Featured Blogs

Blog

Budget Boom Or Budget Bust? Be Ready For Both In 2026

Sharyn Leaver 6 days ago
Though volatility has tempered budget expectations, business and tech leaders should prepare for the unexpected. Forrester’s 2026 Budget Planning Guides can help you make the right strategic moves this budget planning season.
Blog

Is AI Coming For Your Team Next? How AI Hype Is Becoming The Hot Layoff Excuse

Rani Salehi 4 days ago
AI is giving executives the perfect justification for workforce reductions that they’ve been planning all along. Yet many business leaders don't believe that AI is a replacement for employees, our survey data shows. For organizations and workers to survive this shift, the strategy isn’t about fighting AI — it’s about documenting real value, tracking revenue contributions, and building data-driven cases that prove that human judgment, creativity, and relationship management remain irreplaceable.
Blog

Where Technology Executives Will Be Investing In 2026

Greg Zorella 6 days ago
For technology executives trying to build an investment plan for 2026, the picture is unclear. Find out where most IT organizations will be investing next year and where you may be able to scale back to fund more experimentation in the year ahead.

Master Your 2026 Budget With Our Ultimate Guides And Tools

Plan smarter to thrive in 2026! Access planning guides, workbooks, webinars, and resources to invest wisely, cut costs, and maximize your budget impact — even in uncertain times.

Blog

B2B Marketing Budgets 2026: Markets Are Volatile, But Planning Needn’t Be

Craig Moore 6 days ago
Optimism about budget growth is high among B2B marketing leaders — but so is the pressure to deliver results. Focusing on resilience, changing buyers, and strategic use of AI will help these senior leaders thrive in an unpredictable climate.
Blog

How 116 Retailers Competed With Amazon’s July 2025 Prime Day Event

Sucharita Kodali 7 days ago
As in years past, we reviewed the websites of 116 brands and retailers to see how they did — and didn’t — choose to compete with the four-day sale. Here’s what we found.
Blog

Midyear CIO Check-In: Are You Crushing It Or Barely Treading Water?

Mark Moccia July 10, 2025
Life as a CIO is hectic, the environment around you is increasingly volatile, and you continually have to achieve more with less. Get some tips on managing tech debt and building engagement for your technology strategy.

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Blog

Adtech’s Inflection Point Signals More Compelling Customer Experiences

Nikhil Lai 3 days ago
Advertising technology is overly complicated — and everyone is fed up. Here's how adtech can right-size and refocus on compelling customer experiences.
Blog

Jekyll And Hyde: The Dual Role Of Disruptive Technologies In Sustainability

Abhijit Sunil 3 days ago
Disruptive technologies such AI can boost efforts towards some strategic priorities, but can also work against environmental sustainability goals.

Stop The Friction: Align CIOs & CISOs For Smarter 2026 Budget Planning

In uncertain times, teamwork is everything. Join Forrester analysts live on August 6 to align CIOs and CISOs on budget plans, prioritize smart investments, and fortify your security for 2026.

Blog

Revolutionizing IT Management With Generative AI: The Future Is Here

Charles Betz 3 days ago
  The world of IT management is undergoing a seismic transformation, driven by generative AI (genAI). While much of the discussion around genAI has revolved around its business-facing applications, the technology is poised to reshape IT operations themselves. From improving visibility and collaboration to accelerating learning and decision-making, genAI offers IT leaders a unique opportunity […]
Blog

Capgemini’s $3.3B Bet On WNS: The End Of Traditional BPO As We Know It

Vasupradha Srinivasan 3 days ago
Capgemini’s recent announcement of its intent to acquire WNS for $3.3 billion represents more than just consolidation in the business process outsourcing (BPO) space. This deal reflects a decisive shift in the industry: The traditional, labor-intensive outsourcing model is giving way to intelligent, AI-powered service delivery. In today’s BPO market, AI is no longer a […]
Blog

Why B2B Customer Service Is Now Part Of My Research Agenda

Laura Ramos 4 days ago
When B2B survey respondents say that 73% of their revenue originates from current customers, retaining and growing those accounts must be a top priority, one that is well coordinated across all postsale motions, from onboarding to servicing and expanding business on the back of attained goals. Especially in volatile economic markets and geopolitical times, every […]
Blog

Leverage Cocreation To Accelerate Sustainability Innovation

Thomas Husson 4 days ago
Cocreation is a powerful tool to help CMOs orchestrate multiple internal teams and external partners to drive innovation. Because environmental sustainability demands a systemic approach with multiple stakeholders, CMOs can apply some of the lessons learned to help drive an ambitious cocreation agenda for environmental sustainability. The CMO’s position — at the intersection of business […]
Blog

What’s Hot For Identity And Access Management In Asia Pacific In 2025?

Meng Liu 4 days ago
Learn some of the key adoption drivers, technologies, and use cases for identity and access management (IAM) in Asia Pacific in this preview of a new report.

New For 2026! Tech Budget Planning Guide + Workbook

Simplify your 2026 tech budget planning! Download our guide and workbook for recommendations, benchmarks, and actionable templates to help you assess, prioritize, and implement investments.

Blog

Build Your Proactive Security Program By Matching Attacker Velocity

Tope Olufon 4 days ago
Effective security must mirror attacker agility. Learn how to think like an attacker and build a proactive security strategy in this preview of our upcoming Technology & Innovation Summit EMEA.
Blog

Build Trust In Your Agency’s AI

Kim Herrington 5 days ago
As AI use grows in government, people are asking important questions about fairness, control, and responsibility. This blog looks at how public agencies can build trust by focusing on clear communication, ethical design, and employee involvement. It shows that trust isn’t just a nice-to-have — it’s key to making AI work for everyone.
Blog

Public Sector: Will Agentic AI Solve Your Integration Problems?

David Mooter 5 days ago
Will agentic AI deliver the seamless integration government agencies have been waiting for, making interoperability a problem of the past? Find out in this post.
Blog

Why Every Engineering Leader Needs A Knowledge Management Playbook

Julie Mohr 6 days ago
Effective knowledge management (KM) is essential for enhancing developer productivity and innovation. A strategic KM approach reduces inefficiencies, accelerates onboarding, and preserves valuable organizational knowledge. By fostering a culture of knowledge sharing and utilizing centralized repositories, organizations can transform KM from a support function into a core enabler of software delivery performance.
Blog

CX Leaders: Optimize Spending And Boost Impact In Volatile Times

Senem Guler Biyikli 6 days ago
Budget planning this season may feel like a high-stakes expedition into uncharted territory. Learn how our 2026 Budget Planning Guide can help customer experience leaders deftly navigate this uncertain terrain.

Crush Your 2026 B2B Marketing Goals With Strategic Budget Planning

Join our July 29 webinar on budgeting for 2026 B2B marketing success! Learn to prioritize markets, adapt to buyers, leverage AI, and drive growth. Includes live Q&A and exclusive resources.

Blog

Security Planning 2026: Budget To Manage Volatility, Seize Opportunities, And Avoid Threats

Jess Burn 6 days ago
Security and risk leaders face an uncertain road ahead in 2026. Wild market swings, geopolitical tensions, and increased cybersecurity threats mean that security and risk leaders must build resilient plans and make bold moves to turn volatility into opportunity. Learn how our Budget Planning Guide for security and risk leaders can help.
Podcast

412: Live At CX Summit NA, 2025

The CX Cast 6 days ago
We come to you live this week from Forrester’s annual CX Summit NA conference in Nashville! This year, Forrester unveiled its new Total Experience Score framework, a new measurement that connects brand and CX to deliver a more comprehensive picture of where brands stand. We spoke to some Forrester analysts at the event to discuss the research they shared and insights they gathered.
Webinar

2026 Budget Planning: Prioritize AI, Adapt To Buyers, And Thrive In Chaos

Learn how to optimize budgets, prioritize resilient markets, adapt to evolving buyer behaviors, and leverage AI for growth. Don’t miss our data-backed budget strategies to thrive in uncertainty.
Webinar

2026 Budget Planning: Why CIOs And CISOs Must Be On The Same Page

Learn how CIOs and CISOs can align budgets and strategies to tackle cybersecurity threats, prioritize risks, and implement solutions for 2026 volatility.
Webinar

2026 Budget Planning: Level Up CX Tools, Tactics, And Teams For Impact

Tackle 2026's volatile market with resilient CX strategies and smart investments. Maximize budgets, build tech-ready teams, and innovate customer experiences.

New For 2026! B2B Marketing Budget Planning Guide + Workbook

Get our new budget planning guide for benchmarks and tools to help you adjust your 2026 marketing budget to boost buyer networks, drive engagement, and make your brand stand out to buyers and AI.

Blog

Social Commerce Shows Promise But Still Hasn’t Hit Critical Mass In The US

Kelsey Chickering July 14, 2025
Forrester’s 2022 assessment of the state of US social commerce uncovered widespread consumer mistrust in social media, which fizzled social media platforms’ commerce ambitions. In our latest report, a 2025 look at “The State Of Social Commerce,” we maintain our reservations around social commerce “taking off” in the US, especially compared to emerging markets.
Blog

Accessibility In 2025: Prepare For New Regulations With The Right Tools

Gina Bhawalkar July 14, 2025
Stay on top of new digital accessibility regulations with the right tools. Forrester provides guidance on vendors in this space.
Blog

AMD Advancing AI 2025

Alvin Nguyen July 14, 2025
AMD’s Advancing AI 2025 shed light on AMD’s strategic momentum, with a series of focused announcements spanning data center growth, product innovation, and ecosystem expansion. Get a detailed analysis of the event in this post.
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