructure conversation. Huawei has been, not so loudly, building its own AI stack, right from the silicon to systems to AI models. CloudMatrix ups Huawei’s play in the market considerably. The CloudMatrix-Infer system is no ordinary cluster. […]
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Find out how our latest analysis of the security analytics platforms space illustrates the dramatic changes this market is undergoing as legacy SIEM vendors are locked in heated competition with surging XDR providers.
Podcast
We come to you live this week from Forrester’s annual CX Summit EMEA conference in London, England. This year’s summit is all about the gap between brand and customer experience and between strategy and execution with a dive deep into metrics and journeys. We capture some attendee and speaker voices discussing the research shared during […]
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Despite years of investment in optimization tools and network modernization, many firms are still seeing their telecom bills rise. Find out what's behind this uptick and how to manage it in this preview of a new report.
