predictions

Forrester’s predictions help business leaders see what’s coming and what’s most critical for business success. Read on to explore market-defining trends in emerging technology, consumer behavior, B2B sales, customer experience, and much more.

Insights

Blog

Europe Predictions 2022: The Future Of Work

Dan Bieler 18 mins ago
There will not be one single trend that will define the future of work in 2022, but several. Read on to discover our predictions.
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Blog

Europe Predictions 2022: Insurance

Jeffery Williams 18 mins ago
Find out what Forrester predicts for insurance companies in 2022 and beyond.
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Blog

Europe Predictions 2022: Highlights

Laura Koetzle 18 mins ago
In 2022, expect big investments in productivity, sustainability, and new regulations. Read more.
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Blog

Europe Predictions 2022: Customer Experience

Joana de Quintanilha 18 mins ago
In 2022, brands will look to customer experience teams to help them navigate their way through the pandemic. Find out more.
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Blog

Europe Predictions 2022: Technology

Laura Koetzle 19 mins ago
Discover Forrester’s most important predictions that will impact European technology leaders’ planning for 2022.
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Blog

Europe Predictions 2022: Privacy

Enza Iannopollo 19 mins ago
Companies that have software to monitor productivity must get ready to manage some of its consequences in the next 12 months. Find out more.
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Blog

Europe Predictions 2022: B2C Marketing

Ryan Skinner 19 mins ago
As a marketing leader in Europe, 2022 will be a crucial transition year for your strategy. Read our blog to find out more.
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Blog

Predictions 2022: Trust And Values Take Center Stage In The APAC Region

Michael Barnes 6 hours ago
For Asia Pacific firms, 2022 is a year to be bold. Our predictions for the region show that APAC organizations will take significant steps forward in some areas, but lag behind in others.
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Blog

How Accurate Were Our Predictions For 2021?

Sharyn Leaver September 30, 2021
As we prepare to kick off Predictions 2022 on Tuesday, October 26, we reviewed our predictions for 2021. The punchline: We got it mostly right. And we missed a few too. Here’s a look at the biggest hits and misses from our predictions for 2021.
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Webinar

Predictions 2021 For Marketing Leaders

Discover the critical trends that will matter to marketing leaders in 2021.
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Webinar

Predictions 2021 For IT Leaders

Discover the critical trends that will matter to IT leaders in 2021.
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Podcast

Tech Trends To Watch In 2021

What It Means January 7, 2021
Forrester analysts provide their predictions for IoT, AI, blockchain, and cloud in this special edition of What It Means.
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Podcast

Forrester Predictions Roundup: Explore The Trends That Will Define 2021

What It Means December 31, 2020
As you prepare your plans for the new year, Forrester analysts review their top predictions for IT, marketing, sales, and CX professionals in this special episode of What It Means.
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Podcast

How Manufacturing Will Get Smarter In 2021

What It Means December 17, 2020
In 2021, manufacturing firms will accelerate the use of technologies that helped them through the pandemic. Principal Analyst Paul Miller provides a deeper look on this week’s episode of What It Means.
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Podcast

European Predictions 2021: Regulators Prioritize AI And Remote Work

What It Means December 10, 2020
The year ahead will bring new regulatory frameworks, UK data chaos, and a shift in attitude toward remote work in the EU. VP and Group Director Laura Koetzle explains what lies ahead on this episode of What It Means.
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Podcast

CX Predictions 2021: Design For Consumer Trust

What It Means December 3, 2020
Consumer trust has always been important. But for 2021, consumer trust is underlined and bolded — nothing is more important for a brand’s survival. On this episode of What It Means with Vice President and Research Director David Truog, discover how CX pros will helm their firm’s journey into the brave new world of post-pandemic customer expectations.
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Podcast

Big Risks Are The Safest Option For B2C Marketing In 2021

What It Means November 19, 2020
The tumult of 2020 has turned yesterday’s marketing best practices into today’s imperatives. Explore our B2C marketing predictions in this What It Means episode featuring VP, Principal Analyst Shar VanBoskirk and Analyst Stephanie Liu.
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Podcast

Predictions 2021: What CIOs Can Expect In the Year Ahead

What It Means November 5, 2020
After a year no CIO could have predicted, what can IT leaders expect in 2021? In this episode, Vice Presidents Brian Hopkins and Matt Guarini review Forrester’s CIO predictions for 2021.
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Blog

Predictions 2021: Insurers Find Opportunity Amid Chaos

Jeffery Williams October 30, 2020
As insurers contend with an unpredictable virus and its economic consequences, promising pathways to prosperity will reveal themselves.
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Blog

Predictions 2021: Software Developers Face Mounting Pressure

Jeffrey Hammond October 30, 2020
As executive teams put more pressure on internal teams to speed digital transformation in 2021, how will software developers respond? Find out in our 2021 predictions for software development.
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